Publications

April 2006 (Revised October 2008)
Case

Marketing New York City

By: V. Kasturi Rangan, Anita Elberse and Marie Bell

New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details

Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)

May 2013
Case

Wendy Peterson

By: Linda A. Hill and Alisa Zalosh

Wendy Peterson was recently promoted to Vice President of Sales at the Plano, Texas, office of AccountBack, an accounting software and services company. To penetrate a perceived market niche, Peterson hires Fred (Xing) Wu, whose familiarity with and access to Chinese... View Details

Keywords: Leadership; Conflict Management; Salesforce Management; Rank and Position; Performance Evaluation; Management Teams; Cross-Cultural and Cross-Border Issues; Accounting Industry; Texas

July 2014
Case

Thompson Asset Management

By: William Fruhan and John Banko

Thompson Asset Management (TAM) is a small investment advisory and asset management firm in Jacksonville, Florida, with about $100 million in assets under management in two different funds. Since starting the firm in 2009, the CEO and founder Allison Thompson has had a... View Details

Keywords: Small Business; Asset Management; Expansion; Investment Portfolio; Financial Services Industry; Florida

28 May 2020
News

Remote Work Has Its Perks, Until You Want a Promotion

September 2013
Case

Management Levels at Staples (A): Company and Organization (Abridged)

By: David A. Garvin

Abridged version of one of six cases that describe the roles and responsibilities of managers at each of the hierarchical levels of management within the U.S. Stores business unit of Staples, the world's largest office supply company. Together, the cases form a... View Details

Keywords: Strategy; Managerial Roles; Organizational Design; Management Practices and Processes; Job Design and Levels; Business Processes; Consumer Products Industry; United States

October 1991 (Revised November 1993)
Case

Dynashears, Inc.

By: Thomas R. Piper

A senior loan officer is reviewing the recent performance of a company that has failed to repay its loan as scheduled. The failure results from a cyclical downturn in sales, coupled with a lag in cutting back production. Inventory risk is minimal. Teaching objective:... View Details

Keywords: Borrowing and Debt; Business Cycles; Financial Condition; Risk and Uncertainty; Failure

07 Dec 2015
News

Need to look at the structure of regulations again

May 2022
Case

The NFL’s $110-Billion Media Rights Deals

By: Anita Elberse and Elizabeth Warner

On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks... View Details

Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Media and Broadcasting Industry; Sports Industry

February 2022 (Revised January 2023)
Case

Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation

By: Feng Zhu, Yulin Fang, Bonnie Yining Cao and Duan Yang

Based in Shanghai, China, Huazhu Group, the world’s third-largest hotel operator, was known for its standardized IT system. It helped the company boost efficiency during the COVID-19 pandemic. Chief Digital Officer Xinxin Liu also faced some longer-term challenges:... View Details

Keywords: Hotel Industry; COVID-19 Pandemic; Labor; Business or Company Management; Emerging Markets; Information Technology; Operations; Strategy; Digital Transformation; Accommodations Industry; China; United States; Singapore; Germany; Hong Kong

On November 15, 2006, German prosecutors raided offices and homes of Siemens AG staff as part of an ongoing investigation into bribery. The subsequent investigations covered business representing 60% of Siemens' revenues and spanned operations in Asia, Africa,... View Details

October 2000 (Revised March 2004)
Case

Software Associates

By: Robert S. Kaplan

The president of a small consulting firm has just seen his second-quarter profit and loss statement, showing an increase in revenues but a substantial decline in profits. He asks his chief financial officer to explain the results. The CFO works hard to accumulate... View Details

Keywords: Budgets and Budgeting; Cost; Financial Statements; Production; Management Analysis, Tools, and Techniques; Information Technology Industry; Consulting Industry

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

Ramaswany's customer co-creation process might prove most relevant. If the company has distinctive capabilities in important business processes— operations management, customer data mining, or product features and innovation—that are... View Details

Keywords: by Martha Lagace

April 2001 (Revised April 2002)
Case

Liz Claiborne China

By: Joseph L. Bower, Sonja Ellingson Hout and Fred Young

A new country manager builds the Shanghai office of Liz Claiborne into a powerful sourcing organization using local talent. She explains the nuts and bolts of transforming the office. View Details

Keywords: Business Subsidiaries; Transformation; Selection and Staffing; Leadership; Managerial Roles; Market Entry and Exit; Fashion Industry; China

Leonard A. Schlesinger is Baker Foundation Professor at the Harvard Business School where he serves as Chair of the School’s Practice based faculty and faculty Chair of the MBA Field Global Immersion program. He has served as a member of the HBS faculty from 1978 to... View Details

November 2003 (Revised March 2004)
Case

Dewberry Capital

By: William J. Poorvu

In 2003, key executives of Dewberry Capital, a fast-growing, Atlanta-based real estate company, are evaluating their growth strategy and the resultant organizational issues. John Dewberry, the entrepreneurial founder of the firm, has developed a portfolio of... View Details

Keywords: Buildings and Facilities; Selection and Staffing; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Real Estate Industry; Atlanta