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Show Results For
- All HBS Web
(667)
- People (4)
- News (161)
- Research (377)
- Events (4)
- Multimedia (9)
- Faculty Publications (338)
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
Tan, MBA 2023 Komo is a food delivery platform that combines sustainability with beautiful & reusable foodware. ---------------------------------------------------- Circular Economy Contestants MoveItCarmen Marin de Leon, MBA 2023MoveIt is a new View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
experience with the Silicon Valley business model. Before she started BulkWhiz in 2017, she worked at Facebook as the head of brand advertising in the Middle East and North Africa. And it was in that role that she saw opportunity for BulkWhiz: The region had booming... View Details
- January 2025
- Case
Apax Partners: Deciding Whether to Bid for Trader Corp.
By: Benjamin C. Esty and Edward A. Meyer
Apax Partners’ investment committee was schedule to meet on March 21, 2011, to decide whether to invest in Trader Corporation, a Canadian classified advertising business for used automobiles with both print (magazines) and digital (website) distribution. What made this... View Details
Keywords: Value Creation; Network Effects; Private Equity; Growth Management; Digital Marketing; Business Strategy; Competitive Advantage; E-commerce; Valuation; Competition; Digital Platforms; Digital Strategy; Digital Transformation; Transition; Investment; Risk and Uncertainty; Advertising Industry; Auto Industry; Information Industry; Canada; United Kingdom; New York (state, US); New York (city, NY)
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
classmates for two years built poise, which is incredibly important when you’re constantly in front of customers, retailers, investors, or even the Sharks! Wiegele: “We also took a digital marketing strategy and e-commerce class... View Details
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into View Details
- 05 Aug 2014
- First Look
First Look: August 5
step down from the board. At the same time, Alibaba, the giant Chinese e-commerce company of which Yahoo! owned a sizable stake, was widely expected to go public in the near future. What should Clairemont Capital do with its investment in... View Details
Keywords: Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
manner of Dell and Cisco. Because the majority of these transformations are ongoing, the ultimate success or failure of these undertakings is difficult to evaluate. General Motors, for example, is attempting to rehaul its business in four major ways. The first is the... View Details
- 19 Jan 2011
- First Look
First Look: Jan. 18
proponent of evolutionary change, he is considering a radical move: create a senior management position responsible for e-commerce to coordinate web-based offerings and outreach across the Society's various departments, transition NGS... View Details
Keywords: Sean Silverthorne
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
most potent and vital exemplars of the man-of-action hero, beginning with Sam Walton, Lee Iacocca, and Steve Jobs, then Ted Turner and Phil Knight, and then the dozens of celebrated e-commerce heroes who would destroy and reinvent the... View Details
Keywords: by Manda Salls
- 01 Apr 2001
- News
Beyond the Rim: New Paths to Success in Asia
Tatsuyuki Saeki: Putting Stock in New Options at Nasdaq Japan Edwin Yu: Bidding on the Future Khoo Teng Chye: Technology Turnaround in Singapore Jimmy Lai Chee-ying: Rags, Riches, and Risk William K.L. Fung (MBA 1972): E-Commerce and... View Details
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
maximizing joint gain. Also important is how each transaction enhances—or compromises—one's reputation for treating other people. Reputation is relevant, of course, only when people are known and past relationships are remembered. Yet even in View Details
Keywords: by Michael Wheeler
- September 2017
- Teaching Note
Dick's Sporting Goods
By: Jose B. Alvarez and Matthew G. Preble
This is the teaching note to accompany Rajiv Lal, Jose B. Alvarez, and Matthew G. Preble, “Dick’s Sporting Goods,” HBS No. 517-007 (Boston, Massachusetts: Harvard Business School Publishing, 2017). View Details
Keywords: Sporting Goods; Retail; Employees; Growth and Development Strategy; Growth Management; Product Marketing; Demand and Consumers; Consumer Behavior; Product; Service Delivery; Service Operations; Partners and Partnerships; Business Strategy; Competition; Corporate Strategy; Expansion; Internet and the Web; E-commerce; Retail Industry; United States; Pennsylvania
- 17 Mar 2015
- First Look
First Look: March 17
positioned for growth, but the company is struggling to execute efficiently, and senior managers are torn about a key decision: whether to go into e-commerce or not. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
General Manager of E-Commerce role and later GM of North America position, leading thousands of employees and a billion-dollar business. During this time, she also took on new roles in her personal life, marrying her husband Mike and... View Details
Keywords: Consumer Products / Retail
- 31 Jul 2012
- First Look
First Look: July 31
121-year old mission-driven organization for a world of accelerating digital convergence and decreasing magazine sales. Historically a proponent of evolutionary change, he is considering a radical move: creating a senior management position responsible for View Details
Keywords: Carmen Nobel
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
Juno Online Services in an effort to attract more clients, and it is banking on retaining customers by offering benefits such as discounts when using a Wingspanbank credit card at certain e-commerce sites. At first glance Wingspanbank... View Details
Keywords: by Susan Young
- 01 Feb 2000
- News
Financial Services 24/7
Wingspanbank has joined with Lycos Inc. and Juno Online Services in an effort to attract more clients, and it is banking on retaining customers by offering benefits such as discounts when using a Wingspanbank credit card at certain View Details
Keywords: Susan Young
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
for online retailers. Companies should use the data they collect from digital interactions to learn about these new customers: How do the new e-commerce customers compare to the pre-pandemic ones? Are they buying the same products at the... View Details
- 08 Mar 2011
- First Look
First Look: March 8
Moneybookers Limited, one of the top three e-payment solution providers in Europe. However, approximately 70% of Moneybookers revenues were related to transactions from online gaming sites (down from 100% in 2002). Although the thesis was that View Details
Keywords: Sean Silverthorne