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Show Results For
- All HBS Web
(912)
- News (134)
- Research (672)
- Events (5)
- Multimedia (8)
- Faculty Publications (449)
- 01 Jun 2004
- News
Strengthening Ties with Executive Education Graduates
to better understand the needs of this large and important segment of the HBS community. I want to use the balance of this letter to update you on the committee’s impressive progress. I’ll go into similar detail about the other committees... View Details
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
measures of constraints. These findings imply a high degree of market segmentation and suggest that frictions within specialized financial institutions prevent capital from flowing into the market at shorter horizons. Publisher's link:... View Details
Keywords: Dina Gerdeman
- 09 Jul 2019
- Blog Post
Solving the Complexities of the Biotechnology Industry
Biotechnology is a complex industry which combines applied science & engineering and applied business practices with life science. It is the most multi-faceted industry segment there is because it is ultimately focused on the most... View Details
- 01 Sep 2008
- News
Knowledge Integration Rules at Yale
segment called Orientation to Management, a general introduction to concepts, tools, and problem-framing methodologies. In addition, students work on developing interpersonal skills needed to be an effective leader. The next twelve weeks,... View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the extent of control to exert over the different segments of their production processes. We describe a... View Details
Keywords: Sean Silverthorne
- 03 Oct 2023
- Blog Post
Hire an MBA: The Benefits and Misconceptions for Startups
they can add. Sample projects might include: Competitive/Pricing Analysis Market Analysis & Segmentation Business Partner Evaluations Due diligence & ROI analysis New Business Development It is not uncommon for second years who... View Details
- June 2005
- Background Note
Overview of the Japanese Apparel Market
By: Rajiv Lal and Arar Han
Provides an overview of the Japanese apparel market, which was a 13.1 trillion yen industry in 2003, reflecting 5.5% year-over-year shrinkage since 1997, when retailers logged 17.5 trillion yen in sales. Compared to their global counterparts, Japanese apparel shoppers... View Details
Keywords: Trends; Financial Crisis; Trade; Emerging Markets; Sales; Luxury; Competition; Segmentation; Apparel and Accessories Industry; Fashion Industry; Asia; China; Japan; Korean Peninsula
Lal, Rajiv, and Arar Han. "Overview of the Japanese Apparel Market." Harvard Business School Background Note 505-068, June 2005.
- February 2024 (Revised February 2024)
- Teaching Note
Travelogo: Understanding Customer Journeys
By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details
- 24 Jun 2015
- HBS Case
Upgrading School with a Startup Mentality
areas of our lives, we expect and demand incredible personalization," Kim said. "But right now, there's more personalization in the music you listen to through applications like Pandora and Spotify than the average school system provides for its students.... View Details
- 08 Aug 2006
- First Look
First Look: August 8, 2006
microfinance and product design to open a new market segment based on the needs of low-income customers. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805064 PublicationsUK Competitiveness: Old... View Details
Keywords: Sean Silverthorne
- 29 Aug 2016
- Blog Post
First Year at HBS: A Foundation for Business
could also examine this change through the lens of marketing. What customer segment most values breakfast all day? Are they willing to pay a premium for this breakfast food? Or maybe this is a strategic question - is this in response to... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
public forums to what they read. So your strategy to engage this segment would be to de-emphasize blogging and underscore forums, ratings, and reviews. Social networks should be monitored to collect the cyberchatter about your brand. When... View Details
- Fast Answer
Challenges and Opportunities in the Restaurant Industry
sectors including restaurants and food retail. Relevant topics covered include: -consumer trends in dining out -restaurant and food service segments including: full service restaurants, quick service restaurants, fast... View Details
- 01 Feb 2001
- News
Volunteers Crack Case, Consider School's Future
HBS itself. Should the School set up international centers or develop in-country partners and sublicense its brand? Do we invest in the physical plant or go virtual campus? Can we be both Rolls Royce and VW? Can we segment the alumni?... View Details
- 10 Jul 2000
- Research & Ideas
IT Links for Boundaryless Companies
in the vacuum?" These are important question to ask, said Upton, amid the emergence of extranets, the fastest growing segment on the 'Net and potentially the most important in terms of transforming business. "We're developing... View Details
Keywords: by Kenneth Liss
- 13 Mar 2019
- Blog Post
There's No Quick Shortcut to Success: Zorpads Takes Off
process. The pair noted that it was months of written and video applications, and even when they made it to the studio, they still did not have guarantee their segment would air. It ultimately did air on January 27th, with Wiegele and... View Details
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
conversation with a barista. Starbucks introduced new store formats like Express to try to cater to this second segment without undermining the first. But many Starbucks veterans have now switched to Peets, Caribou, and other more... View Details
- Profile
Jeff Nelson
says. “For years, our mission had been to give all segments of society access to housing. Now we wondered, is home ownership a realistic goal for everyone? Are we helping people or setting them up to fail?” In his two-year rotation... View Details
- 01 Dec 2018
- News
Adapting to Meet Changing Needs
it across in a very limited amount of time—typically threeto five-minute learning segments that build on each other. That turned out to be a complicated challenge,” says Mayo, the Thomas S. Murphy Senior Lecturer of Business... View Details
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States