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  • 11 Jul 2019
  • Sharpening Your Skills

Deconstructing 'Customer Experience'

Legendary Harvard Business School marketing professor Theodore Levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular marketing approach where the business puts its own needs ahead of... View Details
Keywords: by Sean Silverthorne; Retail; Service
  • 18 May 2010
  • First Look

First Look: May 18

resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption of the company's products. This case focuses on the company's View Details
Keywords: Martha Lagace
  • 25 Jul 2006
  • First Look

First Look: July 25, 2006

developed countries. Large emerging economies with little inward FDI include India and Turkey, despite the relaxation over the last two decades of the restrictions imposed on foreign firms between 1950 and 1980. This working paper explores why Unilever, the Anglo-Dutch... View Details
Keywords: Sean Silverthorne
  • Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

of print publications. Adopting color offered another way to make a bold photographic statement in a print publication.” 10 As photograph historian Sally Stein writes, however, “So long as the linkage between colors and commodities... View Details
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

  Working PapersFinding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya Authors:Nava Ashraf, Xavier Gine, and Dean Karlan Abstract In much of the developing world,... View Details
Keywords: Martha Lagace
  • 20 Oct 2010
  • Op-Ed

Export Competitiveness: Reversing the Logic

long-standing feature of economics. The theoretical arguments focused traditionally on the ability to exploit gains from trade, essentially leading to higher productivity by exploiting comparative advantages. Over time, arguments related... View Details
Keywords: by Christian Ketels
  • 27 Mar 2007
  • First Look

First Look: March 27, 2007

Japanese competition. In the second research stream, conducted with Wheelwright, Bruce Chew, Takahiro Fujimoto, Kent Bowen and Marco Iansiti, Clark made the case that product development could be managed in new ways that would lead to... View Details
Keywords: Martha Lagace
  • Web

Published CSV Cases - Institute For Strategy And Competitiveness

Michael E. Porter, Mark R. Kramer, and Annelena Lobb Dow had adopted the "Breakthroughs to World Challenges" (BWC) program as part of its ten-year 2015 Sustainability Goals. BWC was an internal award recognizing View Details
  • April 2017
  • Case

The Future of Patent Examination at the USPTO

By: Prithwiraj Choudhury, Tarun Khanna and Sarah Mehta
The U.S. Patent and Trademark Office (USPTO) is the federal government agency responsible for evaluating and granting patents and trademarks. In 2015, the USPTO employed approximately 8,000 patent examiners who granted nearly 300,000 patents to inventors. As of April... View Details
Keywords: Machine Learning; Telework; Collaborating With Unions; Human Resources; Recruitment; Retention; Intellectual Property; Copyright; Patents; Trademarks; Knowledge Sharing; Technology Adoption; Organizational Change and Adaptation; Performance Productivity; Performance Improvement; District of Columbia
Related
  • Web

Key Stakeholders - Institute For Strategy And Competitiveness

sustainable competition. Providers Stay competitive by adopting a strategic approach, restructuring the delivery of care, and measuring costs and outcomes to increase patient value. Patients Participate actively in managing personal... View Details
  • Web

The 20th Century Zeitgeist - Leadership

Reconstruction Finance Corp. created to combat bank and business failures Introduction of Federal Deposit Insurance SEC established Federal regulations prohibit false advertising Influence: Low 40 1940 s 19 Military spending explodes Graduated income tax, Victory Tax... View Details
  • 09 Jun 2008
  • Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

to adopt strategies to monetize their holdings. In other cases, however, companies have adopted "scorched earth" policies that aim to confront and litigate with rivals about intellectual property,... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 08 Mar 2022
  • Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

experience, and the size of the company discussed in the case, we found that the presence of a teaching note improved case adoption by educators outside HBS. If cases with female protagonists are less likely to have an accompanying... View Details
Keywords: by Colleen Ammerman and Boris Groysberg
  • 29 Oct 2019
  • Sharpening Your Skills

Robots in the Boardroom

effective codes of business conduct. But technology isn't the only answer. Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity As companies adopt artificial intelligence to increase... View Details
Keywords: by Sean Silverthorne
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

cautious adoption of some of these recent conceptual developments offers fertile opportunities for further research in international business history. Navigating the Bind of Necessary Evils: Psychological Engagement and the View Details
Keywords: Martha Lagace
  • 02 Aug 2020
  • What Do You Think?

Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

hierarchical bureaucratic structure ill-suited to innovation.” What are other “natural tendencies” alongside the kind that Nick C mentions? His and Joe’s comments suggest that such natural tendencies may not be enough. Effective adoption... View Details
Keywords: by James Heskett; Technology
  • 01 Apr 2013
  • Research & Ideas

First Minutes are Critical in New-Employee Orientation

The first few minutes of new employee orientation, if done right, can lead to happier and more productive workers and, ultimately, increased customer satisfaction. Unfortunately, a lot of companies do it wrong. In many firms, employee... View Details
Keywords: by Carmen Nobel; Web Services; Service; Telecommunications
  • March–April 2025
  • Article

Getting Value from Digital Technologies

By: Frank Cespedes and Georg Krentzel
Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details
Keywords: Sales; Technology Adoption; Competitive Advantage
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  • Person Page

Press / Media

By: Debora L. Spar

I'll have a girl, please

American Public Media [Marketplace], 12 September 2006

DR. DEBORAH SPAR: "The ability to choose gender is really only the first... View Details

  • 10 Aug 2015
  • Research & Ideas

New Medical Devices Get To Patients Too Slowly

While the US Food and Drug Administration has chiseled away pharmaceutical review times over the years to speed innovative drugs to market, the opposite seems to have occurred in the agency's approval of medical devices. Instead of speeding innovative first-mover View Details
Keywords: by Michael Blanding; Health; Technology