Publications

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28 May 2009
Working Paper Summaries

Monopolistic Competition Between Differentiated Products With Demand For More Than One Variety

Keywords: by Andrei Hagiu; Video Game; Video Game

November–December 2022
Article

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer

Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details

Keywords: Sales; AI and Machine Learning; Customers

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2020
Working Paper

Reinventing Retail: The Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli

This study examines how community-based brick-and-mortar retailers can achieve sustained market growth in the face of online and big box retail competition. The appearance of Amazon.com in 1995 led to a significant decline in the number of independent bookstores in the... View Details

Keywords: Bookstores; Competitive Strategy; Business and Community Relations; Customization and Personalization; Growth and Development; Retail Industry; United States

September 2020 (Revised May 2024)
Case

Hot Wheels: Launching The Mixed Play Experience

By: Elie Ofek, Andres Terech and Nicole Tempest Keller

Chris Down, Global Brand General Manager for Hot Wheels, and his team from the Advanced Play Group within Mattel, Inc., had developed an entirely new “mixed play” product experience that blended familiar Hot Wheels play in the physical world with breakthrough play in... View Details

Keywords: Toys; Go-to-market Strategy; Product Development; Technological Innovation; Product Launch; Product Positioning; Decision Making; Marketing; Strategy; Los Angeles

Educators

December 2022
Article

Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics

By: Cheng Gao and Rory McDonald

In nascent industries—whose new technologies are often poorly understood by regulators—contending with regulatory uncertainty can be crucial to organizational survival and growth. Prior research on nonmarket strategy has largely focused on established firms in mature... View Details

Keywords: Technological Change; Innovation; Qualitative Methods; New Categories; Entrepreneurship; Technological Innovation; Governing Rules, Regulations, and Reforms; Risk and Uncertainty; Strategy

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2024
Other Teaching and Training Material

Earth

By: Barry Nalebuff and Max Bazerman

Earth was created to provide participants with the opportunity to negotiate a solution to the most important environmental challenge that faces humanity — climate change. Just as finding solutions to climate change is challenging, students will be challenged to find a... View Details

Keywords: Climate Change; Outcome or Result; Negotiation; Game Theory

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Web

Faculty & Research

HBS Book Negotiation: The Game Has Changed By: Max Bazerman The world has changed dramatically in just the past few years—and so has the game of negotiation. COVID-19, Zoom, political polarization, the... View Details

Entry into Platform-based Markets

This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details

17 Mar 2011
Working Paper Summaries

Marketplace Institutions Related to the Timing of Transactions

Keywords: by Alvin E. Roth

July 2015 (Revised October 2016)
Case

China Lodging Group (A)

By: Tatiana Sandino, Shelley Xin Li and Nancy Hua Dai

This case study explores the challenges of aligning middle management interests with company goals as a company navigates rapid growth in a dynamic industry. China Lodging Group, a Chinese hotel chain that opened about 2,000 hotels during its first decade in business,... View Details

Keywords: Motivation and Incentives; Business or Company Management; Growth Management; Balanced Scorecard; Accommodations Industry; China

Educators

"Storrowed" is an exercise to help participants raise their capacity and curiosity for generative AI. It focuses on generative AI for problem understanding and ideation. The exercise begins with the following introduction: "A problem vexed Boston, Massachusetts,... View Details

December 2003
Case

Fox Bids for the NFL-1993

By: Bharat N. Anand and Catherine M. Conneely

The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched... View Details

Keywords: Valuation; Competitive Strategy; Financial Reporting; Bids and Bidding; Revenue; Television Entertainment; Media and Broadcasting Industry

Educators

July 2012
Article

iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

By: Lalin Anik and Michael I. Norton

We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details

Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks

31 Aug 2021
News

Why the Global Chip Shortage Is Making It So Hard to Buy a Ps5

William J. Poorvu

William Poorvu is the Class of 1961 Adjunct Professor in Entrepreneurship, Emeritus at Harvard Business School. He taught and was responsible for the real estate courses there for 35 years. He was the school's first adjunct professor, its first adjunct professor... View Details

November 2024
Supplement

Epic Games: Nineteen Eighty-Fortnite (B)

By: Andy Wu and Ronald Wang

In a significant ruling on April 24, 2023, the U.S. Court of Appeals for the Ninth Circuit upheld portions of the district court’s decision against Epic Games back in September 2021. However, Apple’s anti-steering provisions, which restricted app developers from... View Details

Keywords: Lawsuits and Litigation; Market Transactions; Applications and Software; Video Game Industry; Video Game Industry