consumer choice - Publications - Faculty & Research

March 2022 (Revised December 2022)
Case

Perch

By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley

In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details

Citation

Educators

Purchase

26 Jun 2007
First Look

First Look: June 26, 2007

also apparent using only portfolio investment responses to within-country corporate tax rate changes in a panel from 1994 to 2005. Investors appear to alter their portfolio choices to circumvent home and host country institutional... View Details

Keywords: Martha Lagace

29 Sep 2015
First Look

September 29, 2015

innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned... View Details

Keywords: Sean Silverthorne

29 Oct 2018
Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

advising on everything from the type of auction to run to where to set reserve prices. “Tech firms have also hired economists to solve challenges relating to the choice of outcome of advertising, such as pay-per-click versus... View Details

Keywords: by Roberta Holland; Technology; Education

Web

6 Discoveries I Made About HBS - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering... View Details

01 Sep 2010
News

Dare to be Different

that as consumers, we are tempted by a far greater number of brand choices that rotate much more frequently. I talk in the book about how, many years ago, I used to date a guy who was a fanatic about HÃ¤agen-Dazs ice cream. Well, back... View Details

Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services

10 Mar 2015
Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

is also the fact that if you go to a CVS or a Home Depot, there is a panoply of products that were once the sole domain of supermarkets. Twenty-five years ago supermarkets had more than 80 percent of the consumables market share; today... View Details

Keywords: by Sean Silverthorne; Retail

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

music that consumers encounter? Those questions were debated at the "Digital Music: Recreating the Industry" panel on March 30 the at the Digital Initiative Summit at Harvard Business School. "It's interesting to think about the source of... View Details

Keywords: Re: Felix Oberholzer-Gee; Music

02 Mar 2011
Research & Ideas

Managing the Open Source vs. Proprietary Decision

same choices in terms of open source and proprietary software. There is no simple ranking of open source and proprietary software, either in terms of the full costs of adoption or the quality of the software. The basic reason is that open... View Details

Keywords: by Josh Lerner & Mark Schankerman; Technology

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession Published: March 3, 2008 In a recession, View Details

Keywords: by Sean Silverthorne

14 Dec 2020
Research & Ideas

What Does December's Drug-Approval Dash Mean for COVID-19 Vaccines?

But consumers can make that choice more thoughtfully understanding the risk and benefit. Number two, keep in mind that other drugs approved around this time likely got less mindshare from the FDA—the cancer... View Details

Keywords: by Danielle Kost; Pharmaceutical; Health

01 Dec 2007
News

Hi-Ho, Hi-Ho

79.5% Northeast 41.3% Boston: 10.1% New York City: 31.2% Mid-Atlantic 6.2% South 3.2% Midwest 8.0% Southwest 4.9% West 15.3% Bay Area: 9.8% Other 0.6% International Total 18.4% Asia/South Pacific 6.0% Europe 8.4% Latin America 1.0% Canada 2.3% Other 0.7% INDUSTRY View Details

Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

rapid growth of “ghost kitchens” and how restaurateurs are developing asset light models providing consumers with increasing choices among brick-and-mortar restaurants and delivered meals. Growth and Scale.... View Details

15 May 2020
Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

willing to bear to reopen the economy. No one can predict with any certainty how shopping patterns and consumer tastes will change. No one can be sure when people will feel safe enough to travel so that the hotels, airlines, restaurants,... View Details

Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence

29 Aug 2018
Blog Post

From the Classroom to the Workplace: How I Applied Learnings to my Internship

different business units are still achieved. Now sitting and looking forward to my second year at HBS, I realize that my internship was not only applicable for putting the concepts I learned about into practice, but also for helping me decide what I want to study in my... View Details

Keywords: Consumer Products / Retail

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

because he had a much clearer idea about what would and would not work after his initial experience. During that first year, for instance, he found that Spanish customers felt more comfortable ordering takeout pizza once they had consumed... View Details

Keywords: by Walter Kuemmerle

24 Jan 2012
First Look

First Look: Jan. 24

PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details

Keywords: Sean Silverthorne

17 Apr 2017
HBS Case

This Turkish Debt Collector Is Customer-friendly

of both their consumers and regulators. “Usually, with debt collection, the object is to dial for dollars—collect as much as you can in the first phone call, and then outsource the work to the legal system,” says Campbell, whose research... View Details

Keywords: by Michael Blanding; Financial Services

12 Apr 2018
Op-Ed

Op-Ed: The Trouble with Tariffs

active ingredients for anti-nausea drugs, even the drug inside an EpiPen. There were also more mundane items like milking machine parts and telescopic gunsights for rifles. The careful selection avoided high-profile items like smartphones or shoes, which would have hit... View Details

Keywords: by Willy C. Shih; Manufacturing; Auto; Steel; Air Transportation; Technology; Telecommunications

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

strategic choices for retailers. With respect to pricing, an important decision is whether to offer a “self-matching policy,” which allows a multichannel retailer to offer the lowest of its online and store prices to consumers. In... View Details

Publications