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      • Faculty Publications  (771)

      Communication StrategyRemove Communication Strategy →

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      • October 2001
      • Supplement

      BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design

      By: Stefan H. Thomke
      Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
      Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
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      Thomke, Stefan H. "BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design." Harvard Business School Video Supplement 602-802, October 2001.
      • September 2001 (Revised October 2018)
      • Case

      DIENA

      By: Robert Simons and Indra Reinbergs
      Requires students to draw a new organization structure diagram for a rapidly evolving business. A/S DIENA is a newspaper publisher founded during Latvia's 1990/91 struggle for independence from the USSR with a clear social mission to support democracy. With the help of... View Details
      Keywords: Employee Ownership; Organizational Design; Marketing Strategy; Managerial Roles; Growth and Development; Economic Systems; Publishing Industry; Journalism and News Industry; Latvia
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      Simons, Robert, and Indra Reinbergs. "DIENA." Harvard Business School Case 102-001, September 2001. (Revised October 2018.)
      • July 2001 (Revised March 2002)
      • Case

      Nasdaq Stock Market, Inc., The

      By: Andre F. Perold and Austin K Scee
      NASDAQ's mission "to facilitate capital formation" is threatened by the emergence of Electronic Communication Networks, which are not as heavily regulated by the SEC. This case reviews the development of NASDAQ and its evolution from a loose network of broker-dealers... View Details
      Keywords: Capital Markets; Stocks; Financial Markets; Governing Rules, Regulations, and Reforms; Innovation Strategy; Performance Efficiency; Perspective
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      Perold, Andre F., and Austin K Scee. "Nasdaq Stock Market, Inc., The." Harvard Business School Case 202-008, July 2001. (Revised March 2002.)
      • March 2001 (Revised April 2001)
      • Case

      Montefiore Medical Center

      By: Robert S. Kaplan and Syeda Noorein Inamdar
      A large urban medical center implements the Balanced Scorecard management tool. Elaine Brennan, senior VP of operations, has reorganized a highly functional health care organization into decentralized patient care centers and support units. Having recently endured the... View Details
      Keywords: Balanced Scorecard; Health Care and Treatment; Management Systems; Organizational Structure; Corporate Strategy; Leadership Development; Growth and Development Strategy; Financial Reporting; Budgets and Budgeting; Cost Accounting; Corporate Accountability; Communication; Health Industry
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      Kaplan, Robert S., and Syeda Noorein Inamdar. "Montefiore Medical Center." Harvard Business School Case 101-067, March 2001. (Revised April 2001.)
      • March 2001 (Revised April 2001)
      • Case

      Sustainable Development & Socially Responsible Investing: ABB in 2000

      By: Forest L. Reinhardt
      Several investment firms and mutual funds position themselves as providers or facilitators of opportunities for socially responsible investment. This case addresses the impact of these firms on publicly traded companies. Focuses on managers at ABB, a large... View Details
      Keywords: Investment; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Enterprise; Corporate Governance; Business Strategy; Capital Markets; Management Teams; Business and Community Relations; Trade; Electronics Industry; Switzerland
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      Reinhardt, Forest L. "Sustainable Development & Socially Responsible Investing: ABB in 2000." Harvard Business School Case 701-082, March 2001. (Revised April 2001.)
      • February 2001 (Revised August 2001)
      • Case

      WholesalerDirect

      By: Alan D. MacCormack and Kerry Herman
      Describes the development of WholesalerDirect, a B2B electronic commerce venture in the plumbing, heating, cooling, and piping industry. Adam Berger, the CEO, is trying to raise funding to roll out the company's e-commerce platform to the industry's more than 3,000... View Details
      Keywords: Internet and the Web; Valuation; Business Plan; Financing and Loans; Financial Strategy
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      MacCormack, Alan D., and Kerry Herman. "WholesalerDirect." Harvard Business School Case 601-067, February 2001. (Revised August 2001.)
      • February 2001 (Revised August 2001)
      • Case

      Dialpad Communications (A)

      By: Alan D. MacCormack and Kerry Herman
      Describes the evolution of Dialpad, a voice-over-Internet-protocol telephony company. Set in September 2000, CEO Brad Garlinghouse faces a dilemma: what to do about the large number of international users who use Dialpad to call the United States for free. He must also... View Details
      Keywords: Corporate Entrepreneurship; Business or Company Management; Organizational Design; Competitive Strategy; Investment; Mobile and Wireless Technology; Internet and the Web; Venture Capital; Telecommunications Industry; California
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      MacCormack, Alan D., and Kerry Herman. "Dialpad Communications (A)." Harvard Business School Case 601-090, February 2001. (Revised August 2001.)
      • January 2001 (Revised June 2001)
      • Case

      Local Initiatives Support Corporation

      By: James E. Austin and Kim Slack
      Local Initiatives Support Corp. (LISC) is a $74 million nonprofit social enterprise that combats poverty by helping community development organizations build affordable housing and create economic development opportunities through public-private partnerships. Poses a... View Details
      Keywords: Business Model; Development Economics; Education; Capital; Investment Funds; Taxation; Growth and Development; Partners and Partnerships; Nonprofit Organizations; Segmentation; Service Industry
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      Austin, James E., and Kim Slack. "Local Initiatives Support Corporation." Harvard Business School Case 301-124, January 2001. (Revised June 2001.)
      • December 2000 (Revised March 2001)
      • Background Note

      Strategic Use of Music in Marketing, The: A Selective Review

      By: Gerald Zaltman and Nancy Puccinelli
      Summarizes selected research on music and its impact on mood and shopping behavior, and its impact on the communication of ideas. View Details
      Keywords: Communication Intention and Meaning; Music Entertainment; Marketing Strategy; Consumer Behavior; Behavior
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      Zaltman, Gerald, and Nancy Puccinelli. "Strategic Use of Music in Marketing, The: A Selective Review." Harvard Business School Background Note 501-056, December 2000. (Revised March 2001.)
      • October 2000 (Revised May 2001)
      • Case

      Editora Abril S.A.

      By: Michael Y. Yoshino and Perry Fagan
      Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details
      Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Service Industry; Brazil
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      Yoshino, Michael Y., and Perry Fagan. "Editora Abril S.A." Harvard Business School Case 301-062, October 2000. (Revised May 2001.)
      • October 2000 (Revised March 2001)
      • Case

      BizRate.com

      By: Youngme E. Moon
      BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue... View Details
      Keywords: Business Education; Marketing Channels; Internet and the Web; Customer Relationship Management; Trust; Business Model; Marketing Strategy; Internet and the Web; Business Divisions; Debates; Retail Industry
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      Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
      • September 2000 (Revised May 2003)
      • Case

      Radio One, Inc.

      By: Richard S. Ruback and Pauline M Fischer
      Radio One (NYSE: ROIA and RIOAK), the largest radio group targeting African-Americans in the country, had the opportunity to acquire 12 urban stations in the top 50 markets from Clear Channel Communications, Inc. (NYSE: CCU) in the winter of 2000. The stations were... View Details
      Keywords: Negotiation; Valuation; Race; Mergers and Acquisitions; Financial Strategy; Media and Broadcasting Industry; Indiana; United States; North Carolina
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      Ruback, Richard S., and Pauline M Fischer. "Radio One, Inc." Harvard Business School Case 201-025, September 2000. (Revised May 2003.)
      • September 2000
      • Case

      Guru.com

      By: Rajiv Lal and Ann Leamon
      An online resource for independent professionals must create a marketing plan to build brand awareness. Along with the tone and message of the ads, the executives must choose from several different treatments and media, keeping within their budget. View Details
      Keywords: Budgets and Budgeting; Brands and Branding; Marketing Communications; Marketing Strategy
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      Lal, Rajiv, and Ann Leamon. "Guru.com." Harvard Business School Case 501-005, September 2000.
      • September 2000 (Revised November 2002)
      • Case

      Amazon.com: 1994-2000

      By: Lynda M. Applegate and Meredith Collura
      Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
      Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Strategy; Technological Innovation; Business or Company Management; Growth and Development Strategy; Business Strategy; Competitive Strategy; Information Technology Industry; Web Services Industry
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      Applegate, Lynda M., and Meredith Collura. "Amazon.com: 1994-2000." Harvard Business School Case 801-194, September 2000. (Revised November 2002.)
      • August 2000 (Revised September 2005)
      • Case

      Callaway Golf Company

      By: Rajiv Lal and Edie Prescott
      Describes a situation faced by Mr. Ely Callaway, the 80-year-old founder, chairman, and CEO of Callaway Golf Co., in the fall of 1999. After a decade of stunning success with the marketing concept, Callaway suffered a significant loss and witnessed a steep decline in... View Details
      Keywords: Marketing Strategy; Crisis Management; Communication Strategy; Product; Business Strategy; Change Management; Competitive Advantage
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      Lal, Rajiv, and Edie Prescott. "Callaway Golf Company." Harvard Business School Case 501-019, August 2000. (Revised September 2005.)
      • August 2000
      • Case

      Beansprout Networks

      By: Teresa M. Amabile and Rasheea Williams
      Beansprout Networks is a 3-year-old Internet company designed to foster effective communication between parents and the pediatricians and child-care providers who care for their children. With a significant headstart in the marketplace, it has attracted considerable... View Details
      Keywords: Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Recruitment; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Strategy; Health Industry; Information Technology Industry
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      Amabile, Teresa M., and Rasheea Williams. "Beansprout Networks." Harvard Business School Case 801-079, August 2000.
      • August 2000
      • Case

      Project ACHIEVE - January 2000

      By: H. Kent Bowen and Elizabeth Kind
      Education services target public schools to assist the school with technology and services that will improve their communication with students, parents, and the community. There is also the goal of increasing scores of measured learning. How does a small company do... View Details
      Keywords: Information Technology; Service Delivery; Learning; Interactive Communication; Measurement and Metrics; Performance Consistency; Business and Community Relations; Expansion; Technology Adoption; Education Industry
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      Bowen, H. Kent, and Elizabeth Kind. "Project ACHIEVE - January 2000." Harvard Business School Case 601-044, August 2000.
      • July 2000 (Revised July 2001)
      • Case

      Sycamore Networks

      By: Joseph B. Lassiter III and Daniel J. Green
      Founders Desh Deshpande and Dan Smith reflect on Sycamore's sales strategies and consider how going public might affect the morale of its key employees. In the optical networking sector, technological change and exploding demand has created a market for talent in which... View Details
      Keywords: Applied Optics; Entrepreneurship; Sales; Business Strategy; Initial Public Offering; Retention; Employees; Communication Technology; Technological Innovation; Communications Industry; Communications Industry
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      Lassiter, Joseph B., III, and Daniel J. Green. "Sycamore Networks." Harvard Business School Case 801-076, July 2000. (Revised July 2001.)
      • June 2000 (Revised September 2000)
      • Case

      Amazon.com: Exploiting the Value of Digital Business Infrastructure

      By: Lynda M. Applegate and Meredith Collura
      Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details
      Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Web Services Industry
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      Applegate, Lynda M., and Meredith Collura. "Amazon.com: Exploiting the Value of Digital Business Infrastructure." Harvard Business School Case 800-330, June 2000. (Revised September 2000.)
      • June 2000 (Revised March 2002)
      • Teaching Note

      Iridium LLC TN

      By: Benjamin C. Esty
      Teaching Note for (9-200-039). View Details
      Keywords: Financing and Loans; Risk and Uncertainty; Information Technology; Insolvency and Bankruptcy; Financial Strategy; Performance; Valuation; Forecasting and Prediction; Demand and Consumers; Communications Industry
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      Esty, Benjamin C. "Iridium LLC TN." Harvard Business School Teaching Note 200-050, June 2000. (Revised March 2002.)
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