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      • July 1999
      • Comment

      Commentary: Finance Theory and Future Trends: The Shift to Integration

      By: Robert C. Merton
      Keywords: Theory; Finance; Trends; Change; Integration
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      Merton, Robert C. "Commentary: Finance Theory and Future Trends: The Shift to Integration." Risk (July 1999), 48–50.
      • May 1999 (Revised December 2003)
      • Case

      European Monetary Union

      By: Richard H.K. Vietor and Sabina M. Ciminero
      On January 1, 1999, 11 European countries unified their currencies--48 years after their first integrative efforts. This marks a huge development in the structure of Europe and the world's economy. This case examines the integrative process, the Single Europe Act and... View Details
      Keywords: Money; Currency; Globalized Economies and Regions; Markets; International Relations; Alliances; System; Integration; Macroeconomics; Business and Government Relations; European Union
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      Vietor, Richard H.K., and Sabina M. Ciminero. "European Monetary Union." Harvard Business School Case 799-131, May 1999. (Revised December 2003.)
      • April 1999 (Revised June 1999)
      • Case

      1-800 Buy Ireland

      By: Willis M. Emmons III, Adele S. Cooper and J. Richard Lenane
      After decades of poor economic performance, the Irish government adopted major changes in economic policy in 1987. By the end of the 1990s, Ireland's real GDP growth rate of almost 10% per year exceeds that of all member nations of the European Union (EU). A key... View Details
      Keywords: Integration; Development Economics; Supply and Industry; Policy; Foreign Direct Investment; Growth and Development Strategy; Macroeconomics; Republic of Ireland
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      Emmons, Willis M., III, Adele S. Cooper, and J. Richard Lenane. "1-800 Buy Ireland." Harvard Business School Case 799-132, April 1999. (Revised June 1999.)
      • March 1999 (Revised April 1999)
      • Case

      Environmental Risk Management at Chevron Corporation

      By: Forest L. Reinhardt, Monica M Mandelli and Jennifer Burns
      Chevron Corp., headquartered in San Francisco, manages a worldwide, vertically integrated value chain from the oil well to the gasoline station. Mishandling of oil at any stage of production can damage the natural environment, human health, corporate profitability, or... View Details
      Keywords: Risk Management; Risk and Uncertainty; Environmental Sustainability; Energy Generation; Supply Chain Management; Metals and Minerals; Management Systems; Management Teams; Trade; Vertical Integration; Energy Industry; Mining Industry
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      Reinhardt, Forest L., Monica M Mandelli, and Jennifer Burns. "Environmental Risk Management at Chevron Corporation." Harvard Business School Case 799-062, March 1999. (Revised April 1999.)
      • Article

      Businessmen and Land Ownership in the Late Nineteenth Century

      By: Tom Nicholas
      This article analyses the proportions of personal to real estate wealth for a group of 295 businessmen profiled in the Dictionary of business biography. It shows that businessmen who owned land on a large scale in the late nineteenth century were a comparatively small... View Details
      Keywords: Ownership; Personal Finance; Property; Biography; History; Acquisition; Wealth; Power and Influence; Status and Position; Integration; Transformation; Market Transactions
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      Nicholas, Tom. "Businessmen and Land Ownership in the Late Nineteenth Century." Economic History Review 52, no. 1 (February 1999): 27–44.
      • 1999
      • Chapter

      Integrated Marketing Communications in Practice

      By: John Deighton
      Keywords: Marketing Communications; Integration
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      Deighton, John. "Integrated Marketing Communications in Practice." Chap. 33 in The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones, 339–355. Thousand Oaks, CA: Sage Publications, 1999.
      • 1999
      • Chapter

      The Concept of Integrated Marketing Communications

      By: J. A. Deighton
      Keywords: Marketing Communications; Integration
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      Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones. Thousand Oaks, CA: Sage Publications, 1999.
      • January 1999
      • Case

      Bell Atlantic and the Union City Schools (D): Results and Replication

      By: Rosabeth M. Kanter and Ellen Pruyne
      The last in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Reviews the various outcomes of the partnership called Project Explore, from the perspective of Bell Atlantic managers and... View Details
      Keywords: Mobile and Wireless Technology; Strategic Planning; Change Management; Leadership Development; Outcome or Result; Horizontal Integration; Partners and Partnerships; Trends; Education; Technological Innovation; Telecommunications Industry; Education Industry; New Jersey
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      Kanter, Rosabeth M., and Ellen Pruyne. "Bell Atlantic and the Union City Schools (D): Results and Replication." Harvard Business School Case 399-084, January 1999.
      • January 1999
      • Case

      State Street Corporation: Leading with Information Technology (B)

      By: Stephen P. Bradley and Kelley Porter
      With Multi-currency HORIZON, a real-time multi-currency accounting system that replaced the traditional batch-oriented single-currency accounting system, successfully launched, State Street Corp. (State Street) began to focus on growing the scope of its business... View Details
      Keywords: Accounting; Trends; Global Strategy; Growth and Development Strategy; Competitive Strategy; Information Technology; Value Creation; Financial Services Industry
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      Bradley, Stephen P., and Kelley Porter. "State Street Corporation: Leading with Information Technology (B)." Harvard Business School Case 799-034, January 1999.
      • December 1998
      • Case

      Bell Atlantic and the Union City Schools (A): The Intelligent Network

      By: Rosabeth M. Kanter and Ellen Pruyne
      The first in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Provides an overview of the telecommunications industry in general and Bell Atlantic in particular, with special attention to... View Details
      Keywords: Mobile and Wireless Technology; Strategic Planning; Change Management; Leadership Development; Horizontal Integration; Partners and Partnerships; Trends; Education; Technological Innovation; Telecommunications Industry; New Jersey
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      Kanter, Rosabeth M., and Ellen Pruyne. "Bell Atlantic and the Union City Schools (A): The Intelligent Network." Harvard Business School Case 399-029, December 1998.
      • December 1998 (Revised December 1999)
      • Case

      Morgan Stanley Dean Witter Private Client Services

      By: Thomas J. DeLong, David M. Darst, Ann K Rusher and Catherine M. Conneely
      The 1997 merger of retail giant Dean Witter and investment bank Morgan Stanley was a year old when Bob Sculthorpe was appointed director of Private Client Services (PCS) at Morgan Stanley Dean Witter (MSDW). The firm was still operating under two separate broker-dealer... View Details
      Keywords: Mergers and Acquisitions; Business Divisions; Investment Banking; Brands and Branding; Salesforce Management; Competitive Strategy; Retail Industry
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      DeLong, Thomas J., David M. Darst, Ann K Rusher, and Catherine M. Conneely. "Morgan Stanley Dean Witter Private Client Services." Harvard Business School Case 899-107, December 1998. (Revised December 1999.)
      • December 1998
      • Case

      Pioneer Hi-Bred: Turning Seeds Into Factories

      By: F. Warren McFarlan and Melissa Dailey
      The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details
      Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa
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      McFarlan, F. Warren, and Melissa Dailey. "Pioneer Hi-Bred: Turning Seeds Into Factories." Harvard Business School Case 399-095, December 1998.
      • December 1998
      • Supplement

      Vermeer Technologies: Making Transitions

      By: Ashish Nanda
      After being acquired by Microsoft, Vermeer Technologies executives discuss the process of integrating their team into Microsoft. View Details
      Keywords: Integration; Acquisition; Information Technology Industry
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      Nanda, Ashish. "Vermeer Technologies: Making Transitions." Harvard Business School Video Supplement 899-508, December 1998.
      • July 1998
      • Case

      Microsoft--1995 (Abridged)

      By: Tarun Khanna and David B. Yoffie
      Focuses on how Microsoft built one of the world's greatest franchises and poses questions about what, if anything, can stop the company. Teaching purpose: To teach building competitive advantage, the advantages of bundling, and the sustainability of competitive... View Details
      Keywords: Competitive Strategy; Competitive Advantage; Business Strategy; Corporate Strategy; Horizontal Integration; Information Technology Industry; Computer Industry
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      Khanna, Tarun, and David B. Yoffie. "Microsoft--1995 (Abridged)." Harvard Business School Case 799-003, July 1998.
      • June 1998 (Revised November 2010)
      • Teaching Note

      M-TRONICS (TN) (A) and (B)

      By: Joseph L. Bower and Lynda M. Applegate
      Teaching Note for 807156 and 807157. View Details
      Keywords: Corporate Entrepreneurship; Business Subsidiaries; Problems and Challenges; Integration; Manufacturing Industry
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      Bower, Joseph L., and Lynda M. Applegate. "M-TRONICS (TN) (A) and (B)." Harvard Business School Teaching Note 398-171, June 1998. (Revised November 2010.)
      • June 1998
      • Article

      A New Takeover Defense Mechanism: Using an Equal Treatment Agreement as an Alternative to the Poison Pill

      By: Guhan Subramanian
      Keywords: Strategy; Agreements and Arrangements; Horizontal Integration
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      Subramanian, Guhan. "A New Takeover Defense Mechanism: Using an Equal Treatment Agreement as an Alternative to the Poison Pill." Delaware Journal of Corporate Law 23, no. 2 (June 1998).
      • May 1998 (Revised October 1998)
      • Case

      Komatsu and Dresser: Putting Two Plus Two Together

      By: Ashish Nanda
      In 1987, Komatsu Ltd., looking to expand its presence in the U.S. earth-moving equipment (EME) industry, enters into a 50-50 joint venture with Dresser. The management of the Komatsu Dresser joint venture faces difficulty in bringing the two halves together. The rift... View Details
      Keywords: Integration; Machinery and Machining; Restructuring; Joint Ventures; Cross-Cultural and Cross-Border Issues; Construction Industry; Manufacturing Industry; Japan; United States
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      Nanda, Ashish, and Georgia Levenson. "Komatsu and Dresser: Putting Two Plus Two Together." Harvard Business School Case 898-269, May 1998. (Revised October 1998.)
      • March 1998
      • Teaching Note

      Personality Types: The Myers-Briggs Type Indicator (TN)

      By: David A. Thomas and Emily Heaphy
      Describes a class design for teaching students about the Myers-Briggs Type Indicator (MBTI). The Ideal Organization exercise is the centerpiece of the class. It demonstrates that people with different cognitive types have distinct preferences for the type of... View Details
      Keywords: Job Search; Working Conditions; Personal Development and Career; Situation or Environment; Perception; Integration
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      Thomas, David A., and Emily Heaphy. "Personality Types: The Myers-Briggs Type Indicator (TN)." Harvard Business School Teaching Note 498-069, March 1998.
      • March 1998 (Revised December 1999)
      • Case

      Bronner Slosberg Humphrey

      By: David E. Bell and Donald M Leavitt
      Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details
      Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry
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      Bell, David E., and Donald M Leavitt. "Bronner Slosberg Humphrey." Harvard Business School Case 598-136, March 1998. (Revised December 1999.)
      • March 1998
      • Article

      The Role of Social Context on Decisions: Integrating Social Cognition and Behavioral Decision Research

      By: M. H. Bazerman and A. E. Tenbrunsel
      Keywords: Decision Making; Integration; Cognition and Thinking; Behavior; Research
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      Bazerman, M. H., and A. E. Tenbrunsel. "The Role of Social Context on Decisions: Integrating Social Cognition and Behavioral Decision Research." Basic and Applied Social Psychology 20, no. 1 (March 1998): 87–91.
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