Luxury Chinese Market - Publications - Faculty & Research

01 Mar 2017
News

In My Humble Opinion: Arunma Oteh (MBA 1990)

assets. “Our leadership understands that you can bring innovation from the private sector and capital markets to solve the world’s most difficult challenges,” says Oteh. She describes visiting World Bank projects in India that mitigate... View Details

Keywords: Julia Hanna

02 Apr 2013
First Look

First Look: April 2

care needs to go "beyond the pill" and systematically integrate combinations of treatments. We discuss the implications of this approach for organizational and business models in the pharmaceutical industry. 2006 World Politics China's 'New Regionalism':... View Details

Keywords: Sean Silverthorne

31 May 2011
First Look

First Look: May 31

make purchases. Retailers, however, felt that major credit and debit card issuers had too much market power which was leading to higher costs for retailers to accept such payment forms. Consumers were increasingly adopting smart phones... View Details

Keywords: Sean Silverthorne

01 Jun 2008
News

Immersion Program Digs Deep

“It was case teaching in real time,” she says, describing how students were divided into teams and sent out into Shanghai with Chinese translators to complete a variety of one-day field projects with the goal of identifying business... View Details

Keywords: immersion; Business Schools & Computer & Management Training; Educational Services

Web

Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

during the downturn, he kept the mills running full steam and persuaded workers to accept a 50 percent pay cut. Salesmen sold large quantities of watches cheaply, often at auction, to popularize the product with a public accustomed to thinking of watches as expensive... View Details

April 2011 (Revised January 2015)
Case

The Eleganzia Group

By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci

Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details

Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Travel Industry; Italy

Citation

Educators

Purchase

31 Mar 2014
Research & Ideas

Encouraging Niche Content in an Ad-Driven World

eyeballs affect the quality and subject matter of online content? Bloggers Analyzed For their study, the pair drew on a data set from a leading Chinese media website that offers a range of services, including blogging. In September 2007,... View Details

Keywords: by Julia Hanna; Information; Publishing; Journalism & News

01 Mar 2011
News

Making Their Way

could well be a case study about an American manufacturer’s adaptation to the forces of globalization. Back in the 1990s, when the U.S. economy was in a high-tech, dot-com frenzy and China’s experiment with export-driven market economics... View Details

Keywords: Garry Emmons; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Fabricated Metal Product Manufacturing; Manufacturing; Rail Transportation; Transportation

Web

Managing International Trade and Investment - Course Catalog

differences in market organization in different countries and regions. We will focus on cases in which an understanding of domestic rules, formal and informal, creates opportunities and constraints for transnational firms, for example... View Details

Profile

Matt Thurmond

Chinese entrepreneurship in general, and the other on a specific, powdered-milk initiative. "China was rocked with a baby-formula scandal two years ago," says Matt. "We concluded that this would be a tough View Details

01 Dec 2016
News

Starting Lineup: Upturning Travel

“discover, buy, and sell authentic tour experiences.” Zhang, the founder of travel firm WildChina which serves foreign visitors, launched NewUGo to connect the rapidly growing domestic Chinese travel market... View Details

Keywords: April White

Profile

Darrin Rahn

year, he’s serving as the Admissions Representative for Section E. In his second year, he will be co-president of the Marketing Club, as well as an active participant in the Food & Agriculture Club, Retail & View Details

Keywords: CPG

Profile

Rachel Honeth

television station in South Bend, Indiana. But while pursuing her undergraduate degree at Northwestern, she discovered that, "I was interested in the marketing and advertising aspect of sports rather than television." After... View Details

01 Mar 2004
News

HBS Alumni Association Board of Directors

15–17 in Shanghai. The forum presents a terrific opportunity for alumni to hear from Fortune 500 global business leaders, government officials, HBS faculty, and prominent U.S. and Chinese leaders. Outside the conference, attendees have a... View Details

Keywords: Ted Fischer; Colleges, Universities, and Professional Schools; Educational Services

Profile

Sebastien D'Incau

Chances are (metaphorically speaking), Sebastien D'Incau has been in your home. As a marketing strategist and planner with Procter & Gamble, Sebastien worked on a number or products familiar to consumers worldwide, including the... View Details

13 Jul 2011
News

China Boot Camp

organized by C.B. Sung (MBA ’50), a Chinese native who, upon graduation, found himself unable to go home after his country’s fall to Communist forces in 1949. With the gradual opening of China, Sung, a career executive at Motorola, made... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2008
News

Alumni Books

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins (MBA ’91) (Palgrave Macmillan) Most marketing plans are a waste of time — too long, complicated, and dense — and... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Food Services and Drinking Places; Hospitality; Transportation Equipment Manufacturing; Manufacturing

01 Dec 2003
News

Can Manufacturing Keep Its Edge?

undervaluing its currency. The Chinese government has pegged the yuan at 8.3 to the dollar since 1996, which undervalues it by 15 to 25 percent, according to Morris Goldstein of the Institute for International Economics in Washington,... View Details

Keywords: Julia Hanna; Manufacturing

28 May 2019
News

Alumni Achievement Awards 2019

or four years, we had the luxury of first-mover advantage.” Mr. Mayor: “In New York City we have people from everywhere around the world, every kind of problem, and every chance of a solution. I couldn’t have asked for a bigger or better... View Details

November 2002 (Revised February 2009)
Teaching Note

Value Retail (TN)

By: Arthur I Segel and Ani M Vartanian

Teaching Note for (9-803-008). View Details

Keywords: Investment; Risk and Uncertainty; Performance Effectiveness; Brands and Branding; Planning; Strategy; Luxury; Milan