Globalization - Publications - Faculty & Research

just signed on to do with Fox. To become a truly competitive global company, you need to have a broad portfolio. Hello Kitty is great, but we need to have other properties to grow even further. We also want to expand our business model... View Details

Keywords: Julia Hanna; Hello Kitty; Arts, Entertainment; Special Design Services; Professional Services

16 Oct 2013
News

Progress Through Preservation

he says. The obesity epidemic? People need places to exercise, especially low-income folks who can't afford a membership to the local fitness club, says Rogers. So the Trust works to create parks and playgrounds in the nation's cities. View Details

Keywords: Maureen Harmon; Real Estate

01 Mar 2016
News

A Club for the Cosmos

In May, as Khaled Al-Hashmi (GMP 11, 2011) was introducing the UAE Space Agency at the Global Space and Satellite Forum in Abu Dhabi, another launch was taking place inside the confines of the larger conference. The Harvard Business... View Details

Keywords: Robert S. Benchley

09 Oct 2018
Working Paper Summaries

Towards a New Approach for Upgrading Europe’s Competitiveness

Keywords: by Christian Ketels and Michael E. Porter

April 1985 (Revised March 1987)
Background Note

Organizing and Controlling MNCs

By: Christopher A. Bartlett

Keywords: Multinational Firms and Management

Citation

Find at Harvard

March 1985
Background Note

MNCs and Host Country Relationships

By: Christopher A. Bartlett

Keywords: Multinational Firms and Management

Citation

Find at Harvard

October 2013
Supplement

Dongfeng Nissan's Venucia (C)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details

Keywords: China; Japan; Environment; Sustainability; Cross-cultural/cross-border; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan

Citation

Purchase

October 2013
Case

Dongfeng Nissan's Venucia (A)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details