Publications

Article

The Impact of Forward-Looking Metrics on Employee Decision-Making: The Case of Customer Lifetime Value

By: Pablo Casas-Arce, Asis Martinez Jerez and V.G. Narayanan

This paper analyzes the effects of forward-looking metrics on employee decision-making. We use data from a bank that started providing branch managers with the customer lifetime value (CLV)—an estimate of the future value of the customer relationship—of mortgage... View Details

Keywords: Customer Lifetime Value; Forward-looking Metrics; Employees; Decision Making; Information; Customer Value and Value Chain; Banks and Banking; Mortgages; Outcome or Result

16 Aug 2016
First Look

August 16, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51488 June 2016 American Journal of Managed Care When Doctors Go to Business School: Career Choices of Physician-MBAs By: Ljuboja, Damir, Brian W. Powers, Benjamin Robbins,... View Details

Keywords: Sean Silverthorne

May 20, 2016
Comment

World Health Organization Lacks Leadership to Combat Pandemics

By: John A. Quelch

When it comes to emergency preparedness for pandemics, the World Health Organization is falling short. It has not provided prompt and clear leadership to the world in combating either the Ebola or Zika viruses. Its leadership has been low energy, its representatives... View Details

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03 Sep 2013
News

With Change Coming, Aetna Targets Employers

October 1995 (Revised December 1995)
Case

Marketing the National Hockey League

By: V. Kasturi Rangan and Marie Bell

One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details

Keywords: Advertising; Decision Choices and Conditions; Management Analysis, Tools, and Techniques; Marketing Channels; Marketing Strategy; Research; Sports Industry

20 Nov 2006
Research & Ideas

Open Source Science: A New Model for Innovation

solving the problem was of critical importance for the firm, management decided to break from convention and the disclose the specifics of the problem to a large group of unknown "outside" View Details

Keywords: by Martha Lagace

Article

Collection, Exploration and Analysis of Crowdfunding Social Networks

By: Miao Cheng, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang and Po-Ling Loh

Crowdfunding is a recent financing phenomenon that is gaining wide popularity as a means for startups to raise seed funding for their companies. This paper presents our initial results at understanding this phenomenon using an exploratory data driven approach. We have... View Details

February 1976 (Revised November 1983)
Case

EG&G, Inc. (B)

By: Michael E. Porter

Raises the dilemmas of making strategic decisions within an organizational construct. The divestment of a division of the company raises not only strategic issues but organizational and interpersonal ones as well. The decision is framed through the strategic planning... View Details

Keywords: Business Divisions; Decisions; Business or Company Management; Organizations; Strategic Planning; Strategy; Service Industry

November 2007
Background Note

Event Arbitrage

By: Joshua D. Coval and Erik Stafford

The event arbitrage module includes two simulation sessions. The first simulation focuses on analyzing and evaluating individual merger transactions, while the second simulation emphasizes managing a portfolio of individual positions and the limitations of arbitrage... View Details

Keywords: Mergers and Acquisitions; Capital Markets; Financial Management; Investment Portfolio; Risk Management

May 2007 (Revised March 2010)
Case

Maria Sharapova: Marketing a Champion (A)

By: Anita Elberse and Margarita Golod

In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details

Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry

12 May 2008
Research & Ideas

Accounting Information as Political Currency

supporting them. Q: On the basis of this study, could it be suggested that any given candidate desired that a company manage earnings downward? Or can it be assumed that these were unsolicited "gifts"? A: The View Details

Keywords: by Martha Lagace

October 2008
Article

Organizational Responses to Environmental Demands: Opening the Black Box

By: Magali Delmas and Michael W. Toffel

This paper combines new and old institutionalism to explain differences in organizational strategies. We propose that differences in the influence of corporate departments lead their facilities to prioritize different external pressures and thus adopt different... View Details

Keywords: Environmental Sustainability; Management Practices and Processes; Decisions; Adoption

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02 Apr 2024
Research & Ideas

Employees Out Sick? Inside One Company's Creative Approach to Staying Productive

changing daily, it took half a shift to thoroughly analyze the problem in order to address gaps. “You need to solve the problem quickly. You can’t wait to put the data in the system,” Tamayo says. How View Details

Keywords: by Michael Blanding; Fashion

April 2005 (Revised June 2006)
Case

Evergreen Investments: Mobile CRM (A)

Evergreen Investments has had a troubled history with its customer relationship management (CRM) system. Sales agents feel that they derive no value from it and that it is a tax on their jobs. Evergreen is investigating whether it can improve CRM by making its data... View Details

Keywords: Management; Customer Relationship Management; Information Technology; Financial Services Industry

March 2016 (Revised April 2019)
Technical Note

ESG Metrics: Reshaping Capitalism?

By: George Serafeim

In the past twenty-five years, the world had seen an exponential growth in the number of companies reporting environmental, social and governance (ESG) data. Investor interest in ESG data also grew rapidly. A growing belief that increasing levels of social inequality... View Details

Keywords: Capitalism; Sustainability; Accountability; Corporate Social Responsibility; Responsibilities To Society; Environment; Social Impact Investment; ESG; Corporate Social Responsibility and Impact; Environmental Sustainability; Measurement and Metrics; Integrated Corporate Reporting; Corporate Accountability; Accounting; Economic Systems

30 Apr 2012
News

India's Ambitious National Identification Program

June 2008
Article

The Multiunit Enterprise

By: David A. Garvin and Lynne C. Levesque

A multiunit enterprise is a geographically dispersed organization built from standard units (stores, restaurants, or branches) that are aggregated into larger geographic groupings (districts, regions, and divisions). Although this organizational structure has become... View Details

Keywords: Globalized Firms and Management; Organizational Structure; Global Range; Research; Business Ventures; Problems and Challenges; Business or Company Management; Business Headquarters; Organizational Design; Talent and Talent Management; Goals and Objectives