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Show Results For
- All HBS Web
(960)
- People (2)
- News (242)
- Research (583)
- Multimedia (5)
- Faculty Publications (197)
- 03 Mar 2015
- First Look
First Look: March 3
on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
- 26 Aug 2008
- First Look
First Look: August 26, 2008
this decision holds that incumbent broadcasters opposed expansion (to avoid increased competition) and succeeded in capturing the FRC. Although successful broadcaster opposition may be taken as confirming evidence for this interpretation,... View Details
Keywords: Sean Silverthorne
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
resulted in a new diagnosis. Approximately 30 percent of those diagnoses were for "high priority" conditions, as defined by professional standards. Q: How likely are physicians to prescribe a name brand that the patient... View Details
Keywords: by Manda Salls
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details
- 01 Dec 2020
- News
Advance Racial Equity in the Office
Rice (MBA 1992), CEO and founder of Management Leadership for Tomorrow (MLT). Unlike the in-your-face brand of first-degree racism, that of the third degree occurs when organizations and institutions fail to weed out the practices that... View Details
- 01 Oct 1999
- News
Eight Among Many: W. Mitt Romney
right set of experiences." One such item on Romney's résumé was his successful turnaround of the Boston-based consulting firm Bain & Company. Romney joined Bain in 1977, then left in 1984 to become CEO of its venture capital spin-off,... View Details
Keywords: Garry Emmons
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
unconventional not to share. As for persuasion, the final step of successful virality, marketers (with the notable exception of Blendtec) face the tough challenge of entertaining viewers without losing a connection to the brand. Showcase... View Details
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
program on The Business of Entertainment, Media, and Sports. “I flew to Atlanta to sit down with Dwayne when he was on location to shoot the movie Fast 8,” Elberse said. “We talked for several hours about his path to success in wresting,... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
success factors for managing business experiments at the “incubation moment,” which appear to improve the prospects of success. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52307 forthcoming Strategy Science... View Details
Keywords: Sean Silverthorne
- 15 Dec 2011
- News
An HBS gift guide
accessible travel easy to find and up to date for people with all kinds of physical challenges.” Help Brehm spread the word Previous Next Supporting African vineyards Selena (MBA 2003) and Khary Cuffe (MBA 2006) Founders, Heritage Link View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
areas, whereas midscale stores enter less populated, lower-income areas. We find positive causal brand effects for specific upscale and midscale stores, above and beyond market effects, but find negative causal View Details
Keywords: Sean Silverthorne
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
managers to "'personally' drive innovation and competitive advantage." Gerald Nanninga placed the blame on "infestation" (parasites that successful organizations attract) and "cannibalization" (fear of... View Details
Keywords: by Jim Heskett
- 01 Feb 2008
- What Do You Think?
How Sustainable Is Sustainability in a For-Profit Organization?
of any organization." Carol Holding associated brand value with sustainability: "As brand value will soon be included in a company's valuation ... we can more than ever monetize sustainable... View Details
Keywords: by Jim Heskett
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details
- 30 Sep 2021
- Blog Post
Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)
consumer-related paths in her RC year and connected with Career Coaches to discuss consulting, retail, and consumer goods. Top of mind was finding a summer internship in which she could contribute to the company’s success and grow as a... View Details
Keywords: Retail
- 10 Aug 2020
- Blog Post
HBS Summer Fellows Focus on Racial Equity and Justice
summer and going forward. WHAT ARE YOU WORKING ON THIS SUMMER? Allie O'Shea (MBA 2021), Hack.Diversity: Hack.Diversity is focused on improving Black and Latinx representation in Boston's innovation economy. This summer, I am working on Hack.Diversity’s View Details
- 01 Jun 2017
- News
In My Humble Opinion: Jen Wong (MBA 2004)
all the elements that are necessary to be successful in the digital media world.” Back to her roots: “The early part of my career was doing quantitative work, but I had always had a personal passion for media and creative businesses. I... View Details
Keywords: April White
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
Chicago, after completing a successful capital campaign, the MCA built a new home for its collection. Given that it is located in the center of a city known for its affinity for architecture, it is not surprising that the MCA's 1996... View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
impact our service and quality. How do we grow without diluting our main value proposition?” The Answers: What do you want to be when you grow up? A successful regional player in the New Jersey marketplace or a View Details
- 25 Oct 2016
- First Look
October 25, 2016
can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. The exposition is filled with vivid examples from a wide array of domains (video... View Details
Keywords: Sean Silverthorne