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      • August 1990 (Revised January 1992)
      • Case

      Eli Lilly and Co. (B): Europe

      By: Michael Y. Yoshino
      Examines the challenges facing the company in light of the changing economic, regulatory, and competitive environment in the European pharmaceutical industry. Examines the steps taken by the company adapting to this changing situation as part of a total globalization... View Details
      Keywords: Change Management; Economics; Global Strategy; Business or Company Management; Growth and Development Strategy; Adaptation; Competition; Pharmaceutical Industry; Europe
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      Yoshino, Michael Y. "Eli Lilly and Co. (B): Europe." Harvard Business School Case 391-033, August 1990. (Revised January 1992.)
      • August 1990 (Revised March 1991)
      • Case

      Eli Lilly and Co. (C): Japan

      By: Michael Y. Yoshino
      Describes the process of establishing an independent operation in Japan in the mid-1980s as a result of a decision to make a major investment in the market. Describes the challenges in setting up such an operation and focuses on the role of the country manager in... View Details
      Keywords: Business Divisions; Business Startups; Decisions; Investment; Growth Management; Managerial Roles; Markets; Problems and Challenges; Pharmaceutical Industry; Japan
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      Yoshino, Michael Y. "Eli Lilly and Co. (C): Japan." Harvard Business School Case 391-034, August 1990. (Revised March 1991.)
      • August 1990 (Revised February 1991)
      • Case

      Whirlpool Corp.

      By: Michael Y. Yoshino and Sarah D. Hall
      Examines the company's global strategy and potential acquisition of Philips' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of... View Details
      Keywords: Acquisition; Joint Ventures; Global Strategy; Market Entry and Exit; Risk and Uncertainty; Opportunities; Competitive Strategy; Consumer Products Industry; Europe
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      Yoshino, Michael Y., and Sarah D. Hall. "Whirlpool Corp." Harvard Business School Case 391-037, August 1990. (Revised February 1991.)
      • 1990
      • Chapter

      Business in Transformation

      By: A. Edmondson and S. Janger
      Keywords: Business Ventures; Transformation
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      Edmondson, A., and S. Janger. "Business in Transformation." In Creative Work, edited by W. Harman and J. Horman. Indianapolis: Knowledge Systems, 1990.
      • July 1990
      • Case

      Ceramics Process Systems Corp. (B)

      By: Kim B. Clark and Brent D. Barnett
      Ceramics Process Systems (CPS) is an advanced ceramics company facing problems with lead time in product/process development, and late delivery of prototype parts to its customers. Engineering is confronted with difficult technical problems and multiple objectives... View Details
      Keywords: Product Development; Business Processes; Management Practices and Processes; Supply Chain Management; Machinery and Machining; Goals and Objectives; Resource Allocation; Customer Satisfaction; Customer Value and Value Chain; Manufacturing Industry
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      Clark, Kim B., and Brent D. Barnett. "Ceramics Process Systems Corp. (B)." Harvard Business School Case 691-006, July 1990.
      • July 1990
      • Background Note

      Note on Acquiring Bank Credit

      By: Amar Bhide and Howard H. Stevenson
      Outlines the issues and alternatives faced by start-up businesses in attracting bank credit. The topics covered are how to lay the groundwork for establishing a banking relationship, selecting a bank, preparing an application, and negotiating a loan. View Details
      Keywords: Business Startups; Credit; Financing and Loans; Management; Negotiation; Relationships
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      Bhide, Amar, and Howard H. Stevenson. "Note on Acquiring Bank Credit." Harvard Business School Background Note 391-010, July 1990.
      • July 1990 (Revised August 1994)
      • Case

      U.S. Auto Industry: Scenarios and Choices for the 1990s

      By: Malcolm S. Salter
      Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details
      Keywords: Globalization; Business or Company Management; Competitive Strategy; Corporate Strategy; Auto Industry; United States
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      Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices for the 1990s." Harvard Business School Case 391-001, July 1990. (Revised August 1994.)
      • July 1990 (Revised October 1997)
      • Case

      Siemens Electric Motor Works (A) (Abridged)

      By: Robert S. Kaplan
      Explores how a cost system can help support a firm's decision to change strategies. In the process, the students are introduced to a simple activity-based cost system. Siemens Electric Motor Works found itself facing an increasingly competitive environment and so made... View Details
      Keywords: Activity Based Costing and Management; Cost Accounting; Cost; Adoption; Cost vs Benefits; Management Analysis, Tools, and Techniques; Production; Business Strategy; Electronics Industry; Manufacturing Industry
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      Kaplan, Robert S. "Siemens Electric Motor Works (A) (Abridged)." Harvard Business School Case 191-006, July 1990. (Revised October 1997.)
      • June 1990 (Revised March 1991)
      • Case

      Jonah Creighton (A)

      By: Anne Donnellon and Joshua D. Margolis
      How do you manage yourself and your interaction with others when you feel your personal values challenged? What should you be aware of as you proceed with sensitive, ethical issues? Jonah Creighton coordinates the company's fast-track training program, and when he... View Details
      Keywords: Business Divisions; Ethics; Moral Sensibility; Values and Beliefs; Human Resources; Selection and Staffing; Problems and Challenges
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      Donnellon, Anne, and Joshua D. Margolis. "Jonah Creighton (A)." Harvard Business School Case 490-090, June 1990. (Revised March 1991.)
      • 1990
      • Book

      Perestroika for America: Restructuring U.S. Business-Government Relations for Competitiveness in the World Economy

      By: George C. Lodge
      Keywords: Government and Politics; Restructuring; Relationships; Competition; Economy; Russia; United States
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      Lodge, George C. Perestroika for America: Restructuring U.S. Business-Government Relations for Competitiveness in the World Economy. Boston: Harvard Business School Press, 1990.
      • May 1990 (Revised August 1990)
      • Case

      Campbell Soup Co.

      By: Steven C. Wheelwright
      Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details
      Keywords: Product Development; Production; Engineering; Strategy; Business Processes; Innovation and Management; Planning; Competitive Advantage; Food and Beverage Industry; Retail Industry
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      Wheelwright, Steven C. "Campbell Soup Co." Harvard Business School Case 690-051, May 1990. (Revised August 1990.)
      • May 1990 (Revised July 1996)
      • Case

      Ingvar Kamprad and IKEA

      By: Christopher A. Bartlett and Ashish Nanda
      Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine the nature and structure of the industry. Traces IKEA's growth from a tiny mail order business to the world's largest... View Details
      Keywords: Restructuring; Corporate Entrepreneurship; Growth and Development; Innovation Strategy; Leadership; Management Succession; Distribution; Organizational Change and Adaptation; Expansion; Value; Retail Industry
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      Bartlett, Christopher A., and Ashish Nanda. "Ingvar Kamprad and IKEA." Harvard Business School Case 390-132, May 1990. (Revised July 1996.)
      • April 1990 (Revised December 1995)
      • Case

      SouthPark IV

      By: William J. Poorvu
      A young entrepreneur examines an 80,000 square foot office/warehouse building as a potential acquisition. The building is currently fully leased but all four leases will expire shortly. Due to changing market conditions, the protagonist has to look at current market... View Details
      Keywords: Mergers and Acquisitions; Valuation; Property; Management Analysis, Tools, and Techniques; Leasing; Cash Flow; Real Estate Industry
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      Poorvu, William J. "SouthPark IV." Harvard Business School Case 390-181, April 1990. (Revised December 1995.)
      • April 1990
      • Case

      Mazda: Corporate Public Relations in the United States

      By: Stephen A. Greyser and Norman Klein
      Keywords: Reputation; Business and Stakeholder Relations; Auto Industry; United States
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      Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990.
      • April 1990 (Revised February 1994)
      • Case

      Standard Fruit Co. in Nicaragua (A) (Abridged)

      By: James E. Austin
      Keywords: Business and Government Relations; Developing Countries and Economies; Agriculture and Agribusiness Industry; Food and Beverage Industry; Nicaragua
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      Austin, James E. "Standard Fruit Co. in Nicaragua (A) (Abridged)." Harvard Business School Case 390-105, April 1990. (Revised February 1994.)
      • April 1990 (Revised March 1992)
      • Case

      Oakland A's: Baseball's Great Transformation

      By: Leonard A. Schlesinger
      The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if they took care of their fans,... View Details
      Keywords: Transformation; Customer Focus and Relationships; Sports; Sports Industry; California
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      Schlesinger, Leonard A. "Oakland A's: Baseball's Great Transformation." Harvard Business School Case 690-088, April 1990. (Revised March 1992.)
      • April 1990 (Revised December 1992)
      • Case

      Cut Flower Industry in Colombia (Abridged)

      By: James E. Austin
      The Colombian Cut Flower Exporting Association faces several problems concerning local government regulations and import restrictions from the U.S. government. The Colombian Export Promotion Agency also faces decisions as to its policy stance toward the industry. View Details
      Keywords: Trade; Governing Rules, Regulations, and Reforms; Policy; Business or Company Management; Agriculture and Agribusiness Industry; Colombia
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      Austin, James E. "Cut Flower Industry in Colombia (Abridged)." Harvard Business School Case 390-109, April 1990. (Revised December 1992.)
      • April 1990
      • Case

      Gillette vs. Coniston: Communications in a Proxy Fight

      By: Stephen A. Greyser and Norman Klein
      Keywords: Business and Shareholder Relations; Corporate Governance; Communication; Governing and Advisory Boards
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      Greyser, Stephen A., and Norman Klein. "Gillette vs. Coniston: Communications in a Proxy Fight." Harvard Business School Case 590-066, April 1990.
      • April 1990
      • Case

      Nestle Alimentana S.A. -- Infant Formula (Abridged)

      By: James E. Austin
      The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
      Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland
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      Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
      • 1990
      • Chapter

      Measurement, Coordination and Learning in a Multi-plant Network

      By: W. B. Chew, K. B. Clark and T. Bresnahan
      Keywords: Factories, Labs, and Plants; Organizational Structure; Networks; Business Model; Measurement and Metrics; Cooperation
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      Chew, W. B., K. B. Clark, and T. Bresnahan. "Measurement, Coordination and Learning in a Multi-plant Network." In Measures for Manufacturing Excellence, edited by Robert S. Kaplan. Boston: Harvard Business School Press, 1990.
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