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  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How Starbucks' Growth Destroyed Brand Value

By: John A. Quelch
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  • 2008
  • Blog

Harvard Business Online—Marketing Know:How: How Companies Should Play the Olympics

By: John A. Quelch
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  • 2007
  • Blog

Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple

By: John A. Quelch
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  • April 15, 2009
  • Article

Massport: Government That Works

By: John A. Quelch
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  • March 10, 2009
  • Article

Why CMOs Are Gaining Ground In This Recession

By: John A. Quelch
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  • December 5, 2008
  • Comment

Rebuilding America—Now

By: John A. Quelch
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  • September 11, 2008
  • Article

9/11 Victims Recalled As Names, Not Numbers

By: John A. Quelch
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  • October 10, 2005
  • Article

How Soft Power Is Winning Hearts, Minds and Influence

By: John A. Quelch
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  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Apparel and Accessories Industry; Biotechnology Industry; Communications Industry; Consumer Products Industry; Distribution Industry; Entertainment and Recreation Industry; Food and Beverage Industry; Health Industry; Information Industry; Information Technology Industry; Insurance Industry; Manufacturing Industry; Media and Broadcasting Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Retail Industry; Technology Industry; Tourism Industry; Transportation Industry; Travel Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • June 2015 (Revised May 2017)
  • Teaching Note

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch
Keywords: Healthcare; Experiential Quality; Conformance Quality; Clinical Outcomes; Cost Efficiency; Quality; Performance; Health Care and Treatment
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  • November 2014 (Revised May 2017)
  • Teaching Note

Fresno's Social Impact Bond for Asthma

By: John A. Quelch
The case desccribes a social impact bond (SIB) to fund home-based remediation programs designed to reduce asthma attacks among Fresno residents (especially children) and thereby save on health care costs (ambulance callouts, emergency room visits etc.). The case... View Details
Keywords: Programs; Social Issues; Investment Return; Health Care and Treatment; Health Industry; California
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  • September 2014 (Revised January 2017)
  • Teaching Note

Access Health CT: Marketing Affordable Care (A) & (B)

By: John A. Quelch
Keywords: Affordable Care Act (ACA); Marketing Communications; Market Segmentation; Marketing Management; Startup Management; Analysis; Innovation and Invention; Marketing; Measurement and Metrics; Outcome or Result; Performance; Strategy; Health Industry; Insurance Industry; North and Central America
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  • June 2014 (Revised May 2017)
  • Teaching Note

Vision 2020: Takeda and the Vaccine Business

By: John A. Quelch
Keywords: Asia; Healthcare; Pharmaceuticals; Innovation And Management; Health; Innovation and Invention; Strategy; Leadership; Growth and Development; Change; Health Industry; Pharmaceutical Industry; Asia
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  • January 2011
  • Supplement

BBC America Showreel, Fall 2007

By: John A. Quelch
HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details
Keywords: Global Strategy; Television Entertainment; Brands and Branding; Media and Broadcasting Industry; United Kingdom; United States
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  • July 2010 (Revised March 2011)
  • Supplement

Google in China (C)

By: John A. Quelch
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  • February 2008 (Revised August 2011)
  • Teaching Note

Charles Schwab & Co., Inc.: The 'Talk to Chuck' Advertising Campaign (TN)

By: John A. Quelch
Teaching Note for [507005]. View Details
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  • February 2007
  • Tutorial

Measuring Marketing Performance

By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation
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  • August 2004 (Revised May 2017)
  • Teaching Note

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch
Teaching Note to (9-504-051). View Details
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  • August 2004
  • Supplement

Interview with Christine Day - Starbucks

By: John A. Quelch
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  • July 2003
  • Case

CARE USA

By: John A. Quelch
CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits. View Details
Keywords: Nonprofit Organizations; Marketing Communications; Brands and Branding; United States
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