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- All HBS Web
(1,441)
- People (1)
- News (396)
- Research (831)
- Events (5)
- Multimedia (1)
- Faculty Publications (583)
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation... View Details
- May 1997 (Revised October 2007)
- Case
Teradyne: The Aurora Project
By: Joseph L. Bower
Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. This case deals with the problems facing the head of... View Details
Keywords: Business Divisions; Business Startups; Customer Satisfaction; Product Launch; Product Development; Corporate Strategy; Semiconductor Industry
Bower, Joseph L. "Teradyne: The Aurora Project." Harvard Business School Case 397-114, May 1997. (Revised October 2007.)
- April 2018
- Teaching Note
Formlabs: Selling a New 3D Printer
By: Frank Cespedes
Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
- October 2010
- Case
Narragansett Brewing Company
By: Tom Nicholas, Lindsey Marshall and Charles Anthony Miller
Mark Hellendrung, CEO of Narragansett Brewing Company, is deciding whether to partner with a local television station for the upcoming NHL Winter Classic outdoor hockey game between New England's own Boston Bruins and the Philadelphia Flyers at Fenway Park. He had... View Details
Keywords: Corporate Entrepreneurship; Business Startups; Business Strategy; Sports; Financial Strategy; Marketing Strategy; Investment; United States
Nicholas, Tom, Lindsey Marshall, and Charles Anthony Miller. "Narragansett Brewing Company." Harvard Business School Case 811-028, October 2010.
- Profile
Bobby Tuohy
I was serving abroad I noticed that the way things really got done was through commerce, the market – that’s what builds security and stability.” “Harvard has the joint program plus a ton of supportive people,” Bobby says. “Even before I... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and... View Details
- 12 Aug 2019
- Research & Ideas
How Scale Changes a Manager's Responsibilities
to answer a few questions about your reading preferences? We know you’re busy, so we'll be brief. Take our survey Establish a high-level product roadmap that extends no more than 12-18 months; you have no idea how your products or the View Details
Keywords: by Julia Austin
- Web
Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School
Competition provides a unique opportunity for students to put entrepreneurship principles into practice with an integrative learning experience. Students may participate in either the Business Track (for ventures whose economic returns drive substantial View Details
- Web
Winners & Runners-Up | New Venture Competition
Claire Zeng Business Track Runner-Up DoriVac (DNA Origami Vaccine) is a biotech startup for improving cancer treatment using a novel DNA nanoparticle platform. We develop treatments that teach patients' immune systems to recognize and... View Details
- 05 Dec 2018
- Research & Ideas
Why Managers Should Reveal Their Failures
example, you don’t need to talk as freely about your failures—not because it’s harmful—but because people don’t tend to feel envious of you in the first place.” In another experiment, the researchers studied a different environment: a competition in which entrepreneurs... View Details
Keywords: by Dina Gerdeman
- June 2005 (Revised January 2008)
- Case
Good Technology: Empowering Mobility Around the Globe (A)
By: Geoffrey G. Jones and Adam Minnick
Describes the global growth of Good Technology, a Silicon Valley start-up in wireless handheld computing software and service. Reviews the evaluation of wireless standards, the emergence of the world wireless market for voice and data, and the growth of the major firms... View Details
Keywords: Business Startups; Entrepreneurship; Globalized Firms and Management; Partners and Partnerships; Expansion; Wireless Technology; Communications Industry; Technology Industry; California
Jones, Geoffrey G., and Adam Minnick. "Good Technology: Empowering Mobility Around the Globe (A)." Harvard Business School Case 805-139, June 2005. (Revised January 2008.)
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
predictions. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54314 January–February 2019 Harvard Business Review Cracking Frontier Markets By: Christensen, Clayton M., Efosa Ojomo, and Karen Dillon Abstract— With... View Details
Keywords: Dina Gerdeman
- 01 Feb 2022
- Book
Innovation Isn’t Just for Startups: How Big Companies Can Succeed
What if more managers at big corporations channeled some of the same magic that helped Tesla CEO Elon Musk and Amazon founder Jeff Bezos lead their startups to great success? Large companies are actually fertile ground for innovation;... View Details
Keywords: by Lane Lambert
- January 2000 (Revised March 2004)
- Case
Officenet (A): Making Entrepreneurship Work in Argentina
Describes the creation and financing of Officenet, an office supply distributor in Argentina. The company serves the business-to-business market through a catalog (combined with phone orders) and also through an Internet-based catalog. Officenet is a pioneer in both... View Details
Keywords: Internet and the Web; Entrepreneurship; Business Startups; Growth and Development Strategy; Consumer Products Industry; Distribution Industry; Argentina
Kuemmerle, Walter, and William J. Coughlin Jr. "Officenet (A): Making Entrepreneurship Work in Argentina." Harvard Business School Case 800-238, January 2000. (Revised March 2004.)
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
complicated history still dominate public consciousness. Memories of failed peace talks tend to loom larger than Israel’s image as a startup nation. Thousands of Instagram posts from Tel Aviv’s gay pride festivities or the buzz from... View Details
- 24 Dec 2013
- First Look
First Look: December 24
entry into a new market for Plámo, a company that created startup companies in Europe and emerging markets based upon existing successful business models. She had only been... View Details
Keywords: Carmen Nobel
- 01 Nov 2016
- First Look
First Look - November 1, 2016
Runway, Sentient Jet), and there is a more explicit focus on sustainability (e.g., Stella McCartney). Luxury brands need to consider the increasing global connectedness, particularly the importance of the Chinese market for luxury... View Details
Keywords: Sean Silverthorne
- 14 Jul 2023
- Blog Post
Harvard Business School Announces Its 2023-2024 Blavatnik Fellows
authored multiple high-impact publications and is the inventor of several patents leveraging the use of biomaterials for drug delivery and diagnosis. During her fellowship, Núria will serve as a founding scientific member to translate into the View Details
- 14 Aug 2012
- First Look
First Look: August 14
the more complex the legislation, the more difficulty the market has in assessing the impact of these bills. Consistent with the legislator incentive mechanism, the more concentrated the legislator's interest in the industry, the more... View Details
Keywords: Sean Silverthorne
- Web
Advisory Board - Entrepreneurship
Engineering. Michael Cline (MBA 1985), Accretive Technology Partners J. Michael Cline is the founding Partner of Accretive Technology Partners, LLC, a private equity firm focused on building market leaders in the business process... View Details