data analytics - Publications - Faculty & Research

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Business Economics Online Course | HBS Online

Harvard Business School offers to incoming students. I majored in engineering and minored in economics as an undergraduate, but the content of Business Analytics and Economics for Managers showed me new ways for using the theoretical... View Details

04 Apr 2018
Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details

Keywords: by John Macomber; Construction; Green Technology

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Privacy Policy & Legal Info | HBS Online

your request in our Support Portal . This Privacy Notice (“Notice”) explains the data privacy practices of Harvard Business School Online (“HBS Online”, "we”, “us”, or “our”) in connection with your use of online.hbs.edu or any other... View Details

February 2020 (Revised April 2021)
Case

StockX: The Stock Market of Things

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

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13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details

Keywords: by Kristen Senz

May 2013
Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham

Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details

Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States

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01 Sep 2023
News

Alumni and Faculty Books

to the underlying belief structure. Kusin uses a broad range of analytic tools enhanced and supplemented by 20 years of data collection, polling, and anecdotes from the highest level of access to deconstruct... View Details

20 Oct 2003
Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

Japan's Fujitsu; in 1996 they were two and a half times those of its largest competitors, Japan's Fujitsu and Hewlett-Packard. IBM had, of course, been the dominant enterprise in the data processing industry well before the coming of the... View Details

Keywords: by Alfred D. Chandler Jr.; Consumer Products

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately measures the effectiveness of... View Details

Keywords: by Dina Gerdeman

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

when. With facial recognition and infrared cameras, there can be time series data collected from your temperature and probably what was in the breaths you exhaled, captured over weeks and years, as you enter vestibules and ride... View Details

Keywords: by Dina Gerdeman

02 May 2022
What Do You Think?

Can the Case Method Survive Another Hundred Years?

source of criticism from those preferring research based on large data bases of quantitative information and advanced analytic techniques. "It can be a living hell for some distinguished CEOs returning to... View Details

Keywords: by James Heskett; Education

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big data obtained from Google Analytics and the company’s own sales and customer databases to select the next... View Details

Keywords: Carmen Nobel

04 Nov 2015
What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

included those that “women have greater analytical skills and coordinate activities with much (greater) ease than men while upholding company values and strategy” (Mathews Daniel Kapito); “Having senior female leaders should lead to... View Details

Keywords: by James Heskett

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

initial interviews, however, we kept hearing the same concern: "Thank goodness you folks are doing this. All of us collectively need to take a hard look at the state of business education." Srikant Datar: With that prompting, we expanded our efforts. We collected... View Details

Keywords: by Martha Lagace; Education

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

of an airliner. Hundreds of hours may go into gathering and analyzing data to sort out exactly what happened and what can be learned. Compare this kind of analysis to what takes place in most organizations after a failure. As noted above,... View Details

Keywords: by Amy Edmondson & Mark D. Cannon

08 Aug 2017
First Look

First Look at Research and Ideas, August 8, 2017

the analytical tools Kentucky officials felt they needed to prepare for the Kentucky Derby, their biggest event of the year. What would she do about that? Eisnor had a challenge on her hands in Kentucky. And also in Jakarta. And Los... View Details

Keywords: Sean Silverthorne

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

managers and policymakers whose actions we study.” The consequence of the lack of relevant research is that the business world—and the rest of the world, for that matter—is losing out on some serious brainpower and analytical reason.... View Details

Keywords: by Carmen Nobel; Education

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Sustainable Investing Course | HBS Online

sustainable finance is, its challenges, the path forward, and its key players. Akanksha Davera Sustainable Investing Participant Gain frameworks and analytical tools you can apply to make future financial decisions that serve your... View Details

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

decade, piecing together what he called "the story"—the history of business. He accumulated vast amounts of data on hundreds of companies. In draft after draft, he molded these data into an... View Details

Keywords: by Sean Silverthorne

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

data-driven, fact-based, analytical decision-making. The problem is that data are only available about the past. If you're trying to be innovative, and you have this data-driven mindset, you can't go... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

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