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  • July 2013
  • Case

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

By: John A. Quelch and Diane Badame
Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details
Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States
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  • Program

Developing Yourself as a Leader—Virtual

applications for this program, the Admissions Committee seeks a balance of organization and industry representation, as well as candidates' professional experience and current organizational responsibilities. Read More Answering Your... View Details
  • February 2018 (Revised August 2019)
  • Case

The Rise Fund: TPG Bets Big on Impact

By: Vikram S. Gandhi, Caitlin Reimers Brumme and Sarah Mehta
It is March 2017, and TPG, a global alternative investment firm with $74 billion assets under management, has recently launched its inaugural impact-investing fund—the $2 billion Rise Fund. In an effort to “take the religion out of impact investing,” Maya Chorengel,... View Details
Keywords: Impact Investing; Impact Measurement; Equity; Investment; Measurement and Metrics; Financial Services Industry; California; San Francisco
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  • August 2017 (Revised August 2018)
  • Case

Busbud: Building a Data Company

By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler
The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is... View Details
Keywords: Data Science; Analytics and Data Science; Business Startups; Knowledge Acquisition; Customers; Measurement and Metrics; Transportation Industry
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  • 20 May 2009
  • Working Paper Summaries

On Good Scholarship, Goal Setting, and Scholars Gone Wild

Keywords: by Lisa D. Ordóñez, Maurice E. Schweitzer, Adam D. Galinsky & Max H. Bazerman
  • 12 Oct 2022
  • Video

Ifeoma Ajunwa: Limitless Boundaries of Employee Surveillance

  • December 2012
  • Case

Ocean Mist Farms

By: David E. Bell, Jose B. Alvarez, Mary Shelman and Michael Norris
In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity. View Details
Keywords: Agribusiness; Agriculture and Agribusiness Industry; United States; California
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  • Program

The Women's Leadership Forum

nondiscrimination here. Learning and Living at HBS When you participate in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has... View Details

    Michael Beer

    MICHAEL BEER

    Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details

    • January 1983 (Revised July 1985)
    • Case

    Cable News Network

    By: John A. Quelch
    The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details
    Keywords: Advertising Campaigns; Management Teams; Journalism and News Industry; Journalism and News Industry
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    • September 1990 (Revised November 1991)
    • Case

    Merck & Co., Inc. (B)

    In late 1986, Merck revised its performance review and pay practices. The most important change was a shift from an absolute rating system to a forced-distribution system in which managers are forced to adhere to a given distribution of performance ratings. Other major... View Details
    Keywords: Performance Evaluation; Compensation and Benefits; Pharmaceutical Industry
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      Lakshmi Ramarajan

      Professor Ramarajan is the Diane Doerge Wilson Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. Her research examines the management and consequences of identities in organizations.

      She teaches the... View Details

      Keywords: nonprofit industry
      • 15 Sep 2014
      • Research & Ideas

      Are the Most Talented Employees the Highest Paid? Yes—If They’re Bankers

      324,761 survey responses from 1983 to 2011. In France, students who complete graduate engineering programs often pursue careers in lucrative fields including chemistry, oil, consulting, and, yes, finance. Thus, the researchers were able... View Details
      Keywords: by Carmen Nobel; Banking
      • 13 Mar 2025
      • Blog Post

      Advancing Health Care Innovation and Impact with Anita Gupta (GMP 29, 2020)

      classmates—leaders across industries who were grappling with their own challenges. We weren’t just analyzing case studies; we were discussing the real human impact behind them. Those discussions shaped my thinking in ways I never... View Details
      • Blog

      Reinventing the GMP Experience

      Attending a program at Harvard Business School Executive Education requires stepping away from responsibilities—both in the office and at home—to fully immerse yourself in the learning experience.... View Details
      • January 2001
      • Case

      Merck Global Health Initiatives (A)

      By: James E. Austin, Diana Barrett and James Weber
      The case series focuses on Merck's drug donation program and then raises new issues facing management about what to do about HIV/AIDS in Africa given the company's development of a new therapy. Describes collaboration among many parties including the Gates Foundation,... View Details
      Keywords: Programs; Philanthropy and Charitable Giving; Health Disorders; Health Care and Treatment; Private Sector; Public Sector; Alliances; Problems and Challenges; Pharmaceutical Industry; Botswana
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      • June 2011 (Revised December 2013)
      • Case

      FIJI Water: Carbon Negative?

      By: Francesca Gino, Michael W. Toffel and Stephanie van Sice
      Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon Negative campaign that would offset more greenhouse gas emissions than were released by the... View Details
      Keywords: Carbon Footprint; Carbon Offsetting; Corporate Social Responsibility and Impact; Environmental Sustainability; Brands and Branding; Negotiation Tactics; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States; Fiji
      Related
      • Program

      Risk Management for Corporate Leaders—Virtual

      board. This program is designed to enable team members to actively participate in a comprehensive, immersive learning experience without removing key people for an extended time from all work-related... View Details
      • December 1982 (Revised December 1984)
      • Case

      Hi-Tech Corp.

      By: Fred K. Foulkes and William E. Fruhan Jr.
      Hi-Tech examines the financial implications of a reduction in the work force via a voluntary severance program which offers up to two and a half times annual pay if an employee voluntarily terminates employment. View Details
      Keywords: Job Cuts and Outsourcing; Financial Management; Retirement; Employees; Compensation and Benefits; Corporate Finance; Technology Industry; Europe
      Related
      • Program

      Changing the Game

      in an Executive Education program on the HBS campus, you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take... View Details