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  • June 2007 (Revised March 2010)
  • Supplement

Maria Sharapova: Marketing a Champion (B)

By: Anita Elberse and Margarita Golod
Keywords: Sports; Marketing; Sports Industry
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Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (B)." Harvard Business School Supplement 507-066, June 2007. (Revised March 2010.)
  • 01 Oct 2001
  • News

Harvard's MBA/AD

the Crimson, Scalise wrote in his HBS application that some day he wanted to be the athletic director of a major sports program, according to the Boston Globe (July 17, 2001). "My dream has come true," said Scalise, who noted that... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 1996
  • News

Victory Lap: Frazier, Olympics COO, Reviews the Games

computer snafus, 98 percent of the technology worked well, a good record considering how huge an installation of software and hardware there was. What about complaints that the Games were too commercial? I have to grit my teeth a bit when that charge is leveled. Every... View Details
  • 18 Sep 2019
  • News

Level Up

There was a very specific moment when the crisis underway in the sports industry became clear to Angela Ruggiero (MBA 2014). It was August 4, 2015, when Disney CEO Bob Iger announced in the company’s quarterly earnings call that its... View Details
Keywords: Paul Flannery and Dan Morrell; illustrations by Matt Chinworth
  • October 2005 (Revised January 2006)
  • Supplement

Augusta National Golf Club Controversy, The (B)

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
Keywords: Sports; Diversity; Sports Industry
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Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "Augusta National Golf Club Controversy, The (B)." Harvard Business School Supplement 306-048, October 2005. (Revised January 2006.)
  • June 2005 (Revised October 2005)
  • Supplement

Coach Roy Williams: What Next? (B)

By: Thomas J. DeLong, Christopher Chang and Scott Schweitzer
Supplements the (A) case. View Details
Keywords: Sports; Sports Industry
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DeLong, Thomas J., Christopher Chang, and Scott Schweitzer. "Coach Roy Williams: What Next? (B)." Harvard Business School Supplement 405-093, June 2005. (Revised October 2005.)
  • 07 Feb 2017
  • News

Checking in with One Championship

“successful” on paper but not in his heart. After realizing his real passion was for martial arts, Sityodtong launched Evolve MMA, a mixed martial arts gym with three branches in Singapore. Out of that enterprise came One Championship, a View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Sep 2010
  • News

Head Games

head — incurred from Pop Warner through the NFL — have rocked the sport. (One telling statistic: NFL veterans can expect much shorter lives than the male population at large.) Many other contact sports — boxing, ice hockey, soccer,... View Details
Keywords: Garry Emmons; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Sep 2008
  • News

Looking to the Majors

PAULSON: Sports is a tough business for ROI, but the returns to the community can be ample. Merritt Paulson (MBA ’00), owner of the minor league Portland Beavers Triple-A baseball team and the United Soccer League’s Portland Timbers, is... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management, Scientific, and Technical Consulting Services; Professional Services
  • June 2008 (Revised February 2011)
  • Teaching Note

Maria Sharapova: Marketing a Champion (A) & (B)

By: Anita Elberse
Teaching Note for [507065] and [507066]. View Details
Keywords: Brands and Branding; Sports; Sports Industry
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Elberse, Anita. "Maria Sharapova: Marketing a Champion (A) & (B)." Harvard Business School Teaching Note 508-087, June 2008. (Revised February 2011.)
  • January 2002 (Revised November 2002)
  • Case

Baseball Industry Update, 2002

By: Jan W. Rivkin and Elizabeth Johnson
Supplements The Baseball Strike. View Details
Keywords: Sports; Conflict and Resolution; Sports Industry
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Rivkin, Jan W., and Elizabeth Johnson. "Baseball Industry Update, 2002." Harvard Business School Case 702-443, January 2002. (Revised November 2002.)
  • 11 Dec 2017
  • News

Leadership Lessons from the Basketball Court

Chrissie Gorman (MBA 2012) created PowerForward with Duke basketball legend Coach K. to bring leadership and team-development lessons from sports to the business world. In this video, she explains the ground rules of team play and lessons... View Details
  • 01 Jun 2024
  • News

Research Brief: Ahead of the Game

sample of graduates from 1970 to 2021, Gompers and four coauthors found that those who had participated in varsity intercollegiate sports differed from their peers in several specific ways: They were more likely to pursue careers in... View Details
Keywords: Jen McFarland Flint; illustration by Antonio Pinna
  • August 2015 (Revised May 2017)
  • Case

TSG Hoffenheim: Football in the Age of Analytics

By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman
In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details
Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry
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Zhu, Feng, Karim R. Lakhani, Sascha L. Schmidt, and Kerry Herman. "TSG Hoffenheim: Football in the Age of Analytics." Harvard Business School Case 616-010, August 2015. (Revised May 2017.)
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details
Keywords: Re: Multiple Faculty; Sports
  • 01 Feb 1998
  • News

A Player's View: Gord Kluzak (MBA '98)

"Unfortunately," he says, "hockey is the one sport that aggravates my old injury. Fans hear about big contracts but they should remember that careers like mine can be cut short in an instant. These days," he smiles, "the only... View Details
Keywords: James E. Aisner
  • 02 Mar 2017
  • News

Such Great Heights

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Tom Vogl (MBA 1998) was named CEO of the Mountaineers, an 11,000-member outdoor community in the Pacific Northwest, in February 2016. A lifelong climber, the job gave Vogl a new perspective on how the... View Details
Keywords: mountain; climbing; adventure
  • February 2018
  • Case

Earlham College Basketball: Turnaround Strategy

By: Juan Alcacer and Anne Marie Knott
Earlham College in Richmond, Indiana, is in the heart of basketball country. Yet its record for the 2013/2014 basketball season was a dismal 5–20. The school recruited Jason Polykoff from the University of Pennsylvania’s coaching staff to reinvent the program. By... View Details
Keywords: Transformation; Problems and Challenges; Strategy; Sports; Sports Industry; Indiana
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Alcacer, Juan, and Anne Marie Knott. "Earlham College Basketball: Turnaround Strategy." Harvard Business School Case 718-497, February 2018.
  • January 2006
  • Teaching Note

The Augusta National Golf Club Controversy (TN) (A), (B) and (C)

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
Keywords: Sports; Diversity; Sports Industry
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Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "The Augusta National Golf Club Controversy (TN) (A), (B) and (C)." Harvard Business School Teaching Note 306-060, January 2006.
  • 04 Sep 2019
  • News

Advanced Statistics Are the New Foam Fingers

The Quantified Athlete “Athletes will always look to improve their performance and stay injury-free with technology. But the sports media industry is also starting to explore how to incorporate athlete data into their broadcasts. And as... View Details
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