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Show Results For
- All HBS Web
(906)
- News (134)
- Research (668)
- Events (5)
- Multimedia (8)
- Faculty Publications (444)
- 01 Mar 2008
- News
Alumni Books
four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy and presents their insights in five broad groups: picking markets that matter; selecting... View Details
- 16 Jul 2014
- HBS Case
Marketing Obamacare
segment consumers into four different groups: Confident Rejecters, Cautious Optimists, Stoic Skeptics, and Stressed and Strained. The agency then created different messages for each one—for example, emphasizing affordability for the... View Details
- December 1992 (Revised October 1993)
- Case
BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is... View Details
Keywords: Advertising; Change Management; Transformation; Brands and Branding; Product Positioning; Production; Luxury; Segmentation; Auto Industry
Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
- 17 Apr 2017
- News
Jeff Immelt Wants a Radical Transformation of GE
transformation that is as radical as it is methodical, as essential to the company’s survival as Steve Jobs’s iPhone was to Apple’s.” In overseeing the company’s transition to a lean operation more akin to a tech innovator, Immelt has systematically been selling off... View Details
- 17 Feb 2016
- Blog Post
Through The Eyes of The Patient: A Recap of The 13th Annual Health Care Conference
attending to patients following hospital discharge. Eight panels explored various segments of health care more deeply, focusing on a diverse range of areas including Consumer Health, Devices and Diagnostics, Digital Health, Emerging... View Details
Keywords: Health Care
- 01 Mar 2016
- First Look
March 1, 2016
market segment had been growing faster than the conventional market overall and was expected to continue. This had caused large conventional manufacturers to enter this space, increasing the level of competition for Hain. Third, this... View Details
Keywords: Sean Silverthorne
- 08 Mar 2019
- Blog Post
“There’s no quick shortcut to success:” Zorpads takes off
process. The pair noted that it was months of written and video applications, and even when they made it to the studio, they still did not have guarantee their segment would air. It ultimately did air on January 27th, with Wiegele and... View Details
- 22 Feb 2022
- News
A Focus on Latinx Entrepreneurs
indicates that the number of Latinx businesses getting started is astounding,” says Perez. He adds that, according to the report, the Latinx community is among the most entrepreneurial segments of the US population, starting more... View Details
Keywords: Jennifer Gillespie
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
and recovering from a crisis, increasing close rates, the efficiency of a sales model, and its segment focus are strategic issues, not only sales management tasks. Consider: when commerce resumes, what’s the impact on your business from... View Details
Keywords: by Frank V. Cespedes
- 01 Oct 1998
- News
Beyond the Numbers
needed to manage its operations by business instead of by country, strategically reallocating resources. "I also showed them how to look at expenses as a percentage of revenues, something that's commonly done in the packaged-goods industry but that was revolutionary... View Details
Keywords: Eileen K. McCluskey
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
research. Every potential experiment was entered into an "idea portfolio," a spreadsheet that described the experiment, the process or problem it addressed, the customer segments it targeted, and its status. The team categorized... View Details
- March 2018 (Revised March 2018)
- Supplement
Sandlands Vineyards
By: Benjamin C. Esty and Greg Saldutte
Approximately 80% of the wineries in the US breakeven or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details
Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Napa Valley; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Retail Industry; Food and Beverage Industry; United States; California; Napa Valley
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- 28 Oct 2024
- Op-Ed
Latino Voters Have Grown More Politically Divided. That’s Not Surprising.
John Judis and Ruy Teixeira heralded a new age of US politics in their 2002 book, The Emerging Democratic Majority. The book predicted that the growing Latino population, coupled with a clear Democratic lead in many other growing segments... View Details
- Web
Propose an Independent Project | MBA
Bank/Broker-dealer back-office segment Helping the CEO determine how to manage the business and political issues around the pricing and marketing of prescription drugs Analyzing the appropriateness of an organization’s current price... View Details
- Web
Private Equity Finance - Course Catalog
turnarounds to mature businesses, from “home-run” deals to troubled investments. (The course does not cover venture capital or real estate segments of PE.) Through these case studies, the goal of the class is to understand when and how... View Details
- January 2001 (Revised June 2001)
- Case
Local Initiatives Support Corporation
By: James E. Austin and Kim Slack
Local Initiatives Support Corp. (LISC) is a $74 million nonprofit social enterprise that combats poverty by helping community development organizations build affordable housing and create economic development opportunities through public-private partnerships. Poses a... View Details
Keywords: Business Model; Development Economics; Education; Capital; Investment Funds; Taxation; Growth and Development; Partners and Partnerships; Nonprofit Organizations; Segmentation; Service Industry
Austin, James E., and Kim Slack. "Local Initiatives Support Corporation." Harvard Business School Case 301-124, January 2001. (Revised June 2001.)
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
companies will continue to seek out ways to enter into the emerging market segments that place a premium on the social dimensions that accompany the inherent attractiveness of the innovative products. The social entrepreneurs have... View Details
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
be contempt for the whole category. Scorn the non-buyer. Trump alienated the marginal customer. He forgets that today’s brand rejecter may be tomorrow’s opportunity, but not if the marketing campaign has cruelly cut the market into View Details
Keywords: by John A. Deighton
- 01 Feb 1997
- News
Conversing in Cyberspace: Students and Alumni Talk Management
for information. "The whole point of this segment of the course was to say: 'Let's come down from the mountaintop and talk about how real managers get the work of the organization done,'" says Garvin, who decided that for this exercise... View Details
Keywords: Daniel Penrice