Publications

Web

Buy Now, Pay Later: Credit, Information, and the Courts

rating. The case law and regulatory structure arising out of these legal challenges set precedents that continue to influence the law relating to privacy, libel, and intellectual property today. The... View Details

2014
Working Paper

Bio-Piracy or Prospering Together? Fuzzy Set and Qualitative Analysis of Herbal Patenting by Firms

By: Prithwiraj Choudhury and Tarun Khanna

Since the 1990s, several Western firms have filed patents based on medicinal herbs from emerging markets, evoking protests from local stakeholders against 'bio-piracy'. We explore conditions under which firms and local stakeholders share rents from such patents. Our... View Details

Keywords: Rents From New Technology; Local Stakeholders; Herbal Patents; QCA; Fuzzy Set Analysis; Qualitative Case Studies; Plant-Based Agribusiness; Patents; Emerging Markets; Health Care and Treatment; Business and Stakeholder Relations; Cross-Cultural and Cross-Border Issues; Agriculture and Agribusiness Industry; Pharmaceutical Industry

23 Jan 2007
First Look

First Look: January 23, 2007

from Innovation and the Intellectual Property Revolution Author:Gary Pisano Periodical:Commemorating the 20th Anniversary of the publication of David Teece's article, "Profiting from Innovation"... View Details

Keywords: Martha Lagace

January 2011 (Revised January 2011)
Case

Marvel Enterprises, Inc. (Abridged)

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry

June 2007 (Revised April 2009)
Case

Opening Pandora's Box

By: Willy C. Shih, Stephen P. Kaufman, Melissa Marie Blakeley and Marissa Wairy Dent

Pandora.com provided a highly customizable online radio service tailored to listeners' musical preferences and had registered explosive growth since its September 2005 launch. But proposed changes in royalty rates threatened to kill off many Internet radio sites,... View Details

Keywords: Business Model; Entrepreneurship; Disruptive Innovation; Intellectual Property; Growth and Development Strategy; Service Operations; Internet; Media and Broadcasting Industry

01 Dec 2018
News

Collaborative Cures

diagnostics, consumer, and devices, collectively raising more than $150 million in funding. To further catalyze these new science-based businesses, the program provides fellows professional development in areas such as startup strategy, design thinking, View Details

November 2006
Article

Patent Citations as a Measure of Knowledge Flows: The Influence of Examiner Citations

By: Juan Alcacer and Michelle Gittelman

Analysis of patent citations is a core methodology in the study of knowledge diffusion. However, citations made by patent examiners have not been separately reported, adding unknown noise to the data. We leverage a recent change in the reporting of patent data showing... View Details

Keywords: Patents; Knowledge Sharing; Management Analysis, Tools, and Techniques; Information Technology; Prejudice and Bias; Change

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September 1997
Case

Bayer AG (B)

By: John A. Quelch

Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details

Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany

20 Nov 2007
First Look

First Look: November 20, 2007

market); developing a platform for DVR-based advertising; entering the audience research business; leveraging TiVo's intellectual property both through litigation and in the marketplace; and expanding into... View Details

Keywords: Martha Lagace

2012
Chapter

IP Modularity in Software Ecosystems: How SugarCRM's IP and Business Model Shape Its Product Architecture

By: Josef Waltl, Joachim Henkel and Carliss Y. Baldwin

Keywords: Business Model; Digital Platforms; Open Source Distribution; Complexity; Applications and Software; Intellectual Property

July 1999
Case

Quickturn Design Systems, Inc. (E)

By: Jay W. Lorsch and Katharina Pick

Supplements the (A) case. View Details

Keywords: Patents; Governing and Advisory Boards; Behavior; Lawsuits and Litigation; Organizations; Acquisition; Corporate Governance; Service Industry

August 2008 (Revised May 2009)
Background Note

International Enforcement of U.S. Patents

By: Robert C. Pozen and Jordan Hirsch

A company that owns a U.S. patent can enforce its patent protections in three ways: by filing a lawsuit in U.S. federal district court, by bringing action in the International Trade Commission, or through the World Trade Organization. This note discusses the pros and... View Details

Keywords: International Relations; Patents; Courts and Trials; Lawsuits and Litigation; Rights

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September 2006 (Revised August 2007)
Case

Warner Bros. and BitTorrent

Involves the copyright issues associated with Bram Cohen's revolutionary program BitTorrent, which makes it possible to transfer very large files, such as movies, at a high speed over the Internet. The program, which is available for free over the Internet, is used for... View Details

Keywords: Technological Innovation; Copyright; Lawfulness; Distribution; Internet and the Web; Motion Pictures and Video Industry

October 1992 (Revised September 1993)
Case

Nopane Advertising Strategy

By: David E. Bell

Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details

Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States

2008
Working Paper

The Ethnic Composition of U.S. Inventors

By: William R. Kerr

The ethnic composition of US scientists and engineers is undergoing a significant transformation. This study applies an ethnic-name database to individual patent records granted by the United States Patent and Trademark Office to document these trends with greater... View Details

Keywords: Inventors; Scientists; Engineers; Information Technology; Patents; Ethnicity; Innovation and Invention; Research and Development; Immigration; China; United States; India

08 Mar 2011
First Look

First Look: March 8

tinkerers from across the globe led to a process of cumulative innovation unhindered by rivalry operating through the intellectual property rights system. Yet in 1903, the year the Wright Brothers achieved... View Details

Keywords: Sean Silverthorne

March 2012
Article

Managing Political Risk in Global Business: Beiersdorf 1914-1990

By: Geoffrey Jones and Christina Lubinski

This article is concerned with business strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks... View Details

Keywords: Business Strategy; Government and Politics; Risk Management; Brands and Branding; Problems and Challenges; Communication Technology; Cost; Trademarks; Strategy; Pharmaceutical Industry; Germany

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