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Show Results For
- All HBS Web
(951)
- News (136)
- Research (678)
- Events (5)
- Multimedia (8)
- Faculty Publications (464)
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- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
supply chain (SC) industries (i.e., those that sell primarily to businesses or government) from business-to-consumer (B2C) industries (i.e., those that sell primarily to consumers). We find that the supply chain economy is a distinct and large View Details
Keywords: Dina Gerdeman
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
an account—the basis for most firms' segmentation schemes but too broad a unit of analysis for performance pricing purposes. Neither is a POB an order, which is the focus of sales efforts but is really an output of a POB situation. More... View Details
- March 2016
- Case
IC Group A/S
By: John R. Wells and Gabriel Ellsworth
IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details
Keywords: IC Group; IC Companys; Carli Gry; InWear; Mads Ryder; Niels Martinsen; Premium Fashion; Fast Fashion; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Profit; Revenue; Multinational Firms and Management; Business History; Business or Company Management; Acquisition; Growth and Development Strategy; Brands and Branding; Distribution Channels; Organizational Design; Organizational Structure; Problems and Challenges; Strategy; Product Positioning; Competition; Competitive Strategy; Corporate Strategy; Vertical Integration; Segmentation; Web Sites; Apparel and Accessories Industry; Fashion Industry; Retail Industry; Scandinavia; Denmark; Sweden; Norway
Wells, John R., and Gabriel Ellsworth. "IC Group A/S." Harvard Business School Case 716-446, March 2016.
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
Abstract—Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other View Details
Keywords: Dina Gerdeman
- 21 May 2013
- First Look
First Look: May 21
the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial manufacturing sectors, the seven-year-old company must now decide whether to continue... View Details
Keywords: Sean Silverthorne
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
marketing in the world of commerce. In politics, you need majority support or at least a plurality to be successful. In commerce, you can be highly profitable as a niche brand appealing to a narrow segment of the population. In fact,... View Details
Keywords: by Christina Pazzanese
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
“Civic” of the private jet market). In 2015, the company’s HondaJet received FAA certification. The HondaJet is now the number one selling jet in the very light jet segment of the market, and the CEO of Honda Aircraft Corporation,... View Details
Keywords: Sean Silverthorne
- 13 Dec 2016
- First Look
December 13, 2016
to exert over the different segments of their production processes. We describe a property-rights model of firm boundary choices along the value chain that generalizes Antràs and Chor (2013). To assess the evidence, we construct... View Details
Keywords: Carmen Nobel
- 01 Apr 2014
- First Look
First Look: April 1
intermediary organizations. To test our theory, we examine every relationship between entrepreneurial firms and their venture capital investors in the minimally invasive surgical segment of the medical device industry over a 22-year... View Details
Keywords: Sean Silverthorne
- October 2016
- Supplement
24 Hour Fitness (B): Ownership Changes, 2005–2016
By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco
Wells, John R., and Gabriel Ellsworth. "24 Hour Fitness (B): Ownership Changes, 2005–2016." Harvard Business School Supplement 717-423, October 2016.
- 31 Jul 2012
- First Look
First Look: July 31
venture capital would allow RTR to aggressively expand its inventory and customer acquisition efforts, in order serve a broader range of customer segments with a wider selection of products, (e.g., accessories, maternity wear). Purchase... View Details
Keywords: Carmen Nobel
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
humility. Multinationals want to exploit the tremendous opportunities in emerging markets, but they need to carefully evaluate the extent to which they have the local knowledge and capacity to fully exploit those opportunities. Segmenting... View Details
Keywords: by Martha Lagace
- 05 Feb 2001
- What Do You Think?
Do MBA Programs Face “The Innovator’s Dilemma”?
technology such as online learning. The fastest-growing segment of education, of course starting from a small base, is that delivered online. Increasingly, anything, anywhere, anytime is becoming possible for those desiring education of... View Details
Keywords: by James Heskett
- 23 Jul 2024
- Research & Ideas
Forgiving Medical Debt Won't Make Everyone Happier
segment about the nonprofit on comedian John Oliver’s HBO show Last Week Tonight. Kluender coauthored the study with Neale Mahoney, a professor at Stanford University; Wesley Yin, a professor at the University of California at Los... View Details
- 14 Jun 2011
- First Look
First Look: June 14
somebody else's point of view and seeking out safe ways to allow themselves to become vulnerable. Read the article: http://hbr.org/2011/06/managing-yourself-the-paradox-of-excellence/ar/1 Segmenting the Base of the Pyramid Authors:V.... View Details
Keywords: Sean Silverthorne
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
- 19 Apr 2011
- First Look
First Look: April 19
the firm's predictions. Students develop programs to reduce churn post hoc and then reengineer the company's marketing, selling, and customer relationship management processes to manage churn proactively through market segmentation and... View Details
Keywords: Sean Silverthorne
- 02 Jan 2019
- What Do You Think?
SUMMING UP: Do We Need an Artificial Intelligence Czar?
less than enthusiastic about these ideas. He remarked, “Let me see if I get this question right. We want to create a government position to oversee AI across all segments of the US economy. Great idea.” After citing a number of ways he... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
advantage of to reach voters? A: Political marketing is evolving in the same way. Grassroots political organizations and interest groups are using digital technology to communicate to targeted segments of citizens, receive input from... View Details
Keywords: by Sean Silverthorne
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
many carriers may have to develop a fundamentally different business model—the commercial segment model is not viable for the public exchanges.” INGREDIENTS FOR SUCCESS From consumers: Consumers need to learn how to make smarter choices... View Details