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Show Results For
- All HBS Web
(948)
- People (2)
- News (299)
- Research (509)
- Multimedia (2)
- Faculty Publications (224)
- 27 Sep 2021
- News
Sewn with Love
established to mobilize the American workforce quarantined at home, and began offering their MadeByUS kits that include everything—from assembly instructions to precut gown panels—for anyone with a sewing machine and knowledge of fabric patterns who was willing to help... View Details
- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose for physical shopping in today’s environment; it just has to feel different from what we’ve... View Details
- Profile
Paola Lara
Procter & Gamble by a friend, Paola quickly established herself as a talented manager in the company’s Venezuelan and Chilean offices, assuming significant responsibilities for leading brands such as Head & Shoulders and Pantene.... View Details
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
and decide which growth opportunity was the better choice. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818004 Harvard Business School Case 518-036 Bose Corporation: Communication Strategy for Challenging Apple's Beats by... View Details
Keywords: Dina Gerdeman
- 20 Mar 2007
- First Look
First Look: March 20, 2007
in frequent contact with department stores to help them present her clothing in display and to customers. In the 1980s, after building up her designer brand name, Claiborne expanded her business through licensing arrangements with quality... View Details
Keywords: Martha Lagace
- 09 May 2013
- News
Road Trip
share what we learn with a larger, supportive community of fellow entrepreneurs, professors, venture capitalists, and anyone else committed to entrepreneurship. We'd like this trip to be a growth engine for entrepreneurial practice... View Details
- 01 Jun 2010
- News
Alumni Eager to Help Shape School’s Future
community is one among many of the School’s great assets, and we are also an important constituency among many whose interests the new Dean will need to consider when charting a course forward for the School. To help with that effort, the... View Details
Keywords: Ann Kelly
- Web
Podcast - HBS Online
associate dean for HBS Online and Executive Education, joins host Chris Linnane to uncover how financial statements communicate the essentials of business and why accounting is a universal language connecting companies of all sizes. Nancy... View Details
- 15 Dec 2024
- News
Back at the Ranch
The summer training program at Bear Hug Cattle Company starts truly at square one. “The first day is about teaching the guys how to just be out here and not die,” says lead instructor Zach Aguilar, gazing out from under his broad-brimmed hat to the grassy rangelands of... View Details
- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
- Profile
Rawiah Abdallah
grassroots campaign that engaged students with Cairo's slum communities." One objective was to build a bridge between the privileged students and their less-fortunate neighbors. "The other goal was to develop the community, to improve lives," Rawiah... View Details
- 05 Jun 2007
- First Look
First Look: June 5, 2007
brand mix that would be carried. Results from the pilot store (a remodeled hypermarket in Beijing) were encouraging, with revenues and profits up and customers spending more on each visit. The company must decide how quickly to roll out... View Details
Keywords: Martha Lagace
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
and from electronic communication servers—the effect of open office architectures on employees' face-to-face, email, and instant messaging (IM) interaction patterns. Contrary to common belief, the volume of face-to-face interaction... View Details
Keywords: Dina Gerdeman
- 01 Dec 1996
- News
An Entrepreneurial Journey
along with Frank Batten's (MBA '52) Landmark Communications (owner today of the Weather and Travel Channels) and David R. Graham's (MBA '64) Cablecasting Ltd. in Canada. In later years, W. Don Cornwell's (MBA '71) Granite Broadcasting... View Details
- 09 Aug 2019
- Blog Post
Making the Switch from CPG to a Self-Driving Car Startup through my Summer Internship
favorability of our brand within the San Francisco community. Originally my job was to develop a community partnerships strategy, but like a role at any growing startup, it quickly expanded to include a... View Details
- 19 Jan 2017
- News
Finding Purpose in Profit
redefine the meaning of success in business. B Lab’s mission is to assemble a global community of Certified B Corporations, which are companies that meet certain prescribed standards of social and environmental performance, public... View Details
- 06 Dec 2017
- Blog Post
The 23rd Annual Harvard Business School Tech Conference
(Chief Brand Officer, Uber). Both of them shed light on their current responsibilities and what they are doing to turnaround the culture at Uber. The highlight of this session was when Frances and Boz spoke about how they are not just... View Details
Keywords: Technology