Publications

May 1992 (Revised February 1994)
Case

North American Free Trade Agreement: Free For Whom?

Mexico, the United States, and Canada have negotiated a North American Free Trade Agreement (NAFTA) that would create the largest free trade zone in the world. The union would build on the three-year-old Free Trade Agreement between the United States and Canada.... View Details

Keywords: Agreements and Arrangements; Trade; Canada; United States; Mexico

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February 2014 (Revised June 2014)
Case

Royal Caribbean Cruises Ltd.: Safety, Environment and Health

By: John A. Quelch and Margaret L. Rodriguez

In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details

April 1989
Teaching Note

Roles and Relationships of Business and Government, Teaching Note

By: George C. Lodge

Teaching Note for (9-388-159). View Details

Keywords: Japan; Europe; United States; Mexico; Brazil

June 2024
Case

Growing Foodology into Latin America's Largest Platform for Virtual Restaurants

By: Jorge Tamayo, Rembrand Koning and Jenyfeer Martinez Buitrago

This case delves into the expansion strategy of Foodology, a cloud kitchen startup based in Bogotá that operated across four Latin American countries (Colombia, Brazil, Mexico, and Peru). Co-founders Daniela Izquierdo and Juan Guillermo Azuero (both HBS, 2019) grappled... View Details

Keywords: Entrepreneurship; Food; Digital Platforms; Product Launch; Growth and Development Strategy; Business Strategy; Business Model; Business Startups; Profit; Marketing Strategy; Expansion; Diversification; Food and Beverage Industry; Latin America; South America; Colombia; Brazil; Mexico; Peru

03 Oct 2006
First Look

First Look: October 3, 2006

the majority of the poorest corn farmers in Mexico report that they never sell any corn, (2) Mexico's own policies (signing NAFTA) have dramatically reduced the Mexican producer price of corn, (3) U.S. corn subsidies have had a limited... View Details

Keywords: Sean Silverthorne

15 Oct 2020
Blog Post

Celebrating Latinx Heritage Month at HBS

Andrea Pimienta, Class of 2021 My family’s life in the U.S. started in 1987, about four years before I was born, when my parents emigrated from Mexico to the U.S. for my father’s new job as the CEO of a company that offered an affinity... View Details

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

is to show students as many components of the industry as possible, as well as the management and entrepreneurial skills required to be effective in this field. "We cover everything from small-scale startups on Beacon Hill or Moscow to large-scale development in View Details

May 16, 2016
Article

Food Safety Economics: The Cost of a Sick Customer

By: Dina Gerdeman and John A. Quelch

Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.

Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details

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28 Sep 2010
First Look

First Look: September 28, 2010

explain the following stylized facts: (1) U.S. and Mexican output co-move more than consumption, (2) U.S. shocks have a larger effect on Mexico than in the U.S., (3) U.S. business cycles lead over medium-term fluctuations in Mexico, and... View Details

Keywords: Sean Silverthorne

14 Mar 2017
First Look

First Look at New Research, March 14

and operational challenges. In 2016, Clark weighed the implications. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817034-PDF-ENG Harvard Business School Case 817-031 LabCDMX: Experiment 50 There were probably 30,000 public buses, minibuses, and vans in... View Details

Keywords: Sean Silverthorne

January 2017 (Revised April 2017)
Supplement

Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

By: Rosabeth Moss Kanter and Jonathan Cohen

In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country and the world. Its founder and CEO, Matt George, weighed up several possible strategies for growth as he aimed to responsibly build the... View Details

January 2022
Case

Walmart Goes Global (A)

By: Juan Alcácer

Keywords: Multinational Firms and Management; Success; Globalized Markets and Industries; Expansion; Market Entry and Exit; Failure; Retail Industry; Germany; China; Argentina; South Korea; Canada; Japan; Brazil; Africa; United Kingdom; United States; Mexico

01 Mar 2013
News

Bringing It Back Home

Image by C.J. Burton Since the Strategic Perspectives in Nonprofit Management (SPNM) program was launched at HBS 17 years ago, it has provided nonprofits with something they need but can rarely afford: executive training. SPNM, which is offered through the School's... View Details

Keywords: Constantine von Hoffman; SPNM; Strategic Perspectives in Nonprofit Management; Roadtrip Nation; Management of Companies and Enterprises; Management

December 2020 (Revised April 2021)
Case

Arcos Dorados: A QSR Recovery Plan

By: Forest Reinhardt, José B. Alvarez, Jenyfeer Martinez Buitrago and Mariana Cal

Arcos Dorados—McDonald’s largest independent franchisee, covering Latin America and the Caribbean (LAC)—faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDonald’s... View Details

March 2025
Case

Taylor Guitars: Making Employee Ownership Work the Taylor Way

By: Dennis Campbell, Petros Kusmu and Stacy Straaberg

In 2013, guitar manufacturer Taylor Guitars’ co-founders Bob Taylor and Kurt Listug were considering several exit options including selling to a competitor or to a private equity firm. The co-founders decided, instead, to embark on a seven-year process to transfer 100%... View Details