Publications

Article

The Consumer Financial Protection Bureau: Financial Regulation for the Twenty-First Century

By: Leonard J. Kennedy, Patricia A. McCoy and Ethan S. Bernstein

After existing regulatory systems failed to prevent the recent financial crisis, Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act, a sweeping reform designed to alleviate the crisis and prevent its recurrence. Out of this Act, the Consumer... View Details

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November 2007
Article

Measuring Consumer and Competitive Impact with Elasticity Decompositions

Marketing investments are designed to change consumer behavior in ways that help goods compete in the marketplace. Previous research has focused on using elasticity decompositions to measure how these investments affect either consumer decision making or competing... View Details

Keywords: Decision Choices and Conditions; Investment Return; Marketing Strategy; Consumer Behavior; Measurement and Metrics; Mathematical Methods; Competitive Advantage

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January 2009
Case

Supersonic Business Jets

By: Dennis A. Yao and Julia Rozovsky

In the fall of 2002, Brian Barents, ex-CEO of Galaxy Aerospace, faced an important decision: whether or not to enter the supersonic business jet (SSBJ) industry. Supersonic flight-flight faster than the speed of sound-had long tantalized leaders of commercial aerospace... View Details

Keywords: Corporate Entrepreneurship; Governance Compliance; Market Entry and Exit; Business Strategy; Cooperation; Aerospace Industry

April 1989 (Revised December 1998)
Background Note

Household Furniture Industry in 1986

By: Michael E. Porter and Cynthia A. Montgomery

Profiles the household furniture industry in the United States in 1986. Designed for use with Masco Corp. (A) and (B). View Details

Keywords: Supply and Industry; Consumer Products Industry

2023
Working Paper

Crowding in Private Quality: The Equilibrium Effects of Public Spending in Education

By: Tahir Andrabi, Natalie Bau, Jishnu Das, Asim Ijaz Khwaja and Naureen Karachiwalla

We estimate the equilibrium effects of a public-school grant program administered through school councils in Pakistani villages with multiple public and private schools and clearly defined catchment boundaries. The program was randomized at the village-level, allowing... View Details

Keywords: Product Differentiation; Public Sector; Private Sector; Spending; Education; Competition

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October 2012 (Revised August 2013)
Case

Global Unichip Corporation (A)

By: Willy Shih and Chen-Fu Chien

Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details

October 1990 (Revised March 1993)
Background Note

Note on Cable Television Regulation

By: Willis M. Emmons III

Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details

Keywords: Information Technology; Demand and Consumers; Government Legislation; Business Growth and Maturation; Monopoly; Television Entertainment; Telecommunications Industry; Media and Broadcasting Industry

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Research Summary

Overview

By: Feng Zhu

Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details

May 2017
Supplement

Betfair (B)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell

Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model. View Details

Keywords: Betfair; Exchange; Business Model; Betting; Leisure Industry; Market Design; Digital Platforms; Diversification; Financial Services Industry; Entertainment and Recreation Industry; Europe

Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details

Keywords: apparel; retailing; software

Person Page

Full Biography

By: Rohit Deshpande

Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business Schoolwhere he currently teaches in the Owner/President Management Program and in other executive education offerings. He has also taught global branding, international marketing, and... View Details

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

Organizational Design And Performance The impact of organizational design choices on performance will be considered in other papers; Campbell notes that early evidence indicates that unit sales are lower for... View Details

Keywords: by Julia Hanna; Retail

27 Aug 2018
News

How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

March 2023 (Revised May 2025)
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

October 1987 (Revised January 1999)
Case

Microsoft Corporation: The Introduction of Microsoft Works

Microsoft must decide how to design a new software product for global markets, identify the timing for entry into different countries, and position the product around the world. View Details

Keywords: Product Positioning; Applications and Software; Product Design; Product Launch; Globalized Markets and Industries; Information Technology Industry; United States