Intention - Publications - Faculty & Research

06 Dec 2021
News

Action Plan: Whole Sale

individualized content that is less permanent. Think TikTok, not Facebook: “Understanding how to talk to them using their technology and their language is really important.” Be intentional about your values. The consumption-to-conviction... View Details

Keywords: April White; ecommerce; bricks and mortar; marketing; beauty

10 Feb 2014
News

King of His Castle

hopes in the near future to focus full time on the Renaissance empire he has built and is intent on expanding. "I get to apply my business skills to the building of the company, but my passion for it hasn't diminished at all," he says.... View Details

Keywords: Jill Radsken; Arts, Entertainment

October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

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20 Apr 2016
Research & Ideas

When CEOs Become Activists

debate about gay rights in Indiana” To investigate, Toffel and Chatterji designed an experiment to gauge whether mentioning Cook’s concerns about the RFRA influenced public support for the law, and whether Cook’s opinion affected consumers’ View Details

Keywords: by Carmen Nobel; Technology; Publishing

27 Oct 2020
News

How the Best Leaders Answer “What Are We Here for?”

02 Dec 2022
News

Research: Men Speak More Abstractly Than Women

19 Nov 2021
News

When Your Authority Fluctuates Throughout the Day

18 Aug 2010
News

How to Spot a Lie

Web

Content & Community for Students | Social Enterprise | Harvard Business School

by-product, but as an intentional outcome that motivates me to get up and go to work every day. Molly: To me, social enterprise means any organization that purposefully seeks to combine positive social and environmental impact with... View Details

25 Feb 2022
Blog Post

Climate Stories

Actionable Climate Literacy Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest... View Details

01 Feb 1998
News

A Player's View: Gord Kluzak (MBA '98)

High above the gleaming ice surface of Boston's FleetCenter, Gord Kluzak (MBA '98) gazes down intently at the fast-paced action between the Boston Bruins and the Pittsburgh Penguins. No ordinary spectator, Kluzak is an Emmy Award–winning... View Details

Keywords: James E. Aisner

02 Dec 2019
News

A Long-Standing Commitment to Global Understanding

executive of the Rockefeller family’s global investment company. Intent on narrowing his international focus and extending his impact, Barry founded Zephyr Management in 1994. The firm invests in small and medium- sized businesses in... View Details

01 Jun 1997
News

Of Myth and Merlin: T.A. (Tom) Barron's Literary Odyssey

greatest wizard of all time. Although Barron's novels are generally found in the science fiction or young adult sections of bookstores, his intentions transcend such categories. "I'm writing for thoughtful people of all ages, people who... View Details

Keywords: Thomas Frick

01 Jun 2000
News

Debbie Cohen Scales Her Mountain

diagnosis -- a "road map" or "operating guide" for breast cancer patients. While Just Get Me Through This! includes medical information from her coauthor, Dr. Robert M. Gelfand, its primary intent is to help women manage the day-to-day... View Details

Keywords: Morgan Baker

19 Nov 2018
Working Paper Summaries

Lazy Prices

Keywords: by Lauren Cohen, Christopher J. Malloy, and Quoc Nguyen; Financial Services

30 Jul 2024
Research & Ideas

Do Social Movements Sway Voters? Not Really, Except for One

increase in liberal attitudes on racial issues and vote intentions for the Democrats” in the 2020 US presidential election, the paper says. While it’s unclear why the Black Lives Matter movement shifted more views than other social... View Details

Keywords: by Sean Silverthorne

15 Jun 2021
News

Turning Point: Tell Me More

Illustration by Gisela Goppel Illustration by Gisela Goppel By Diane Hessan (MBA 1977) My entire career has been a series of pivots: a friend who convinced me to join his firm, a conversation on an airplane that turned into a new job, a middle-of-the-night idea that... View Details

Keywords: politics; communication; voting; demographics

03 Mar 2016
News

3-Minute Briefing: Pamela Meyer (MBA 1986)

(photo by Cade Martin) At my 20th HBS reunion I heard faculty member Michael Wheeler describe behavior people engage in when they’re being deceptive. The room was transfixed. No one was on their phone! It turned out there is a robust, well-funded body of... View Details

Keywords: Julia Hanna

01 Dec 2001
News

BOOK: You Can't Enlarge the Pie

interest groups); "Live for the moment" (condoning present behavior that negatively affects the future); and "No pain for us, no gain for them" (resisting change that, over time, would benefit the majority, out of concern that it might hurt a minority in the short... View Details

Keywords: Publishing Industries (except Internet); Information; Colleges, Universities, and Professional Schools; Educational Services

September 2007
Article

(Noisy) Communication

By: Bharat Anand and Ron Shachar

Communication is central to many settings in marketing and economics. A focal attribute of communication is miscommunication. We model this key characteristic as a noise in the messages communicated, so that the sender of a message is uncertain about its perception by... View Details

Keywords: Communication Intention and Meaning; Interpersonal Communication; Cost vs Benefits; Marketing Communications; Performance Improvement; Mathematical Methods

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