Arts - Publications - Faculty & Research

Christina M. Wallace

A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

Keywords: arts; arts; arts; arts; arts

05 Jul 2023
What Do You Think?

How Are Middle Managers Falling Down Most Often on Employee Inclusion?

(iStockphoto/AzmanL) Search “inclusion” on Amazon and the majority of book entries that come up are for children. Is that an indicator of the current state of management art on the subject? Fortunately, there is a growing body of research... View Details

Keywords: by James Heskett

Judo Strategy: Turning Your Competitors’ Strength to Your Advantage

Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face. Whether you’re a tiny start-up taking on industry giants or a giant moving into markets dominated by... View Details

13 Mar 2018
First Look

March 13, 2018

February 2018 Management Science Laboratory Evidence on the Effects of Sponsorship on the Competitive Preferences of Men and Women By: Baldiga, Nancy R., and Katherine Baldiga Coffman Abstract—Sponsorship programs have been proposed as one way to promote female... View Details

Keywords: Sean Silverthorne

2009
Case

What People Want (and How to Predict It)

By: Thomas H. Davenport and Jeanne G. Harris

Historically, neither the creators nor the distributors of cultural products such as books or movies have used analytics -- data, statistics, predictive modeling -- to determine the likely success of their offerings. Instead, companies relied on the brilliance of... View Details

Keywords: Product Development; Creativity; Customer Satisfaction; Forecasting and Prediction; Markets; Business Model; Publishing Industry; Motion Pictures and Video Industry

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February 2023 (Revised July 2023)
Case

Moleskine Foundation: Can Creativity Change the World?

By: Ryan Raffaelli, Alexandra C. Feldberg and Sarah Gulick

The Italy-based Moleskine Foundation worked with young adults in Africa and Europe to inspire social change through art and creative projects. Adama Sanneh, the newly appointed CEO of the Moleskine Foundation, faced several challenges: First, he had to make his own... View Details

Keywords: Nonprofit Organizations; Social Enterprise; Leadership; Identity; Strategy; Education Industry; Italy; Africa; Europe; United States

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Educators

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2004
Book

Birth of a Salesman: The Transformation of Selling in America

By: Walter A. Friedman

This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details

Keywords: Sales; Employees; Transformation; United States

Citation

Find at Harvard

2008
Working Paper

Applicant and Examiner Citations in U.S. Patents: An Overview and Analysis

By: Juan Alcacer, Michelle Gittelman and Bhaven Sampat

Researchers studying innovation increasingly use indicators based on patent citations. However, it is well known that not all citations originate from applicants—patent examiners contribute to citations listed in issued patents—and that this could complicate... View Details

Keywords: Citations; Innovation and Invention; Patents; Research; United States

Citation

Read Now

This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

already outdated most thinking and current practices among managers. Many of these advances are the product of advances in research techniques. Still, the use of scientific advances requires the imaginative translation of scientific findings into effective practice in... View Details

Keywords: by Manda Mahoney

04 Feb 2014
First Look

First Look: February 4

Publications August 2013 MIT Sloan Management Review The Art of Strategic Renewal By: Binns, Andy, J. Bruce Harreld, Charles A. O'Reilly, and Michael L. Tushman Abstract—In recent years, we have seen well-established companies such as... View Details

Keywords: Sean Silverthlorne

Web

Frequently Asked Questions - Doctoral

program (ex. Business Economics and Economics)? How do I do this? Applications for all of our interfaculty programs are processed by the Graduate School of Arts and Sciences. Applicants may apply up to three programs in any given year... View Details

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Marketing - Faculty & Research

and interactive marketing, sales management and return on marketing investment. Some of our faculty specializes in specific industries such as retailing, agribusiness, social enterprise, media, arts and entertainment. There are several... View Details

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

coauthor of the new book Build the Life You Want: The Art and Science of Getting Happier, for an intimate, powerful conversation that touches on: the mistake people make in thinking that money, power, and fame will bring them happiness;... View Details

Keywords: by HBS Staff

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Courses - Entrepreneurship

(also listed under Finance) Paul Gompers Spring 2024 Q3Q4 3.0 Field Course: Business of the Arts (also listed under Marketing and General Management) Rohit Deshpande Henry McGee Spring 2024 Q3Q4 3.0 Field Course: Entrepreneurship through... View Details

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The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

important move, is Public Opinion.” 10 Hill argued that “the highest purpose of public relations is to foster and promote understanding among people. For this reason, the art of communication assumes great importance in public relations.”... View Details

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Help - Alumni

(MPP/MBA and MBA-MPA/ID) Joint Program with Harvard Kenneth C. Griffin Graduate School of Arts and Sciences (MS/MBA Biotechnology: Life Sciences) Joint Program with Harvard Law School /Master in Business Administration (JD/MBA) Joint... View Details

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

art as science. It is incredibly easy to lead a witness, bias answers, and hear what we want to hear in an interview. The best guide for conducting a proper discovery interview is Rob Fitzpatrick’s book The Mom Test, which I encourage... View Details

Keywords: by Julia Austin

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Video Clips - Creating Emerging Markets

with corruption and innovation . Listen to our Cold Call podcast episode on the corruption case. Copyright © President & Fellows of Harvard College Lillete Dubey Lillete Dubey Art & Music Lillete Dubey, Director of India-based Primetime... View Details

June 2020 (Revised July 2023)
Case

Time Out: The Evolution from Media to Markets

By: Kate Barasz and Eva Ascarza

In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details