Publications

February 6, 2024
Article

Find the AI Approach That Fits the Problem You’re Trying to Solve

By: George Westerman, Sam Ransbotham and Chiara Farronato

AI moves quickly, but organizations change much more slowly. What works in a lab may be wrong for your company right now. If you know the right questions to ask, you can make better decisions, regardless of how fast technology changes. You can work with your technical... View Details

Keywords: Technology Adoption; AI and Machine Learning; Organizational Change and Adaptation; Technological Innovation; Analytics and Data Science

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October 2021 (Revised November 2021)
Case

Bodega Aurrera: eCommerce at the Base of the Pyramid

By: Michael Chu, Álvaro Rodríguez Arregui, Carla Larangeira and Jenyfeer Martinez Buitrago

Bodega Aurrera, serving the base of the pyramid and Walmart’s main Mexican format, is considering launching a full eCommerce channel as Covid-19 has erupted in the country. In 2019, Bodega Aurrera accounted for 45% of revenues and 2,748 of Walmex’s 3,416 stores. Having... View Details

Keywords: Ecommerce; Bottom Of The Pyramid; Digitalization; Omnichannel; Walmart; Business Model; Internet and the Web; Marketing Channels; Technology Adoption; E-commerce; Retail Industry; Latin America; Mexico

14 Nov 2007
First Look

First Look: November 14, 2007

administrative background for the other two cases. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed very important to the... View Details

Keywords: Martha Lagace

Summer 2021
Article

The Cost and Evolution of Quality at Cipla Ltd, 1935–2016

By: Muhammad H. Zaman and Tarun Khanna

This article examines the evolution of Indian pharmaceutical manufacturer Cipla towards producing drugs that met the quality standards of European and U.S. regulators. It employs new research in Cipla’s corporate archives, the Creating Emerging Markets database, and... View Details

Keywords: Cipla; Pharmaceuticals; Drug Quality; Generics; Quality; Standards; Information Technology; Cost; Organizational Culture; Business History; Pharmaceutical Industry; India

27 Nov 2023
Research & Ideas

Voting Democrat or Republican? The Critical Childhood Influence That's Tough to Shake

political beliefs. The strategy was to measure the “extent to which a voter whose family moves to a new neighborhood during their childhood adopts a political behavior similar to their permanent-resident peers in that neighborhood,” the... View Details

Keywords: by Ben Rand

Web

Curriculum - Case Method Project

hinges on a decision of whether to adopt an “Australian Ballot,” or secret ballot, in California in 1891. Coverage: 1830s – 1891; machine politics; Tammany Hall; political corruption; history of voting; transformation of American... View Details

Forthcoming
Article

Achieving Epilepsy Care for All: Ecosystem-Based Transformation

By: Susanna Gallani, Bernice Martin Lee and Lidia M. V. R. Moura

Epilepsy exemplifies many of the systemic challenges of modern health care— fragmented care delivery, inequitable access, financial strain, and so on. The current “system of systems” (SoS) structure of U.S. health care fosters siloed operations among its member systems... View Details

Keywords: Healthcare Delivery; Epilepsy; Seizures; Health Care and Treatment; Health Disorders; Equality and Inequality; Framework; Service Delivery

19 Feb 2008
Research & Ideas

Radical Design, Radical Results

addresses this shortfall as part of a larger research agenda investigating how companies manage to succeed in this particular arena. Verganti coauthored the article with Claudio Dell'Era, his colleague at Italy's Politecnico di Milano. "Researchers have been... View Details

Keywords: by Julia Hanna; Consumer Products

March 2018 (Revised June 2018)
Case

Knowledge Sharing at REMA 1000 (A)

By: Tatiana Sandino and Olivia Hull

A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and communication. Almost 90% of the workforce is engaged with the... View Details

Keywords: Social Network; Enterprise Social Media; Facebook; Workplace; Social and Collaborative Networks; Communication Technology; Performance Improvement; Organizational Culture; Knowledge Sharing; Social Media; Retail Industry; Norway

February 1991
Case

Burlington Northern: The ARES Decision (A)

By: Julie H. Hertenstein and Robert S. Kaplan

Burlington Northern's decision whether to invest in ARES, an automated train control system, is a ($350 million) strategic investment in information technology. Although set in a service industry (railroad) the issues around this decision arise in many organizations... View Details

Keywords: Investment; Rail Transportation; Information Technology; Competitive Strategy; Performance Evaluation; Performance Effectiveness; Cost vs Benefits; Technology Adoption; Technological Innovation; Customers; Quality; Rail Industry

May 2001 (Revised January 2003)
Case

Calpine Corporation: The Evolution from Project to Corporate Finance

By: Benjamin C. Esty and Michael Kane

In early 1999, Calpine Corp.'s CEO Pete Cartwright adopted an aggressive growth strategy with the goal of increasing the company's aggregate generating capacity from approximately 3,000 to 15,000 megawatts (MW) by 2004. He believed there was a fleeting opportunity to... View Details

Keywords: Information Technology; Cost of Capital; Project Finance; Adaptation; Profit; Financial Strategy; Corporate Finance; Energy Industry; United States

2011
Working Paper

Historical Trajectories and Corporate Competences in Wind Energy

By: Geoffrey Jones and Loubna Bouamane

This working paper surveys the business history of the global wind energy turbine industry between the late nineteenth century and the present day. It examines the long-term prominence of firms headquartered in Denmark, the more fluctuating role of U.S.-based firms,... View Details

Keywords: Business History; Renewable Energy; Competitive Advantage; Technology Adoption; Policy; Business and Government Relations; Energy Industry; United States; Denmark

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October 1996 (Revised December 1996)
Case

United Electric Controls

By: H. Kent Bowen, Jody H. Gittell and Sylvie Ryckebusch

United Electric Controls (UE) was a small, traditional family-owned manufacturing company when Dave Reis, the youngest member of the Reis family, took over the business. This case describes Reis's efforts to change UE's traditional work practices in order to make the... View Details

Keywords: Change Management; Family Business; Production; Business Strategy; Human Resources; Organizational Change and Adaptation; Decisions; Growth and Development Strategy; Information Technology; Electronics Industry; Manufacturing Industry; United States

19 Apr 2011
First Look

First Look: April 19

technology adoption, particularly as businesses grow more dependent on new technologies for their operational and competitive performance. Download the paper: http://www.hbs.edu/research/pdf/10-104.pdf... View Details

Keywords: Sean Silverthorne

23 Jul 2007
Research & Ideas

HBS Cases: How Wikipedia Works (or Doesn’t)

concept of "Enterprise 2.0"—a term coined by McAfee on the general idea of how Web 2.0 technologies can be used in business—popped up on Wikipedia, McAfee beamed. "I was bizarrely proud when my work rose to the level of inclusion in... View Details

Keywords: by Sean Silverthorne; Publishing

May 2019 (Revised May 2020)
Case

fidentiaX: The Tradable Insurance Marketplace on Blockchain

By: Alexander Braun, Lauren H. Cohen and Jiahua Xu

Three years ago, Alvin Ang and his partner founded fidentiaX in Singapore, with the ambition to create the world’s first marketplace for tradable insurance policies on blockchain. With a 26-page white paper, the start-up closed a successful fundraising round through an... View Details

Keywords: Blockchain; Insurance; Corporate Entrepreneurship; Technology Adoption; Business Strategy; Technology Industry; Technology Industry; Singapore

May 2002 (Revised October 2002)
Case

Telewest Communications plc

By: Lynda M. Applegate and Laure Mougeot Stroock

Created in 1992, Telewest has become the second largest broadband communication provider in the United Kingdom, offering telephone, cable television, and cable Internet services, as well as television and online content to the U.K. entertainment market. The first to... View Details

Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Competition; Competitive Strategy; Expansion; Telecommunications Industry; Europe; United Kingdom

January 2025
Case

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg, Elie Ofek and Orna Dan

Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details

Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Technology Industry; Technology Industry; United States; New York (state, US)

Article

National Trends in the Safety Performance of Electronic Health Record Systems From 2009 to 2018

By: David Classen, A Jay Holmgren, Zoe Co, Lisa Newmark, Diane Seger, Melissa Danforth and David Bates

Importance Despite the broad adoption of electronic health record (EHR) systems across the continuum of care, safety problems persist. Objective To measure the safety performance of operational EHRs in hospitals across the country during a 10-year period. Design,... View Details

Keywords: Electronic Health Record Systems; Health Care and Treatment; Information Technology; Performance; Safety; Measurement and Metrics; United States