mission - Publications - Faculty & Research

18 May 2015
Research & Ideas

Advertisers Get Serious About Playing With Their Brands

the researchers recently wrote in a GfK Marketing Intelligence Review article called "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." In the last decade, marketers have used digital media in different ways. First, many brands made it their View Details

Keywords: by Dina Gerdeman; Advertising

September 2024
Supplement

Allbirds: Decarbonizing Fashion (B)

By: Michael W. Toffel, Kenneth P. Pucker and Stacy Straaberg

The Allbirds: Decarbonizing Fashion (B) case encourages students to assess Allbirds’ product development and go-to-market strategies now that Allbirds is a publicly listed company. The (B) case provides a 2024 update on Allbirds including its initial public offering,... View Details

Citation

Purchase

06 May 2008
First Look

First Look: May 6, 2008

supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708491 Microsoft's Unlimited Potential Harvard Business School Case 508-072 In April 2007, Bill Gates announced Microsoft Unlimited Potential. Its mission was to... View Details

Keywords: Martha Lagace

August 2009
Article

On Good Scholarship, Goal Setting, and Scholars Gone Wild

By: Lisa D. Ordonez, Maurice E. Schweitzer, Adam D. Galinsky and Max H. Bazerman

In this article, we define good scholarship, highlight our points of disagreement with Locke and Latham (2009), and call for further academic research to examine the full range of goal setting's effects. We reiterate our original claim that goal setting, like a potent... View Details

Keywords: Mission and Purpose; Research

Citation

Find at Harvard

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

Kanter, 2009; Porter & Kramer, 2011). Particularly striking is the marked growth of social enterprises, which adopt a social mission as their principal objective but sustain themselves through commercial activities (Battilana and Lee,... View Details

Keywords: Carmen Nobel

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

involves work in our educational program and in our research. The mission of the Harvard Business School is to educate leaders who make a difference in the world, and who make the world a better place. I believe we have a responsibility... View Details

Keywords: by Kim B. Clark

21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

cost-controlled. This mission also requires resources. Development of faculty and curricular material such as case studies is very expensive." The conference is envisioned as the first of a series. Future events will monitor the... View Details

Keywords: by Paul Guttry; Health; Education

September 1997
Article

Beyond Strategy, Structure, Systems to Purpose, Process, People: Reflections on a Voyage of Discovery

By: C. A. Bartlett and S. Ghoshal

Keywords: Strategy; System; Mission and Purpose

Citation

Find at Harvard

07 Oct 2014
First Look

First Look: October 7

research; Giusti worried if charging for some of its functions would be at odds with its mission and historical practices. She worked with her executive team to examine potential sources of revenue and to decide if this was the right... View Details

Keywords: Sean Silverthorne

27 Sep 2004
Research & Ideas

IBM Finds Profit in Diversity

were short, only six months (the groups are still active today), and their mission was clear: to explore the issues, opportunities, and strategies affecting their constituencies and customers. Once this work was done, it fell to the... View Details

Keywords: by David A. Thomas

18 Apr 2019
Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

peer-reviewed and practitioner journals. Dr. Guinan is one of our co-directors at LISH and she is a professor in radiation oncology at HMS and the Dana-Farber Cancer Institute. Part of the lab’s mission is to address problems with... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

26 Jul 2016
First Look

July 26, 2016

Moody’s downgrading the bank’s debt due to rising nonperforming assets. She embarks on a mission to improve the bank’s risk taking and management abilities, ensure uniform customer experience, and encourage greater collaboration among... View Details

Keywords: Sean Silverthorne

12 Feb 2013
First Look

First Look: Feb. 12

curriculums-theory creep, mission creep, doing well by doing good, and the quest for enlightenment-are teaching students to be uncompetitive in today's global markets. If this hypothesis is true, I argue that business school curriculums... View Details

Keywords: Sean Silverthorne

18 Jan 2021
Book

How Thinking Like a Startup Helps Governments Solve More Problems

presumably motivated to solve public problems. There’s a larger sense of mission orientation. Though, many private entrepreneurs say that’s why they got into public work. And there are the kinds of problems we work on. Public... View Details

Keywords: by Martha Lagace

14 Apr 2015
First Look

First Look: April 14

more intensive regulatory oversight. What should Tang do to position CreditEase so that it can continue to fulfill its mission of making financial products and services available to millions of underserved Chinese while branching out into... View Details

Keywords: Sean Silverthorne

06 Sep 2011
Research & Ideas

How Small Wins Unleash Creativity

"People need to know what goal they're trying to reach, but they have to have autonomy in order to get there," Amabile says. "It's a delicate balance. You do want to make sure that people understand what their mission is,... View Details

Keywords: by Carmen Nobel

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

erroneously identified as the common thread of a firm's business. In reality, a given type of customer will frequently have a range of unrelated product missions or needs."16 Thus, for a firm to maintain its strategic focus, Ansoff... View Details

Keywords: by Pankaj Ghemawat