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  • September 2022
  • Article

Experimentation and Start-up Performance: Evidence from A/B Testing

By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
Recent scholarship has argued that experimentation should be the organizing principle for entrepreneurial strategy. Experimentation leads to organizational learning, which drives improvements in firm performance. We investigate this proposition by exploiting the... View Details
Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Organizational Learning; Entrepreneurship; Strategy; Business Startups; Learning; Performance; Decision Making
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  • 2021
  • Working Paper

First Law of Motion: Influencer Video Advertising on TikTok

By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
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  • October 26, 2021
  • Article

Value Chain Management to Implement Post-COVID-19 Health Care Strategy: The COVID-19 Crisis Has Created Areas of Innovation That Should Be Embraced by Health Care Leaders

By: Michael E. Porter, Junaid Nabi and Thomas H. Lee
Health care organizations must learn from what has worked during the COVID-19 crisis. Leaders have found that while they cannot do everything, they must define and manage the sequence of activities required to deliver high-value care. View Details
Keywords: COVID-19 Pandemic; Value-based Health Care; Value Chain; Health Pandemics; Health Care and Treatment; Management; Strategy
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  • 26 Jul 2022
  • News

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

  • 2012
  • Working Paper

An Outside-Inside Evolution in Gender and Professional Work

By: Lakshmi Ramarajan, Kathleen McGinn and Deborah Kolb
We study the process by which a professional service firm reshaped its activities and beliefs over nearly two decades as it adapted to shifts in the social discourse regarding gender and work. Analyzing archival data from the firm over eighteen years and... View Details
Keywords: Professional Service Firms; Social Institutions; Organizational Learning; Organizational Change and Adaptation; Employment; Gender; Society; Service Industry
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  • Research Summary

Overview

Phil's work aims to identify the drivers of performance for healthcare organizations and providers, and the mechanisms by which this performance can change over time. In complex healthcare settings, the optimal choice of treatment can be highly ambiguous. As a... View Details
Keywords: Primary Care; Medical Decision-making; Learning By Doing; Healthcare Organizations; Healthcare Operations; Health Economics
  • 26 Sep 2024
  • HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

as saying: “At the point [at] which you believe that adding autonomy reduces injury and death, I think you have a moral obligation to deploy it even though you’re going to get sued and blamed by a lot of... View Details
Keywords: by Tom Quinn; Auto; Technology
  • 30 May 2023
  • Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

“That was pretty incredible to us, that you’re able to identify these patterns even with this simulated data.” The team then introduced two brands of toothpaste, Crest and Colgate, and set Colgate as the preferred brand. By altering the... View Details
Keywords: by Kristen Senz
  • 30 Jul 2018
  • Research & Ideas

Why Ethical People Become Unethical Negotiators

inclined to minimize that loss by stretching the truth. When negotiators have a lot of uncertainty and lack information, they are more likely to engage in deceptive practices. If negotiators think their... View Details
Keywords: by Dina Gerdeman
  • 11 Feb 2002
  • Research & Ideas

The Quiet Leader—and How to Be One

little more," restraint that says, "I better not rush in because I don't know which way to go," —I think this approach is probably a little bit more appropriate. The famous first lines in Baby and Child Care View Details
Keywords: by Martha Lagace
  • 06 Apr 2020
  • Working Paper Summaries

A General Theory of Identification

Keywords: by Iavor Bojinov and Guillaume Basse
  • 04 May 2011
  • Research & Ideas

Is Web Surfing Distracting Your Workers?

according to new research. The researchers found that the students facing temptation were more apt to make mistakes and were less productive By banning web surfing, employers are essentially asking their workers to resist temptation until... View Details
Keywords: by Michael Blanding
  • 03 Jan 2011
  • Research & Ideas

Most Popular Articles of 2010

dispersed around the globe. But the one theme that has attracted the most HBS Working Knowledge readers over our 11-year history is how to improve personal leadership skills. A third of the articles on this page relate to improving work performance View Details
Keywords: by Staff
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

Leaders intent on boosting team performance could learn from the old-school, military-style approach of Deion Sanders, a former star athlete and now the unorthodox coach behind the revival of two college football teams. “When I’m teaching... View Details
Keywords: by Avery Forman; Sports
  • 02 Aug 2006
  • Research & Ideas

Investor Protection: The Czech Experience

mistake made by CME is that it confused ownership with control. It continued to increase its ownership stake all the way to 99 percent, thinking that it was getting more and more control of the entity, while... View Details
Keywords: by Martha Lagace; Media & Broadcasting; Entertainment & Recreation
  • 26 Mar 2024
  • Research & Ideas

How Humans Outshine AI in Adapting to Change

that required increasingly more flexible self-orienting. Like a simplified version of a four-player scenario of the classic video game Mario Kart, each game included four “possible selves,” which were indicated by red squares. Yet, only... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 10 Feb 2020
  • In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

involving artificial intelligence (AI), data analytics, and the Internet of Things are changing the way business leaders think about strategy. Here’s what they said: 1. Talent and data are more critical than ever   “Traditionally,... View Details
Keywords: by Danielle Kost
  • 24 Oct 2023
  • HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

What makes a leader great? A dose of luck, for sure. But specific leadership traits mark extraordinary individuals time and time again and help elevate the standouts from the vast middle. That’s the overarching takeaway from an extensive and growing collection of... View Details
Keywords: by Avery Forman
  • 23 May 2005
  • Research & Ideas

What Could Bring Globalization Down?

We tend to think of the forces of globalization as a permanent part of the landscape—but then perhaps they were thinking that way too in 1914, when a number of factors from an over-extended superpower to a... View Details
Keywords: by Cynthia Churchwell
  • 22 Feb 2024
  • Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

There’s a virtual elephant in AI’s room: It’s nearly impossible to make the technology forget. And there are an increasing number of scenarios where consumers and programmers may not only want to remove data from a machine learning... View Details
Keywords: by Rachel Layne; Technology; Information Technology