Demand Management - Publications - Faculty & Research - Harvard Business School

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12 Mar 2024
Research & Ideas

Publish or Perish: What the Research Says About Productivity in Academia

demands on their time, funding, salaries, and other socio-demographic and household-related factors. They found that professors’ responsibilities and the time they are able to devote to research vary depending on their position, a... View Details

Keywords: by Ben Rand; Education

January 2010 (Revised April 2011)
Case

Google Inc.

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details

Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry

December 2022
Article

Divergence Between Employer and Employee Understandings of Passion: Theory and Implications for Future Research

By: Jon M. Jachimowicz and Hannah Weisman

There is an increasingly prevalent expectation in contemporary society that employees be passionate for their work. Here, we suggest that employers and employees can have different understandings of passion that potentially conflict. More specifically, we argue that... View Details

Keywords: Employee Relationship Management; Human Capital; Performance Effectiveness; Management Style

October 2023 (Revised June 2024)
Case

Catalent: Catalyzing the Next Era of Growth

By: Satish Tadikonda, William Marks and Kevin Emancipator

Catalent's newly appointed CEO, Alessandro Maselli, experienced the highs of the pharmaceutical contract development manufacturing (CDMO) space during COVID-19 while helping Moderna and others bring vaccines to market quickly and safely. After rushing to add capacity... View Details

Keywords: Leadership; Business or Company Management; Organizational Change and Adaptation; Pharmaceutical Industry

2017
Book

Global Marketing Management: A Casebook

By: John A. Quelch

During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details

Keywords: Marketing; Management; Globalization; Competitive Strategy

October 2014
Case

McKinsey & Company, 2012

By: John R. Wells and Galen Danskin

In 2012, McKinsey & Company (McKinsey) was the world's premier management consultancy, providing advice to CEO's and top executives of leading companies around the globe. Many consulting firms were bigger but few could match the reputation McKinsey had built over more... View Details

Keywords: Consulting Firms; McKinsey; Strategy; Consulting Industry; North America

October 2021 (Revised October 2022)
Case

The Opioid Settlement and Controversy Over CEO Pay at AmerisourceBergen

By: Suraj Srinivasan and Li-Kuan Ni

In 2020, AmerisourceBergen Corporation, a Fortune 50 company in the drug distribution industry, agreed to settle thousands of lawsuits filed nationwide against the company for its opioid distribution practices that critics alleged had contributed to the nationwide... View Details

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry

March 2021 (Revised January 2023)
Background Note

The Pandemic's Impact on the U.S. Food System

By: José B. Alvarez and Natalie Kindred

This note is intended not as a comprehensive account but as a starting point for discussion about the impact of the COVID-19 pandemic on the U.S. food system. Written in late 2020, the note describes, in part through the voices of industry leaders, how the pandemic... View Details

Keywords: COVID-19 Pandemic; Agribusiness; Risk and Uncertainty; Risk Management; Leadership; Change Management; Safety; Health; Health Pandemics; Disruption; Adaptation; Supply Chain; Supply Chain Management; Consumer Behavior; Retail Industry; Food and Beverage Industry; Agriculture and Agribusiness Industry; Transportation Industry; United States

March 2023
Case

Moderna

By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen and Dave Habeeb

This multimedia case follows the story of Moderna and its entry into vaccine development in the wake of the COVID-19 pandemic. In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19.... View Details

Keywords: Health Pandemics; Research and Development; Digital Transformation; Health Testing and Trials; Biotechnology Industry; Pharmaceutical Industry

September 2008 (Revised April 2009)
Supplement

Wyoff and China-LuQuan: Negotiating a Joint Venture (B)

By: James K. Sebenius and Cheng (Jason) Qian

Through stalled joint venture talks between Pennsylvania-based Wyoff Corp. and Jinan-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading U.S. chemical company, has been... View Details

Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Negotiation Process; Negotiation Tactics; Chemical Industry; China; Pennsylvania

26 Jan 2018
HBS Seminar

John Helveston, Boston University

August 1998 (Revised July 2002)
Case

Innovation at 3M Corporation (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details

Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry

March 2011
Article

Cheaper Patents

By: Tom Nicholas

The 1883 Patents Act in Britain provides perspective for modern patent policy reforms because it radically changed incentives for inventors by reducing filing fees by 84 percent. Patents increased 2.5 fold after the reform, which was evenly distributed across the... View Details

Keywords: Patents; Global Range; Distribution; Demand and Consumers; Organizational Structure; Business Processes; Innovation and Invention; Innovation and Management; Policy; Governing Rules, Regulations, and Reforms; Fluctuation; Motivation and Incentives; Distribution Industry; United States; Great Britain

Find at Harvard

January 2024
Article

Investing with the Government: A Field Experiment in China

By: Emanuele Colonnelli, Bo Li and Ernest Liu

We study the demand for government participation in China’s venture capital and private equity market. We conduct a large-scale, non-deceptive field experiment in collaboration with the leading industry service provider, through which we survey both capital investors... View Details

Keywords: Venture Capital; Private Equity; Business and Government Relations; Entrepreneurship; China

Find at Harvard

07 Nov 2013
HBS Seminar

Shawn Cole, Harvard Business School

Program

Families in Business

Summary Family enterprises must strive for growth amidst fierce competition, an evolving marketplace, and demanding customers. But family enterprises also face a unique set of challenges and opportunities. They require not only effective... View Details

2024
Working Paper

Climate Solutions, Transition Risk, and Stock Returns

By: Shirley Lu, Edward J. Riedl, Simon Xu and George Serafeim

Using large language models to measure firms' climate solution products and services, we find that high-climate solution firms exhibit lower stock returns and higher market valuation multiples. Their stock prices respond positively to events signaling increased demand... View Details

Keywords: Technology; Generative Ai; Large Language Models; Climate Finance; Climate Change; Innovation and Invention; Environmental Sustainability; AI and Machine Learning; Investment; Financial Markets

April 2025
Case

Joe Mazzulla and the Boston Celtics (A)

By: Linda A. Hill, James I. Cash and Lydia Begag

Joe Mazzulla's leadership journey with the Boston Celtics began in 2016 when he served as an assistant coach for their NBA G-League affiliate. In 2019, he was promoted to a "behind-the-bench" assistant coaching role with the Celtics, before being asked to become the... View Details

September 2007 (Revised November 2008)
Case

Sinopec: Refining its Strategy

By: Richard H.K. Vietor and Julia Galef

China's oil industry, with majority ownership vested in the government, had engaged in an "equity oil" strategy for the past few years-acquiring equity interests in oil producing nations including Sudan, Angola, and Iran. Outside critics, however, suggested that the... View Details

Keywords: Non-Renewable Energy; Equity; Foreign Direct Investment; Growth and Development Strategy; Demand and Consumers; State Ownership; Energy Industry; China

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