Collaborative Marketing - Publications - Faculty & Research

01 Nov 2012
Research & Ideas

Book Excerpt: Judgment Calls

blood and hustle might come crashing down was a nontrivial possibility. But so was an increase in revenue that would elevate the company to a whole new league of wealth and market share. Founder and CEO Dal LaMagna chafed at the potential... View Details

Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products

14 Feb 2012
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First Look: February 14

and the fluidity of most work structures mean that it's not really about creating effective teams anymore, but instead about leading effective teaming. Teaming shows that organizations learn when the flexible, fluid collaborations they... View Details

Keywords: Carmen Nobel

26 Feb 2019
First Look

New Research and Ideas, February 26, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55694 forthcoming Journal of Monetary Economics U.S. Monetary Policy and Emerging Market Credit Cycles By: Bräuning, Falk, and Victoria Ivashina Abstract— Foreign banks’ lending to firms in... View Details

Keywords: Dina Gerdeman

July 2024
Case

Wizards of the Coast and Magic: The Rebounding

By: Boris Groysberg and Tom Quinn

This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details

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22 May 2012
First Look

First Look: May 22

require a grand organizational makeover or buy-in from the CEO. All it takes is collaboration between you and your team-working together and making small, doable changes. What started as an experiment with a six-person team at The Boston... View Details

Keywords: Sean Silverthorne

02 Jun 2009
First Look

First Look: June 2, 2009

books, and movies has increased sharply. Download the paper: http://www.hbs.edu/research/pdf/09-132.pdf Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration Authors:Mark... View Details

Keywords: Martha Lagace

23 May 2016
Research & Ideas

A Little Understanding Motivates Copyright Abusers to Pay Up

to legal action.” Helpful in settling small disputes This collaborative approach may not work in every situation, says Luo, but in cases where monetary damages are small, where explicit legal threats are not effective or undesirable, and... View Details

Keywords: by Michael Blanding; Media & Broadcasting; Publishing

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

the most fertile area for business research in the next decade. By more deeply understanding human cognition, emotion, motivation, and behavior, managers could tailor products and services to unmet and previously unrecognized needs with exquisite accuracy. They could... View Details

Keywords: by Sean Silverthorne

23 Oct 2007
First Look

First Look: October 23, 2007

Cases & Course MaterialsBunge: Food, Fuel, and World Markets Harvard Business School Case 708-443 In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer... View Details

Keywords: Sean Silverthorne

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article suggests that the business history of emerging View Details

Keywords: Carmen Nobel

08 Oct 2013
First Look

First Look: October 8

assets; they aren't hamstrung by substantial resource allocation decisions, giving them remarkable flexibility. Now incumbent firms are seeing their competitive position eroded by technology, alternative staffing models, and other forces. View Details

Keywords: Sean Silverthorne

18 Feb 2015
First Look

First Look: February 18

and test its empirical implications using a novel data set from the market for original movie ideas. Consistent with the theoretical results, I find that buyers are reluctant to meet unproven sellers for early-stage ideas, which restricts... View Details

Keywords: Sean Silverthorne

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416026-PDF-ENG Harvard Business School Case 517-040 Marketing Transformation at Mastercard Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm’s View Details

Keywords: Sean Silverthorne

28 Feb 2012
First Look

First Look: Feb. 28

actually lived) is named phenomenology. In short, an epistemological mastery of a subject leaves one knowing. An ontological mastery of a subject leaves one being. Read the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1681682 Reflected Knowledge and Trust... View Details

Keywords: Sean Silverthorne

April 2025
Teaching Note

ZEISS: Commercializing Science

By: Maria P. Roche

Teaching Note for HBS Case No. 725-359. View Details

Citation

July 2024
Case

ZEISS: Commercializing Science

By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer

Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core... View Details

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May 2018
Case

The Multiple Myeloma Research Foundation's Answer Fund

By: Richard G. Hamermesh and Matthew G. Preble

Citation

Educators

19 Jan 2011
First Look

First Look: Jan. 18

telecommuting, gender-related pay gaps, a household division of labor that still saddles women with a disproportionate share of caretaking chores, and the question of religious expression in the workplace. Read the article:... View Details

Keywords: Sean Silverthorne

18 Oct 2004
Research & Ideas

The Bias of Wall Street Analysts

up until the point (and even after) the company tumbled off a cliff. Indeed, HBS professor Mark Bradshaw and collaborators Scott Richardson and Richard Sloan found that pre-year 2000 forecasts and recommendations done by Wall Street... View Details

Keywords: by Ann Cullen; Financial Services

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details