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Show Results For
- All HBS Web
(2,464)
- People (4)
- News (645)
- Research (1,567)
- Events (31)
- Multimedia (7)
- Faculty Publications (753)
- Working Paper
AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance
By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
Exner, Yannick, Jochen Hartmann, Oded Netzer, and Shunyuan Zhang. "AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance." SSRN Working Paper Series, No. 5096969.
- June 2024
- Article
Rationalizing Outcomes: Interdependent Learning in Competitive Markets
By: Anoop R. Menon and Dennis Yao
In this article we use simulation models to explore interdependent learning in competitive markets. Such interactions require attention to both the mental representations held by the management of the focal firm as well as the beliefs of that management about the... View Details
Keywords: Mental Models; Strategic Interactions; Rationalization; Explanation-based View; Competition
Menon, Anoop R., and Dennis Yao. "Rationalizing Outcomes: Interdependent Learning in Competitive Markets." Strategy Science 9, no. 2 (June 2024): 97–117.
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- 2021
- Working Paper
Once Bitten, Twice Shy: Learning from Corporate Fraud and Corporate Governance Spillovers
By: Trung Nguyen
This paper finds that investors learn from their experience with corporate fraud and financial misconduct and modify their investment behavior to avoid suspicious firms and increase corporate governance efforts. More specially, mutual funds that experienced corporate... View Details
Keywords: Institutional Investors; Investor Experience; Shareholder Voting; Corporate Fraud; Corporate Governance; Institutional Investing; Behavior; Change; Learning
Nguyen, Trung. "Once Bitten, Twice Shy: Learning from Corporate Fraud and Corporate Governance Spillovers." Harvard Business School Working Paper, No. 21-135, June 2021.
- 2016
- Conference Paper
The Pressing Game: Optimal Defensive Disruption in Soccer
By: Iavor I. Bojinov and Luke Bornn
Soccer, the most watched sport in the world, is a dynamic game where a team’s success relies on
both team strategy and individual player contributions. Passing is a cardinal soccer skill and a
key factor in strategy development; it helps the team to keep the ball... View Details
Bojinov, Iavor I., and Luke Bornn. "The Pressing Game: Optimal Defensive Disruption in Soccer." Paper presented at the MIT Sloan School of Management, Cambridge, MA, March 2016.
- 2016
- Working Paper
Gender Differences in Altruism: Responses to a Natural Disaster
By: Matthew Lilley and Robert Slonim
High-profile disasters can cause large spikes in philanthropy and volunteerism. By providing temporary positive shocks to the altruism of donors, these natural experiments help identify heterogeneity in the distributions of the latent altruism which motivates donors.... View Details
Lilley, Matthew, and Robert Slonim. "Gender Differences in Altruism: Responses to a Natural Disaster." IZA (Institute of Labor Economics) Discussion Paper Series, No. 9657, January 2016.
- Article
A Framework for Research on Corporate Accountability Reporting
By: Karthik Ramanna
This paper provides an accounting-based conceptual framing of the phenomenon of corporate accountability reporting. Such reporting is seen as arising from a delegator's (e.g., a citizenry) demand to hold a delegate (e.g., shareholders) to account. When effective,... View Details
Ramanna, Karthik. "A Framework for Research on Corporate Accountability Reporting." Accounting Horizons 27, no. 2 (June 2013): 409–432.
- August 2007 (Revised September 2008)
- Case
Marketing the "$100 Laptop" (A)
By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge
Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
- 11 Feb 2025
- HBS Seminar
Brett Hollenbeck, University of California, Los Angeles
Changes in Quality of Care After Hospital Mergers and Acquisitions
The hospital industry has consolidated substantially during the past two decades and at an accelerated pace since 2010. Multiple studies have shown that hospital mergers have led to higher prices for commercially insured patients, but research about effects on... View Details
- May 2024
- Article
Housing Policies and Energy Efficiency Spillovers in Low and Moderate Income Communities
By: Omar Isaac Asensio, Olga Churkina, Becky D. Rafter and Kira E O'Hare
Housing policies address the human dimensions of increasing urban density, but their energy and sustainability implications are hard to measure due to challenges with siloed civic data. This is especially critical when evaluating policies targeting low- and... View Details
Keywords: Energy Efficiency; Public Policy; Climate Change; Energy Conservation; Housing; Analytics and Data Science; Policy; Income; Environmental Sustainability; Real Estate Industry; United States
Asensio, Omar Isaac, Olga Churkina, Becky D. Rafter, and Kira E O'Hare. "Housing Policies and Energy Efficiency Spillovers in Low and Moderate Income Communities." Nature Sustainability 7, no. 5 (May 2024): 590–601.
- July 2021
- Article
Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps
By: Tobias Schlager, Bhavya Mohan, Katherine DeCelles and Michael I. Norton
We document a unique driver of consumer behavior: the public disclosure of a firm’s gender pay gap. Four experiments provide causal evidence that when firms are revealed to have gender pay gaps, consumers are less willing to pay for their goods, a reaction driven by... View Details
Keywords: Pay Gap; Perceived Wage Fairness; Purchase Intention; Gender; Wages; Fairness; Perception; Consumer Behavior
Schlager, Tobias, Bhavya Mohan, Katherine DeCelles, and Michael I. Norton. "Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps." Special Issue on Consumer Psychology for the Greater Good. Journal of Consumer Psychology 31, no. 3 (July 2021): 518–531.
- October 2019 (Revised August 2020)
- Case
Souqalmal: The Choice Is Yours (A)
By: V.G. Narayanan and Alpana Thapar
This case describes how Ambareen Musa, Founder and CEO of Souqalmal, a Dubai-based online comparison aggregator of banking and insurance products launched her business in 2011 and rapidly grew it over next couple of years. However, by 2017, the Mauritian entrepreneur... View Details
Keywords: Unit Economics; Finance; Accounting; Competitive Strategy; Financial Statements; Insurance Industry; Middle East
Narayanan, V.G., and Alpana Thapar. "Souqalmal: The Choice Is Yours (A)." Harvard Business School Case 120-028, October 2019. (Revised August 2020.)
- 2019
- Working Paper
Status Pivoting: Coping with Status Threats through Motivated Trade-off Beliefs and Consumption across Domains
By: Dafna Goor, Anat Keinan and Nailya Ordabayeva
Prior research established that status threat leads consumers to display status-related products such as luxury brands. While compensatory consumption in the domain of the status threat (e.g., products associated with financial and professional success) is the most... View Details
- Article
How Beliefs about Self-creation Inflate Value in the Human Brain
By: Raphael Koster, Tali Sharot, Rachel Yuan, Benedetto De Martino, Michael I. Norton and Raymond J. Dolan
Humans have a tendency to overvalue their own ideas and creations. Understanding how these errors in judgement emerge is important for explaining suboptimal decisions, as when individuals and groups choose self-created alternatives over superior or equal ones. We show... View Details
Koster, Raphael, Tali Sharot, Rachel Yuan, Benedetto De Martino, Michael I. Norton, and Raymond J. Dolan. "How Beliefs about Self-creation Inflate Value in the Human Brain." Art. 473. Frontiers in Human Neuroscience 9 (September 2015): 1–10.
- 2009
- Chapter
Behavioral Aspects of Price Setting, and Their Policy Implications
By: Julio J. Rotemberg
This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and... View Details
- 2003
- Conference Paper
Follow the Money: What Really Drives Technology Innovation in Construction
By: John D. Macomber
Technology enthusiasts, academics, and software companies remain concerned about the slow pace of innovation in the construction industry. Tools are widely available that seem to provide eminently sensible and clearly apparent improvement to the process of design and... View Details
Keywords: Buildings and Facilities; Technological Innovation; Construction; Design; Performance Improvement; Motivation and Incentives; Knowledge Management; Adoption; Business Model; Capital Structure; Supply Chain
Macomber, John D. "Follow the Money: What Really Drives Technology Innovation in Construction." Paper presented at the American Society of Civil Engineers, 2003.
- 2009
- Book
Experiments in Financial Democracy: Corporate Governance and Financial Development in Brazil, 1882-1950
By: Aldo Musacchio
In Experiments in Financial Democracy, I challenge the idea that it was colonial institutions that sent Brazil, a civil law country, down a particular path of corporate governance and finance. Detailed archival research reveals significantly different patterns of... View Details
Keywords: Private Equity; Investment; Corporate Governance; Governing Rules, Regulations, and Reforms; Business History; Business and Shareholder Relations; Brazil
Musacchio, Aldo. Experiments in Financial Democracy: Corporate Governance and Financial Development in Brazil, 1882-1950. Cambridge University Press, 2009.
- June 2002 (Revised June 2014)
- Case
The Netherlands: Is the Polder Model Sinking?
By: Huw Pill, Marie-Laure Y Goepfer, Mathijs Robbens and Ingrid Vogel
The Netherlands suffered economic crisis in the late 1970s and early 1980s, despite (or perhaps because of) its access to North Sea gas. In response to mounting inflation and unemployment, a tripartite agreement between employers, unions, and government was reached in... View Details
Pill, Huw, Marie-Laure Y Goepfer, Mathijs Robbens, and Ingrid Vogel. "The Netherlands: Is the Polder Model Sinking?" Harvard Business School Case 702-051, June 2002. (Revised June 2014.)