Publications

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August 2018 (Revised October 2020)
Case

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery

Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details

Program

Leading and Building a Culture of Innovation

practice to encourage behaviors that drive creative thinking and a new level of collaborative learning across your team and organization Create a culture that promotes both incremental and breakthrough View Details

November 2017 (Revised October 2018)
Case

Brandless: Disrupting Consumer Packaged Goods

By: Jill Avery

Brandless, an online direct-to-consumer seller of upscale private-label consumer packaged goods, offered consumers a limited assortment of values-conscious products delivered directly to their homes with the simplicity of one fixed $3 price point that promised an... View Details

08 Dec 2015
First Look

December 8, 2015

that may arise. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50144 2015 The Cambridge Handbook of Consumer Psychology The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision... View Details

Keywords: Sean Silverthorne

26 Jul 2011
First Look

First Look: July 26

PublicationsPolicy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes Authors:Katherine L. Milkman, Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay, and Max H. Bazerman Publication:Organizational Behavior and... View Details

Keywords: Sean Silverthorne

October 2003 (Revised April 2005)
Case

Innovation Corrupted: The Rise and Fall of Enron

By: Malcolm S. Salter

Presents an historical overview of Enron's rise and fall and summarizes what is currently known about (1) the evolution of Enron's business model, (2) the organizational processes Enron officials relied on to drive and monitor the business, (3) emergent behavior... View Details

Keywords: Business Model; Behavior; Governing and Advisory Boards; Success; Transformation; Failure; Business Processes; Energy Industry; United States

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25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

fashion crowd in 2019. Today, its revenues exceed $24 billion, making it the world’s biggest fashion retailer. It offers a rapidly changing assortment of affordable clothing, shoes, accessories, and beauty products for young women and,... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

2008
Other Unpublished Work

From Public Purpose to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

By: Marion Fourcade and Rakesh Khurana

As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details

Keywords: Economics; Business Education; Finance; Governing Rules, Regulations, and Reforms; Business History; Chicago

06 May 2024
Research & Ideas

The Critical Minutes After a Virtual Meeting That Can Build Up or Tear Down Teams

they carefully manage the relationship. About four months into the study, the researchers observed a much different reaction to a similar change in code ownership by the other team they were observing, which they named Team Prism. Again,... View Details

Keywords: by Michael Blanding

February 1999 (Revised November 1999)
Case

HealthPartners

By: Richard M.J. Bohmer and Nancy Dean Beaulieu

Presents the efforts by HealthPartners to create competition among health care providers in Minnesota on the basis of both quality and price. Also provides some insight into the strategies for changing physician behavior. View Details

Keywords: Health Care and Treatment; Service Delivery; Behavior; Competition; Health Industry; Minnesota

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23 Sep 2014
First Look

First Look: September 23

Publications September 2014 Research in Organizational Behavior The Governance of Social Enterprises: Mission Drift and Accountability Challenges in Hybrid Organizations By: Ebrahim, Alnoor, Julie Battilana, and Johanna Mair Abstract—We... View Details

Keywords: Sean Silverthorne

Global Capitalism at Risk: What Are You Doing About It?

Market capitalism, a system that has proven to be a remarkable engine of wealth creation, is poised for a breakdown. That sounds dire, and it is. Increasing income inequality, migration, weaknesses in the global financial system, environmental degradation, and... View Details

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

within stores. Align incentives within your organization and in the supply chain. Use technology judiciously and pay attention to emerging new technologies, whose value might still not be apparent. Explain the changes you are making to... View Details

Keywords: by Martha Lagace; Retail; Auto

Web

Initiatives & Projects - Faculty & Research

difference in the world. Behavioral Finance and Financial Stability The Behavioral Finance and Financial Stability Project supports research collaborations across Harvard University to understand, predict,... View Details

Web

Marketing - Faculty & Research

experiment. Featured Case Hometown Foods: Changing Price Amid Inflation Case By: Julian De Freitas, Jeremy Yang, and Das Narayandas During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based... View Details

June 2011
Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson

Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details

Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio

December 2019 (Revised March 2020)
Case

Impossible Foods

By: Jose B. Alvarez and Natalie Kindred

Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details