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Show Results For
- All HBS Web
(3,837)
- People (15)
- News (853)
- Research (2,124)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,508)
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- 26 Feb 2014
- News
How Grocery Bags Manipulate Your Mind
- 23 Oct 2019
- News
An Experiment in Online Education Reaches 50,000 Learners in Five Years
speak with the professor and with each other. In 2014, Harvard Business School launched HBX—an innovative platform that aimed to replicate the unique pedagogy and intensity of an HBS on-campus classroom. Five years and one name change later, Harvard Business School... View Details
- 01 Jun 2016
- News
3-Minute Briefing: Derek Bouchard-Hall (MBA 2004)
through charisma or force of character in the way that I thought leaders always did. Professor Joshua Margolis’s class helped me see beyond that. It’s possible to be an effective leader and an introvert. We’ve spent a lot of time changing the View Details
Keywords: April White; photographed by Scott Clark
- 01 Jun 2009
- News
Alumni Books
Nirmalya Kumar, with Pradipta K. Mohapatra (AMP 113, 1993) and Suj Krishnaswamy (Harvard Business Press) When Tata Motors bought the Jaguar and Land Rover brands from Ford — complementing the Nano, its innovative $2,500 car — a new... View Details
- 01 Sep 2007
- News
Faculty Books
Redefining Global Strategy by Pankaj Ghemawat (HBS Press) Why do so many global strategies fail despite companies’ powerful brands and border-crossing advantages? In this “semiglobalized” world, one-size-fits-all strategies don’t stand a... View Details
- 01 Oct 2002
- News
The World According to MTV
TV brand, with 38 channels reaching more than one billion viewers in 164 countries, earning it “membership in that tiny elite of such globally transcendent brands as Coke and Levi's.” Eighty percent of MTV's global viewership is outside... View Details
- 01 Jun 2022
- News
Sunny Side
kids); another is Arrive, a venture powering the circular economy that allows any brand or retailer to rent their inventory. No place is perfect, Berardi concedes. Yet he’s optimistic the local public-private discourse is healthy enough... View Details
Keywords: Julia Hanna
- 13 Apr 2021
- News
Face Value
As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare brands her mother sold... View Details
- 16 Mar 2018
- News
Enabling The Pursuit of Entrepreneurial Dreams
Startup Bootcamp in January 2018, working with teammates from Thailand and Australia to build a marketing platform connecting brands with influencers. Ng appreciates such opportunities and resources offered by the School, and credits the... View Details
- 09 Jun 2015
- News
Building change from the ground up
was to provide an air-conditioned environment; offer support for customers who couldn’t read or write; and get them in and out of the store in 15 minutes with working service,” Khoja said, noting, “If we treated the Afghans with respect, it would create a View Details
- 22 Feb 2022
- News
Launch Codes
Walmart could eventually be a big customer, it took the pandemic and the dramatic rise in e-commerce to force us to reevaluate our model and focus on supporting the fulfillment needs of retailers in addition to our brand business. It... View Details
- 01 Oct 2000
- News
Faculty Retirements
He is a former visiting research associate and trustee of the Marketing Science Institute and was a Ford Foundation Visiting Professor at the European Institute for Advanced Studies in Management in Brussels. At HBS, Silk served as cochair of the Marketing unit and... View Details
- 01 Jun 2006
- News
One-on-One with Tom Oreck
Oreck’s guidance, New Orleans–based Oreck Corporation had steadily grown into a national brand known for its lightweight, powerful vacuums. As it prospered, the company acquired a manufacturing plant eighty miles east in coastal Long... View Details
- 01 Dec 2020
- News
Take Time to Transition (If it’s Time)
doing enough with your network?” Know when to adjust your terms. “If you want to do something brand new, remember you’re an unproven commodity. You may find some incredible opportunities—just don’t expect to start at your past peak,” says... View Details
- 01 Apr 1998
- News
Going For The Summit
company, explains the former American Express marketing executive, an online firm "must delay profitability to build brand equity." In other ways, however, doing business on the Web is unique. Like mountain climbing, Carpenter says, it's... View Details
Keywords: Caroline Chauncey
- 18 May 2011
- News
Man with a Plan
needs was infusing more capital into the business to help us manage the financial side of our growth. The second was a marketing case about Perdue Foods. The strategy that Frank Perdue initiated really resonated with me. We took a page from his playbook and decided to... View Details
- 01 Jun 1996
- News
Capitalist Revolutions Analyzed in MBA "Foundations" Course
consideration: the first (1760-1840), second (1840-1950), or third (1950-present). The mix presented fundamental business problems involving marketing, finance, operations, and human resource management. Koehn's case on Josiah Wedgwood's pottery business, for example,... View Details
Keywords: Susan Young
- 26 Apr 2011
- News
BioMine Strikes Gold
phone. AVA is an invitation-only shopping platform. The company addresses the gap between the growing market demand for fashion and the lack of availability of branded merchandise and e-commerce websites in the Philippines. CardSwap.ca is... View Details
- 16 Feb 2022
- News
Holding Business to Account
many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details