Publications

November 2018 (Revised August 2020)
Case

The Reinvention of Kodak

By: Ryan Raffaelli and Christine Snively

The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details

Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy

March 2010 (Revised April 2010)
Case

Alibaba Group

By: Julie M. Wulf

Discusses how Alibaba Group successfully managed new business ventures to become a leader in China's online marketplaces. Students follow Alibaba Group's transition from a startup to a multibusiness firm with over 15,000 employees in just over a decade. They analyze... View Details

Keywords: History; Business Subsidiaries; Competition; Multinational Firms and Management; Corporate Strategy; Executive Compensation; Business Headquarters; Cooperation; Organizational Change and Adaptation; Growth and Development Strategy; China

Many blockbuster products and services that have redefined the global business landscape are built around platforms that tie together two distinct groups of users in a network. Examples include credit cards that link consumers and merchants; operating systems that... View Details

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

however, that most companies that claim to practice customer relationship management actually focus on managing individual customer interactions. While they think they are talking strategy, firms are actually mired in the View Details

Keywords: by Peter K. Jacobs

April 2002
Article

Internal Capital Markets and Firm-Level Compensation Incentives for Division Managers

By: Julie Wulf

Do multidivisional firms structure compensation contracts for division managers to mitigate incentive problems in their internal capital markets? I find evidence that compensation and investment incentives are substitutes: firms providing a stronger link to firm... View Details

Keywords: Capital Markets; Executive Compensation; Capital Budgeting; Motivation and Incentives; Profit; Decisions; Resource Allocation; Performance; Investment; Contracts

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12 Oct 1999
Research & Ideas

Women Leading Business: A New Kind of Conversation

For high-powered executive women, the HBS program Women Leading Business: An Executive Forum offers a unique opportunity to discuss strategy, examine problems, and explore solutions. Below Professor Myra... View Details

Keywords: Re: Myra M. Hart & Cynthia A. Montgomery

June 2018
Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh

We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details

Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science

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21 May 2007
Research & Ideas

Fixing the Marketing-CEO Disconnect

In most companies, no one knows and understands your customers and their changing needs better than the marketing department. Certainly that knowledge should be routinely presented and understood by the chief executive and board of... View Details

Keywords: by Sean Silverthorne

June 2021
Case

uBiome

By: Thomas R. Eisenmann and Olivia Graham

uBiome provided clinical tests that sequenced the DNA of human microbiome samples, providing data on health conditions directly to consumers or to prescribing physicians. Founded in 2012, the San Francisco-based startup raised $105 million from top-tier venture capital... View Details

Keywords: Business Startups; Crime and Corruption; Insolvency and Bankruptcy

12 May 2009
News

Schumer's Shareholder Bill Misses the Mark

June 2006 (Revised March 2007)
Case

Jack Carlisle, CIO

An experienced CIO hired to professionalize IT in a growing financial services firm struggles with the turmoil that follows sudden replacement of the company's CEO. Jack Carlisle must assess the changes, both actual and prospective, in an environment in which IT has... View Details

Keywords: Change Management; Information Technology; Personal Development and Career; Management Teams; Financial Services Industry

25 Jun 2019
Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

mind that communities are governed very differently than companies. User communities operate outside the boundaries of the firm even in cases where the community organizes around a firm’s core products––and View Details

Keywords: by Danielle Kost

12 Apr 2004
Research & Ideas

What Great American Leaders Teach Us

difference in the world. To that end, we search for opportunities to contribute to the study of leadership and the development of content for the MBA Program and various executive education offerings.... View Details

Keywords: by Sean Silverthorne

17 Jan 2007
Op-Ed

Learning from Private-Equity Boards

today? The answer is yes and no. The no (or probably not) answer reflects the likelihood that executives of private-equity firms do not, on average, possess any more ethical discipline than leaders of public... View Details

Keywords: by Malcolm Salter; Financial Services

January 2008
Article

Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things

By: Clayton M. Christensen, Stephen P. Kaufman and Willy C. Shih

Most companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices.... View Details

Keywords: Investment; Innovation and Management; Growth and Development Strategy; Business and Shareholder Relations; Prejudice and Bias; Value Creation