Publications

Publications

Filter Results: (1,893) Arrow Down
Filter Results: (1,893) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 32 of 1,893 Results →
  • February 2023 (Revised July 2023)
  • Case

Moleskine Foundation: Can Creativity Change the World?

By: Ryan Raffaelli, Alexandra C. Feldberg and Sarah Gulick
The Italy-based Moleskine Foundation worked with young adults in Africa and Europe to inspire social change through art and creative projects. Adama Sanneh, the newly appointed CEO of the Moleskine Foundation, faced several challenges: First, he had to make his own... View Details
Keywords: Nonprofit Organizations; Social Enterprise; Leadership; Identity; Strategy; Education Industry; Italy; Africa; Europe; United States
Related
  • 2004
  • Book

Birth of a Salesman: The Transformation of Selling in America

By: Walter A. Friedman
This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details
Keywords: Sales; Employees; Transformation; United States
Related
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

already outdated most thinking and current practices among managers. Many of these advances are the product of advances in research techniques. Still, the use of scientific advances requires the imaginative translation of scientific findings into effective practice in... View Details
Keywords: by Manda Mahoney

    Judo Strategy: Turning Your Competitors’ Strength to Your Advantage

    Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that, sooner or later, all ambitious competitors must face. Whether you’re a tiny start-up taking on industry giants or a giant moving into markets dominated by... View Details

    • Web

    Marketing - Faculty & Research

    and interactive marketing, sales management and return on marketing investment. Some of our faculty specializes in specific industries such as retailing, agribusiness, social enterprise, media, arts and entertainment. There are several... View Details
    • 2009
    • Case

    What People Want (and How to Predict It)

    By: Thomas H. Davenport and Jeanne G. Harris
    Historically, neither the creators nor the distributors of cultural products such as books or movies have used analytics -- data, statistics, predictive modeling -- to determine the likely success of their offerings. Instead, companies relied on the brilliance of... View Details
    Keywords: Product Development; Creativity; Customer Satisfaction; Forecasting and Prediction; Markets; Business Model; Publishing Industry; Motion Pictures and Video Industry
    Related
    • 2008
    • Working Paper

    Applicant and Examiner Citations in U.S. Patents: An Overview and Analysis

    By: Juan Alcacer, Michelle Gittelman and Bhaven Sampat
    Researchers studying innovation increasingly use indicators based on patent citations. However, it is well known that not all citations originate from applicants—patent examiners contribute to citations listed in issued patents—and that this could complicate... View Details
    Keywords: Citations; Innovation and Invention; Patents; Research; United States
    Related

      Birth of a Salesman

      This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details

      • 04 Feb 2014
      • First Look

      First Look: February 4

        Publications August 2013 MIT Sloan Management Review The Art of Strategic Renewal By: Binns, Andy, J. Bruce Harreld, Charles A. O'Reilly, and Michael L. Tushman Abstract—In recent years, we have seen well-established companies such as... View Details
      Keywords: Sean Silverthlorne
      • Web

      Courses - Entrepreneurship

      (also listed under Finance) Paul Gompers Spring 2024 Q3Q4 3.0 Field Course: Business of the Arts (also listed under Marketing and General Management) Rohit Deshpande Henry McGee Spring 2024 Q3Q4 3.0 Field Course: Entrepreneurship through... View Details
      • Web

      Frequently Asked Questions - Doctoral

      program (ex. Business Economics and Economics)? How do I do this? Applications for all of our interfaculty programs are processed by the Graduate School of Arts and Sciences. Applicants may apply up to three programs in any given year... View Details
      • Web

      Help - Alumni

      (MPP/MBA and MBA-MPA/ID) Joint Program with Harvard Kenneth C. Griffin Graduate School of Arts and Sciences (MS/MBA Biotechnology: Life Sciences) Joint Program with Harvard Law School /Master in Business Administration (JD/MBA) Joint... View Details
      • Web

      The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

      important move, is Public Opinion.” 10 Hill argued that “the highest purpose of public relations is to foster and promote understanding among people. For this reason, the art of communication assumes great importance in public relations.”... View Details
      • 03 Oct 2023
      • Research Event

      Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

      coauthor of the new book Build the Life You Want: The Art and Science of Getting Happier, for an intimate, powerful conversation that touches on: the mistake people make in thinking that money, power, and fame will bring them happiness;... View Details
      Keywords: by HBS Staff
      • June 2020 (Revised July 2023)
      • Case

      Time Out: The Evolution from Media to Markets

      By: Kate Barasz and Eva Ascarza
      In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
      Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Food and Beverage Industry; United Kingdom; United States
      Related
      • 07 Jul 2022
      • HBS Case

      How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

      flourishes in Brooklyn In summer 2010, Smith and Cuscuna got serious about selling their homemade ice cream. They opened a pushcart during a neighborhood arts festival, where they could test flavors with the public—a smart move, says... View Details
      Keywords: by Pamela Reynolds
      • Web

      HBS - The year in Review

      among HBS, the Graduate School of Arts and Sciences, and Harvard Medical School through the Harvard Department of Stem Cell and Regenerative Biology. In addition, 20 students in the Doctoral Program earned PhD degrees in programs offered... View Details
      • 17 Feb 2020
      • Sharpening Your Skills

      How Entrepreneurs Can Find the Right Problem to Solve

      art as science. It is incredibly easy to lead a witness, bias answers, and hear what we want to hear in an interview. The best guide for conducting a proper discovery interview is Rob Fitzpatrick’s book The Mom Test, which I encourage... View Details
      Keywords: by Julia Austin
      • Web

      Video Clips - Creating Emerging Markets

      with corruption and innovation . Listen to our Cold Call podcast episode on the corruption case. Copyright © President & Fellows of Harvard College Lillete Dubey Lillete Dubey Art & Music Lillete Dubey, Director of India-based Primetime... View Details
      • Web

      2023 Reunion Presentations - Alumni

      this “working on material” session (as comedians would call it) with a sneak peek into how we are reconceptualizing career development post-pandemic and the implications for us and our organizations. Build the Life You Want: The Art and... View Details