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  • March 2011 (Revised July 2011)
  • Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
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  • Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman
The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry
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  • Web

Published CSV Cases - Institute For Strategy And Competitiveness

Michael E. Porter, Mark R. Kramer, and Annelena Lobb Dow had adopted the "Breakthroughs to World Challenges" (BWC) program as part of its ten-year 2015 Sustainability Goals. BWC was an internal award recognizing View Details
  • April 2017
  • Case

The Future of Patent Examination at the USPTO

By: Prithwiraj Choudhury, Tarun Khanna and Sarah Mehta
The U.S. Patent and Trademark Office (USPTO) is the federal government agency responsible for evaluating and granting patents and trademarks. In 2015, the USPTO employed approximately 8,000 patent examiners who granted nearly 300,000 patents to inventors. As of April... View Details
Keywords: Machine Learning; Telework; Collaborating With Unions; Human Resources; Recruitment; Retention; Intellectual Property; Copyright; Patents; Trademarks; Knowledge Sharing; Technology Adoption; Organizational Change and Adaptation; Performance Productivity; Performance Improvement; District of Columbia
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  • November 2024
  • Case

Polish Agro: Where Do We Grow From Here?

By: Willy C. Shih, Lena Duchene and Daniela Beyersdorfer
By July 2024, Polish Agro had grown into one of Poland’s fastest-growing agribusinesses, with €230 million in revenue, 82 employees, and operations across Northern Poland. The company supported farmers with essential agricultural inputs like fertilizers and seeds,... View Details
Keywords: Plant-Based Agribusiness; Distribution; Volatility; Customer Focus and Relationships; Customer Value and Value Chain; Climate Change; Environmental Regulation; Profit; Trade; Digital Strategy; Innovation Strategy; Crisis Management; Growth and Development Strategy; Resource Allocation; Advertising; Brands and Branding; E-commerce; Business and Community Relations; Networks; Adaptation; Adoption; Competitive Advantage; Business Model; Health Pandemics; War; Agriculture and Agribusiness Industry; Europe; Poland
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  • 20 Apr 2021
  • Book

A Simple Question That Can Guide Companies to Epic Success

that pays little attention to the well-being of society overall. The vitamin cartel provides another. Compare this type of thinking to initiatives that are designed to create value. You might remember when Nike built a training center in Sri Lanka to get its suppliers... View Details
Keywords: by Danielle Kost
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

  Working PapersFinding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya Authors:Nava Ashraf, Xavier Gine, and Dean Karlan Abstract In much of the developing world,... View Details
Keywords: Martha Lagace
  • 01 Jun 2024
  • News

Redefining How Businesses Operate

In her LinkedIn profile, Rebecca Hu (MBA 2023) describes herself as a “biologist-turned-technologist obsessed with building great software products.” A product manager at the language learning app Duolingo, Hu immersed herself in... View Details
Keywords: Jennifer Gillespie
  • 09 Jun 2008
  • Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

to adopt strategies to monetize their holdings. In other cases, however, companies have adopted "scorched earth" policies that aim to confront and litigate with rivals about intellectual property,... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 04 Jun 2001
  • What Do You Think?

What’s the Future of the Subscription Model?

value of their lifetime revenue streams, can provide a strong incentive for continued product and service excellence. At the same time that former manufacturing enterprises are adopting the subscription... View Details
Keywords: by James Heskett
  • Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

of print publications. Adopting color offered another way to make a bold photographic statement in a print publication.” 10 As photograph historian Sally Stein writes, however, “So long as the linkage between colors and commodities... View Details
  • 29 Oct 2019
  • Sharpening Your Skills

Robots in the Boardroom

effective codes of business conduct. But technology isn't the only answer. Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity As companies adopt artificial intelligence to increase... View Details
Keywords: by Sean Silverthorne
  • 02 Aug 2020
  • What Do You Think?

Is the 'Experimentation Organization' Becoming the Competitive Gold Standard?

hierarchical bureaucratic structure ill-suited to innovation.” What are other “natural tendencies” alongside the kind that Nick C mentions? His and Joe’s comments suggest that such natural tendencies may not be enough. Effective adoption... View Details
Keywords: by James Heskett; Technology
  • 01 Apr 2013
  • Research & Ideas

First Minutes are Critical in New-Employee Orientation

The first few minutes of new employee orientation, if done right, can lead to happier and more productive workers and, ultimately, increased customer satisfaction. Unfortunately, a lot of companies do it wrong. In many firms, employee... View Details
Keywords: by Carmen Nobel; Web Services; Service; Telecommunications
  • 08 Mar 2022
  • Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

experience, and the size of the company discussed in the case, we found that the presence of a teaching note improved case adoption by educators outside HBS. If cases with female protagonists are less likely to have an accompanying... View Details
Keywords: by Colleen Ammerman and Boris Groysberg
  • 11 Apr 2023
  • Blog Post

BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams

Regulation plays a crucial role to drive adoption: BTG Bioliquids’ two primary markets (Europe and North America) have policies and regulations in place that necessitate the production and adoption of... View Details
  • 21 Apr 2015
  • First Look

First Look: April 21

to the support of companies, investors, and the initiatives of a number of NGOs, widespread regulatory intervention has yet to materialize. Outside of South Africa, adoption remains voluntary, accomplished via social movement abetted, to... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 01 Feb 1999
  • News

A Taste of Tradition

Kikkoman Corporation, whose roots stretch back to the seventeenth century, when the Mogi family began soy sauce production in Japan. The company was incorporated in 1917 as Noda Shoyu Co., Ltd., went public in 1949, and changed its name... View Details
Keywords: Judith A. Ross
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

experience. More importantly, we find that exposure to U.S. product markets is associated with the adoption of U.S.-style compensation arrangements (i.e., incentive-based pay packages). In contrast, we find... View Details
Keywords: Sean Silverthorne
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

ideas, assesses their importance today, and explores their potential for the future. Through its wide historical focus, this Reader challenges the widespread assumption that creativity research is mainly a product of the second half of... View Details
Keywords: Dina Gerdeman