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    Daniel Servitje Montull

    Keywords: Food Production

      Alberto Baillères

      Keywords: Diversified
      • Video

      Dr. Laura Catena

      Dr. Laura Catena, Managing Director of Bodega Catena Zapata, explains the importance of reputation in the wine industry and outlines marketing strategies that have helped her winery surpass the competition. View Details
      • 18 Nov 2019
      • Video

      Adi Godrej

      Adi Godrej, Chair of the India-based consumer products Godrej Group, describes the difficulties... View Details

        Victor Gbolade Osibodu

        Keywords: Diversified

          Eliodoro Matte Larraín

          Keywords: Pulp and Paper

            Eva Muraya

            Keywords: Advertising and Marketing
            • March 2009 (Revised March 2014)
            • Teaching Note

            Roppongi Hills: City Within a City

            By: Andrei Hagiu
            Teaching Note for [707431]. View Details
            Keywords: Competition; Performance; Brands and Branding; Buildings and Facilities; Real Estate Industry; Tokyo
            Related
            • 30 Apr 2001
            • Research & Ideas

            Big Companies, Big Opportunities—Big Questions

            reach that level of trading volume. Building A Consumer-products Empire But the negatives haven't scared off consumer products giant Procter & Gamble. Since 1987, the company's Latin American sales have grown by 4.5 times to $2.8... View Details
            Keywords: by Julie Jette

              Ranjan Kapur

              Keywords: Advertising
              • Profile

              Jeremy Andrus

              now is managing growth and our increasing organizational complexity. Last year was very active: we opened an office in Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to View Details
              Keywords: Entrepreneurship; Consumer Products; Entertainment / Media
              • Profile

              Omowale Casselle

              expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and... View Details
              Keywords: Technology; Consumer Products

                Bary Roberts

                Keywords: Ecotourism

                  Felipe Antonio Custer

                  Keywords: Food and Chemicals

                    Tomás Hudson

                    Keywords: Chemicals

                      Dionisio Garza Medina

                      Keywords: Diversified

                        Rafael Guilisasti

                        Keywords: Wine

                          Rahul Bajaj

                          Keywords: Diversified

                            Federico Braun

                            Keywords: Supermarkets
                            • 29 Oct 2007
                            • HBS Case

                            Marketing Maria: Managing the Athlete Endorsement

                            approach decisions regarding endorsements. Similarly, because star athletes and other celebrities are "brands" that have certain meanings for consumers, companies can spend millions of dollars to align themselves with those celebrities. They hope those... View Details
                            Keywords: by Sarah Jane Gilbert; Sports