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Show Results For
- All HBS Web
(1,221)
- People (6)
- News (334)
- Research (617)
- Events (8)
- Multimedia (2)
- Faculty Publications (337)
- 28 Nov 2007
- Research & Ideas
B2B Branding: Does it Work?
company's stakeholders. Efforts are focused on a single, global corporate brand rather than individual product brands. The payback on marketing expenditures is measured rigorously to the satisfaction of the hard-nosed View Details
- Profile
Bryan Guerra
Why was earning your MBA at HBS important to you? Prior to business school at HBS, the majority of my educational experience had taken place largely within a lecture-based setting. While this approach had provided a solid foundation of knowledge, in deciding to enroll... View Details
Joseph I. Miller
outsource their engine production to Cummins. By the end of his tenure, Cummins had reached the billion-dollar revenue mark and had captured over 45% of the domestic market for diesel engines. View Details
Keywords: Fabricated Goods
- April 1999 (Revised March 2002)
- Case
Aluminum Smelting in South Africa: Alusaf's Hillside Project
With prices at all-time lows at the beginning of 1994, South Africa's sole primary aluminum producer--Alusaf--is considering building the world's largest greenfield smelter. Using cost estimates in this case, students can evaluate the relative cost position of this... View Details
Keywords: Metals and Minerals; Analysis; Markets; Profit; Capital; Industrial Products Industry; South Africa
Corts, Kenneth S. "Aluminum Smelting in South Africa: Alusaf's Hillside Project." Harvard Business School Case 799-130, April 1999. (Revised March 2002.)
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
way of getting the job done.” Because of that, companies must always overcome customers’ “status quo” bias. That’s especially true, says Cespedes, when a company is introducing not just a new product but an entirely new View Details
- Web
Helen Mehreteab | MBA
Helen Mehreteab COMPUTER SCIENCE, SECONDARY IN ECONOMICS WINTHROP 2023 Cohort 4 Diversity is the engine of invention. It generates creativity that enriches the world.' -Justin Trudeau Tech areas of interest: View Details
- 01 Sep 2016
- News
How I Got to Google
end of the day, product managers are judged on execution and the quality of their launch. SS: Any advice for people who want to be a PM but don’t have a technical background? PR: I’m a computer and biomedical View Details
Keywords: Julia Hanna
- 19 Nov 2001
- Research & Ideas
Alfred Chandler on the Electronic Century
operating system and application software. At the same time, the producers of minicomputers used the microprocessor to develop the workstation for its engineering and scientific customers. The new array of View Details
- 12 Feb 2020
- News
Culture Shift at Big Blue
it. Red Hat’s success boils down the power of collaborative culture, Bacon writes. Which is just what IBM needs now, as it aims to become more competitive in the cloud wars. “His clear understanding of the technology and enterprise market and View Details
- 26 Aug 2024
- Research & Ideas
Can AI Match Human Ingenuity in Creative Problem-Solving?
for end users, and can generate an infinite number of ideas quickly, Lane says. But are the ideas any good? To find out, Lane and her fellow researchers asked people to come up with business ideas for the sustainable circular economy, in which View Details
- September 1986 (Revised August 1987)
- Case
Pressco, Inc.--1984
A marketing representative of heavy industrial equipment needs to evaluate the net present value of his equipment from the perspective of the buyer under changing tax regulations. View Details
Keywords: Machinery and Machining; Valuation; Product Positioning; Performance Evaluation; Taxation; Price; United States
Fruhan, William E., Jr. "Pressco, Inc.--1984." Harvard Business School Case 287-025, September 1986. (Revised August 1987.)
- December 2016 (Revised April 2017)
- Case
BASF: Co-Creating Innovation (A)
By: V. Kasturi Rangan, Emilie Billaud and Vincent Dessain
In 2016, BASF's chief executive officer and chief technology officer reflected on the co-creation innovation program started almost 18 months ago as part of BASF's 150th anniversary celebration. Five hundred project ideas had been created, of which 100 had already... View Details
Keywords: Sustainability; Knowledge Sharing; Innovation Strategy; Innovation and Management; Chemicals; Environmental Sustainability; Collaborative Innovation and Invention; Consumer Products Industry; Europe
Rangan, V. Kasturi, Emilie Billaud, and Vincent Dessain. "BASF: Co-Creating Innovation (A)." Harvard Business School Case 517-073, December 2016. (Revised April 2017.)
- May 1987
- Supplement
Copeland Corp.: The Focused Factory, Video
By: David A. Garvin
Introduces students to the products, shows the company's focused factories, introduces the principal managers, and describes the process the company went through in executing a major change in manufacturing strategy and philosophy. Can be used independently to... View Details
Keywords: Factories, Labs, and Plants; Change; Machinery and Machining; Product; Production; Strategy
Garvin, David A. "Copeland Corp.: The Focused Factory, Video." Harvard Business School Video Supplement 887-527, May 1987.
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
her in building a solution? They founded Stell in 2022. Its initial product is a software platform designed to help engineers track technical specifications from the initial concept through engineering,... View Details
- Web
Dhilan Ramaprasad | MBA
unparalleled, and I am continually amazed that two co-founders, with backgrounds in engineering and business, could take their product to large scale production and... View Details
- Profile
Eric Chavez
and brand manager “allowed me to be my own business owner within a larger business. I went from being an engineer who asked, ‘Why is this product broken?’ to a manager asking, ‘Why is this View Details
Carlos Reines
telecom companies in the world. He began his career in digital health at Siemens Medical in Pennsylvania. He obtained his Engineering degree at the Polytechnic University in Madrid, Spain; with specialization in Biomedical View Details
- December 1994
- Case
Intel's Pentium: When the Chips Are Down (A)
By: Stephen A. Greyser and Norman Klein
Intel, the largest-selling manufacturer of microprocessor computer chips, finds itself in a brand-threatening situation when a flaw is revealed in its top-of-the-line Pentium chip. The story is front-page news for weeks. The company invested tens of millions of dollars... View Details
Keywords: Advertising; Engineering; Crisis Management; Brands and Branding; Production; Failure; Semiconductor Industry
Greyser, Stephen A., and Norman Klein. "Intel's Pentium: When the Chips Are Down (A)." Harvard Business School Case 595-058, December 1994.
- 11 Apr 2017
- Blog Post
Why I Love My Job: Andrew Grochal on His Path to CarGurus
side of the business, working closely with each department across the entire company including sales, customer success, engineering and marketing. I lead a team of product managers and we all collaborate... View Details
Keywords: Technology
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
products. “The tech industry in general, young or old, can accommodate stretched goals, simply because digital can reach millions of people worldwide in one second, and all that they have to do is to create the product once [versus] other... View Details
Keywords: by James Heskett