Publications

TeachingInterests

Strategy - Building and Sustaining Competitive Advantage

By: Jan W. Rivkin

With the accelerating pace of competition, cutting-edge companies are defined by innovative strategies. In this Executive Education program, we explore how to develop groundbreaking stratgies and action plans for execution, forecast industry evolution, and analyze... View Details

International Business and Decentralized Finance

Over the last decade, the green shoots of a new economic order have emerged as decentralized technologies challenge traditional financial systems. Decentralized finance (DeFi) holds the potential to transform international business (IB) by offering accessible... View Details

March 2004 (Revised November 2004)
Case

Great Depression, Mass Unemployment, and Business Leadership, The

Explores the texture of mass unemployment during the Great Depression in the United States. Business leaders offer assessments of the Great Depression and the New Deal. View Details

Keywords: History; Employment; Financial Crisis; United States

June 2014
Article

Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves

By: Benjamin Edelman

How does online advertising become less effective than advertisers expect and less effective than measurements indicate? The current research explores problems that result, in part, from malfeasance by outside perpetrators who overstate their efforts to increase their... View Details

Keywords: Online Advertising; Measurement; Mismeasurement; Fraud; Invisible; Digital Marketing; Misleading and Fraudulent Advertising; Marketing Strategy

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2012
Book

Venture Capital, Private Equity, and the Financing of Entrepreneurship

By: Josh Lerner, Ann Leamon and Felda Hardymon

Venture Capital, Private Equity, and the Financing of Entrepreneurship stems from a realization that private equity overall—defined in this volume as venture capital and buyouts but excluding hedge funds—has become a vastly more sizable and influential part of the... View Details

Keywords: Venture Capital; Private Equity; Financing and Loans; Entrepreneurship

March 2009 (Revised September 2011)
Case

UBS and Auction Rate Securities (A)

By: Daniel Baird Bergstresser, Shawn A. Cole and Siddharth Bhaskar Shenai

UBS, a global financial services company, must decide whether to continue to support the market for Auction Rate Securities in the face of a growing financial crisis. These instruments, underwritten by UBS, were marketed to clients as highly liquid and safe... View Details

Keywords: Cost vs Benefits; Financial Crisis; Asset Pricing; Financial Liquidity; Financial Instruments; Government Legislation; Risk and Uncertainty; Financial Services Industry

spring 2004
Article

Multinationals and Linkages: An Empirical Investigation

By: Laura Alfaro and Andres Rodriguez-Clare

Several recent papers have used plant-level data and panel econometric techniques to carefully explore the existence FDI externalities. One conclusion that emerges from this literature is that it is difficult to find evidence of positive externalities from... View Details

Keywords: Foreign Direct Investment; Factories, Labs, and Plants; Relationships; Multinational Firms and Management; Brazil; Chile; Venezuela; Mexico

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June 2009 (Revised March 2011)
Module Note

The Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse

This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details

Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity

2023
Book

Beyond AI: ChatGPT, Web3, and the Business Landscape of Tomorrow

By: Ken Huang, Yang Wang, Feng Zhu, Xi Chen and Chunxiao Xing

This book explores the transformative potential of ChatGPT, Web3, and their impact on productivity and various industries. It delves into Generative AI (GenAI) and its representative platform ChatGPT, their synergy with Web3, and how they can revolutionize business... View Details

Keywords: Generative Ai; AI and Machine Learning; Ethics; Technology Adoption

May–June 2015
Article

Television Advertising and Online Shopping

By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur

Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details

Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States

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June 2004
Case

TechnoServe and the Tanzanian Specialty Coffee Industry

In 2003, TechnoServe, a U.S.-based, international, nonprofit organization, was deciding how to structure the capital investments required for Tanzanian business groups to acquire coffee bean central pulperies. This case explores the challenges of capital budgeting and... View Details

Keywords: Small Business; Nonprofit Organizations; Cash Flow; Emerging Markets; Financing and Loans; Capital Budgeting; Tanzania

Research Summary

Regulatory negotiations and risk communication

In the pharmaceutical industry a drugs benefits and risks are constantly being weighed by companies, regulators, physicians and drug consumers. While companies and regulators must make decisions based on population statistics about drug outcomes, physicians and drug... View Details

Research Summary

Cross-Boundary Coordination and Airline Performance

In the context of global airline alliances, this study explores how organizations engaged in partnerships for service delivery achieve coordination with each other. We will assess the impact of both cross-functional and cross-organizational coordination on the quality... View Details

April 2006
Background Note

Managing Innovation in an Uncertain World: Module 1: Innovation and Uncertainty

By: Alan D. MacCormack

Describes the first module of a Harvard Business School 30-session elective course called Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome these challenges. The... View Details

Keywords: Design; Curriculum and Courses; Innovation and Management; Projects; Opportunities; Perspective

22 Mar 2023
Blog Post

Decarbonization and Sustainable Production: Immersive Field Course in Denmark and the Netherlands

that I was never going to put into practice. Nonetheless, I figured I would at least use the skills I gained in school to find a different solution to Nigeria’s energy issues. Hence, I decided to explore a career in management consulting... View Details

06 Sep 2006
Lessons from the Classroom

Mixing Students and Scientists in the Classroom

Despite earning two engineering degrees at Stanford, HBS associate professor Lee Fleming says he always knew he "wanted to study more than electrons." Even so, the former professional musician and bike racer, who worked at... View Details

Keywords: by Deborah Blagg; Education

19 Jul 2011
Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

The News Corporation/News of the World scandal has been described as a case study in bad management. What was there about the company's organizational culture that led to "Murdoch's Mess"? Professor Michel Anteby, who studies how meaning is built at work... View Details

Keywords: by Staff; Journalism & News; Publishing

Research Summary

Marketing and Competition in Pharmaceutical Markets

In his research on pharmaceutical markets, Professor King explores how marketing and product differentiation affect competition among firms in the prescription market for anti-ulcer drugs. Four main results emerge from an analysis of antiulcer drug sales from 1977 to... View Details

January 1990 (Revised May 1991)
Case

Hoechst and the German Chemical Industry

Describes the rise of the German chemical industry and the specific country-based factors that contributed to the rise. Focuses on the German firm Hoechst: its history, its position after World War II, and its subsequent internationalization. Set in 1986 when Hoechst... View Details

Keywords: Business History; Competitive Advantage; Acquisition; Chemical Industry; Germany; United States