Publications

December 1990 (Revised December 1993)
Supplement

Australian Paper Manufacturers (B)

By: David M. Upton and Joshua D. Margolis

Describes events that occur after the decision point in Australian Paper Manufacturers (A). With these facts and more detailed market projections, this case intensifies the long-term financial, strategic, and ethical decisions confronting the invader. View Details

Keywords: Forecasting and Prediction; Finance; Strategy; Ethics; Pulp and Paper Industry; Australia

Article

New Physicians: A Natural Experiment in Market Organization

By: A. E. Roth

Keywords: Markets; Organizations; Health Care and Treatment; Health Industry

1990
Chapter

Two-Sided Matching Markets: An Overview of Some Theory and Empirical Evidence

By: A. E. Roth

Keywords: Marketplace Matching; Two-Sided Platforms; Mathematical Methods

November 1990 (Revised December 1991)
Case

Ahold & AMS: European Retail Synergy Marketing

By: Ray A. Goldberg

Keywords: Marketing; Retail Industry; Europe

November 1990 (Revised March 1994)
Case

Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details

Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry

November 1990 (Revised August 1992)
Case

Corning, Inc.: A Network of Alliances

By: Christopher A. Bartlett and Ashish Nanda

Describes James Houghton's actions in assuming the role of CEO at Corning in the midst of a recession. Not only must he turn around operating performance, he must also revitalize a demoralized organization and set a new, clear strategic direction. In doing so, the case... View Details

Keywords: Business Cycles; Policy; Leading Change; Organizational Change and Adaptation; Performance Expectations; Partners and Partnerships; Business Strategy

November 1990 (Revised September 1991)
Case

The Transformation of IBM

By: Andrall E. Pearson and David B. Yoffie

John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details

Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry

November 1990
Case

Eastern Airlines: The ""Fight Back"" Campaign

By: Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Air Transportation Industry

October 1990 (Revised August 1991)
Case

Peanut Butter Fantasies

By: Amar Bhide and Myra M. Hart

Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company. View Details

Keywords: Business Ventures; Finance; Business or Company Management; Marketing; Distribution; Problems and Challenges; Food and Beverage Industry

October 1990 (Revised March 1993)
Background Note

Note on Cable Television Regulation

By: Willis M. Emmons III

Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details

Keywords: Information Technology; Demand and Consumers; Government Legislation; Business Growth and Maturation; Monopoly; Television Entertainment; Telecommunications Industry; Media and Broadcasting Industry

October 1990 (Revised April 1991)
Case

RU 486 (A)

By: Joseph L. Badaracco Jr.

Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its... View Details

Keywords: Judgments; Ethics; Product Launch; Negotiation; Outcome or Result; Performance; Business and Government Relations; Health Industry; Pharmaceutical Industry; France; Germany; United States

1 Oct 1990
Conference Presentation

One Mega and Seven Basic Principles for Consumer Research

By: G. Zaltman

Keywords: Research; Demand and Consumers

Article

Shareholder Value Maximization and Product Market Competition

By: Julio J. Rotemberg and David S. Scharfstein

Read Now

October 1990
Article

Troubled Debt Restructurings: An Empirical Analysis of Private Reorganization of Firms in Default

By: S. C. Gilson, J. Kose and L. H. P. Kang

This study investigates the incentives of financially distressed firms to restructure their debt privately rather than through formal bankruptcy. In a sample of 169 financially distressed companies, about half successfully restructure their debt outside of Chapter 11.... View Details

Keywords: Theory; Insolvency and Bankruptcy; Restructuring

Read Now

September 1990 (Revised November 1990)
Case

DNAP: Looking to the Nineties

By: Ray A. Goldberg

Keywords: Marketing; Product Positioning; Biotechnology Industry; Food and Beverage Industry

September 1990 (Revised March 1993)
Case

General Electric Plastics: Organizing the Marketing Function

By: V. Kasturi Rangan

Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details

Keywords: Transition; Marketing Strategy; Organizational Design; Growth and Development Strategy