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Show Results For
- All HBS Web
(921)
- News (136)
- Research (677)
- Events (5)
- Multimedia (8)
- Faculty Publications (459)
- 18 Apr 2019
- Research & Ideas
Open Innovation Contestants Build AI-Based Cancer Tool
Radiation therapy can be lifesaving for lung cancer patients. The first step, though, is having a trained, skilled oncologist who knows how to best segment or mark off the tumor for radiation. This expertise is vital for targeting the... View Details
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
companies will continue to seek out ways to enter into the emerging market segments that place a premium on the social dimensions that accompany the inherent attractiveness of the innovative products. The social entrepreneurs have... View Details
- 17 Nov 2015
- News
How to Prepare for Shark Tank
soon as you agreed, you couldn’t talk to anyone about it," Stolar told the BostonInno news website. In fact, after agreeing to appear before the Sharks, the Unshrinkit duo did three months of intensive prep, then flew to Los Angeles for film and then wait, and wait, to... View Details
- November 1999 (Revised February 2000)
- Case
Granny's Goodies, Inc.
By: Das Narayandas and Katherine B. Korman
The young entrepreneurs of Granny's Goodies, Inc., a corporate gift package specialist, face the challenge of finding ways to create consistent revenue streams and reduce sales costs. Outside of a few long-term contracts, the two founders have had to work very hard for... View Details
Keywords: Budgets and Budgeting; Customer Relationship Management; Entrepreneurship; Cost Management; Marketing Strategy; Product Design; Problems and Challenges; Sales; Segmentation; Service Industry
Narayandas, Das, and Katherine B. Korman. "Granny's Goodies, Inc." Harvard Business School Case 500-049, November 1999. (Revised February 2000.)
- March 2018
- Teaching Note
Sandlands Vineyards
By: Benjamin C. Esty and Greg Saldutte
Teaching Note for HBS No.718-438. View Details
Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Napa Valley; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Retail Industry; Food and Beverage Industry; United States; California; Napa Valley
- Fast Answer
Challenges and Opportunities in the Restaurant Industry
sectors including restaurants and food retail. Relevant topics covered include: -consumer trends in dining out -restaurant and food service segments including: full service restaurants, quick service restaurants, fast... View Details
- 01 Feb 2001
- News
Volunteers Crack Case, Consider School's Future
HBS itself. Should the School set up international centers or develop in-country partners and sublicense its brand? Do we invest in the physical plant or go virtual campus? Can we be both Rolls Royce and VW? Can we segment the alumni?... View Details
- September 2006 (Revised March 2007)
- Case
QuickBase
By: Clayton M. Christensen and Mark Szigety
Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these important emerging consumers through... View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
of reader e-mails, Jim Heskett wonders whether the term "servant leadership" is an oxymoron? Clay Christensen's Milkshake Marketing About 95 percent of new products fail. The problem often is that their creators are using an ineffective market View Details
Keywords: by Staff
- 01 Jun 2004
- News
Strengthening Ties with Executive Education Graduates
to better understand the needs of this large and important segment of the HBS community. I want to use the balance of this letter to update you on the committee’s impressive progress. I’ll go into similar detail about the other committees... View Details
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
measures of constraints. These findings imply a high degree of market segmentation and suggest that frictions within specialized financial institutions prevent capital from flowing into the market at shorter horizons. Publisher's link:... View Details
Keywords: Dina Gerdeman
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the extent of control to exert over the different segments of their production processes. We describe a... View Details
Keywords: Sean Silverthorne
- 26 Apr 2011
- First Look
First Look: April 26
unchanged. We find that CLV availability resulted in a significant shift in attention towards the more profitable client segments (the weight of the top segment in the portfolio of customers increases from... View Details
Keywords: Sean Silverthorne
- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
gaining or losing national share, and whether it is getting broader or narrower in depth. The data covers not only the overall cluster but also segments or "subclusters." These further reveal the cluster's strengths and... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2017
- News
Yoga Inc.
consumption ritual around yoga offers opportunities and points of differentiation, whether it’s through classes, accessories, or amenities. Then there’s the question of price points and market segments: “Finding the right consumer segment... View Details
Keywords: Deborah Halber
- 24 Jun 2015
- HBS Case
Upgrading School with a Startup Mentality
areas of our lives, we expect and demand incredible personalization," Kim said. "But right now, there's more personalization in the music you listen to through applications like Pandora and Spotify than the average school system provides for its students.... View Details
- 08 Aug 2006
- First Look
First Look: August 8, 2006
microfinance and product design to open a new market segment based on the needs of low-income customers. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805064 PublicationsUK Competitiveness: Old... View Details
Keywords: Sean Silverthorne
- 29 Aug 2016
- Blog Post
First Year at HBS: A Foundation for Business
could also examine this change through the lens of marketing. What customer segment most values breakfast all day? Are they willing to pay a premium for this breakfast food? Or maybe this is a strategic question - is this in response to... View Details
- 10 May 2015
- Blog Post
Brand Strategist Turns Entrepreneur
segmentations and audience development strategies. In 2012, I yearned for a complete change of pace. I moved from LA to DC and took a role within Marriott’s portfolio brand strategy group to help with the Marriott Rewards program. I would... View Details