Publications

February 2003 (Revised August 2003)
Case

Disposable Diaper Industry in 2003, The

Updates the continuing developments in the disposable diaper industry from 1994 to 2003. Investigates new product innovation, global expansion, and emerging competitors in the highly competitive diaper industry, including the rise of training pants and ventures into... View Details

Keywords: Competition; Market Entry and Exit; Supply and Industry; Consumer Products Industry

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

represented by firms like Threadless.com and TopCoder.com, which have figured out how to use markets and communities concurrently. Q: Apple's iPhone, which provides a platform and a large potential market... View Details

Keywords: by Sean Silverthorne; Technology

04 Nov 2015
News

M.B.A.s Get Lessons in Income Inequality

2022
Working Paper

When the Journey—And Not Just the Destination—Matters: How Internationalization Shapes Entrepreneurial Experimentation

By: Nataliya Langburd Wright and Laura Huang

Internationalization—gaining exposure to cross-border markets—is often the result of an entrepreneur’s experimentation and strategy around their core business. Scholars have shown how entrepreneurs develop products or services, and after achieving some traction, turn... View Details

Keywords: Entrepreneurship And Strategy; Entrepreneurial Ventures; Entrepreneurial Journey; International Entrepreneurship; Entrepreneurship; Business Startups; Global Range; Strategy

2011
Teaching Note

Beyondsoft Co., Ltd. (A) (TN)

By: F. Warren McFarlan, Donghong Li and Hong Zhang

In the past two decades, along with China's rapidly growing economy and its integration into the world economic system, the Chinese software outsourcing industry has also risen from zero to being fairly significant in the world IT market. It is currently growing much... View Details

Keywords: Business Models; Competition; Competitive Strategy; Computer Software; Emerging Markets; Outsourcing; Strategy; China; Applications and Software; China

August 2008
Case

The Chubb Corporation in China

By: Li Jin, Michael Shih-ta Chen and Aldo Sesia

The Chubb Corporation, headquartered in the U.S., was the holding company for a number of property and casualty insurance companies which operated in 29 countries. In 1979, the Chinese government, as part of its "reform and open" policy invited a delegation of Chubb... View Details

Keywords: Insurance; Globalized Firms and Management; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Business and Government Relations; Insurance Industry; China; United States

Find at Harvard

November 2018 (Revised December 2020)
Technical Note

Initial Coin Offerings in 2018

By: Jeffrey J. Bussgang, Ramana Nanda, Robert F. White and Nathaniel Schwalb

In 2018, Initial Coin Offerings (ICOs) were an emerging fundraising method for blockchain-based projects. As the ecosystem grew, there were many open questions on regulation, pricing, and even which projects were a good fit for blockchain. However, there was already... View Details

Keywords: Blockchain; Initial Coin Offerings; ICO; Decentralization; Networks; Protocols; Entrepreneurship; Project Finance

November 2023
Case

Apple Inc. in 2023

By: David B. Yoffie and Sarah von Bargen

Under CEO Tim Cook, Apple became the first trillion dollar market cap company, the first two trillion dollar company, and the first three trillion dollar company. Since the COVID pandemic, Apple gained over 20% of the world smartphone market and 50% of the U.S. market,... View Details

Keywords: Competitive Advantage; Product Positioning; Emerging Markets; Competitive Strategy; Technological Innovation; Revenue; Technology Industry

March 2005 (Revised July 2007)
Case

Capital Controls in Chile in the 1990s (A)

By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel

In 1991, Chile adopted a framework of capital controls focused on reducing the massive flows of foreign investment coming into the country as international interest rates remained low. Capital inflows threatened the Central Bank's ability to manage the exchange rate... View Details

Keywords: Developing Countries and Economies; Economic Growth; Financial Crisis; Capital; Governance Controls; Business and Government Relations; Chile

04 Oct 2010
News

Why Wal-Mart Went Shopping in Africa

January 2002 (Revised September 2002)
Case

Corporate Renewal in America

By: Bruce R. Scott and Thomas S. Mondschean

Discusses various macroeconomic, regulatory, technological, and financial forces that led to increased corporate restructuring in the United States beginning in the mid-1980s. The U.S. financial system is often viewed as the most developed in the world and a model for... View Details

Keywords: Performance Evaluation; Corporate Governance; Macroeconomics; Economic Systems; Restructuring; Markets; Private Sector; Corporate Finance; Germany; Japan; United States

09 Jan 2012
News

Fresh experiences in the field

Web

Negotiation, Organizations & Markets Awards & Honors - Faculty & Research

Goldenberg : Selected as a 2023 Rising Star by the Association for Psychological Science. 2022 Francesca Gino : Received the Wyss Award for Excellence in Doctoral Student Mentoring in 2022. Ashley V.... View Details

November 2016 (Revised April 2018)
Case

reMarkable: e-Writing the Future

By: Elie Ofek and Curtis Hsu

Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like... View Details

Keywords: Entrepreneurial Marketing; Innovation Management; Go To Market Strategy; Marketing Plan; Target Market; Digital Devices; Consumer Electronics; Forecasting; Information Technology; Marketing Strategy; Innovation and Management; Marketing Channels; Entrepreneurship; Forecasting and Prediction; Product Marketing; Product Development; Electronics Industry

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

utilization of ground forces—the personal selling and get-out-the-vote strategy.” "I think this research connects beautifully with a normal business operation within a corporation," says Doug J. Chung, an assistant professor in the View Details

Keywords: by Dina Gerdeman

10 May 2013
News

Innovation in the arts

March 2015 (Revised September 2016)
Case

Terrapin Laboratory

By: Richard G. Hamermesh and Joseph B. Fuller

Describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity... View Details

Keywords: Business Growth; Entrepreneurial Management; Entrepreneurship; Growth Strategy; Market Entry; Venture Capital; Growth Management; Expansion; Financing and Loans; Health Care and Treatment; Health Testing and Trials; Business Startups; Pharmaceutical Industry; Health Industry

2011
Teaching Note

China Merchants Bank in Transition (TN)

By: F. Warren McFarlan, Guoqing Chen and Ziqian Zhao

This case depicts China Merchants Bank's second strategic transformation. In the 90's, China Merchants Bank creatively introduced an all-in-one-card and an all-in-one-net based on IT systems and network, enabling itself to expand nationwide. By successfully entering... View Details

Keywords: Commercial Banks; Credit Cards; Strategy; Transformations; China; Banking; Information Technology; Banking Industry; China

March 2005
Case

Windhoek Nature Reserve: Financing a Sustainable Conservation Model in Namibia

In 2003, a Namibian entrepreneur was deciding how to finance and manage the risks of an ecotourism, nature reserve, venture project. Explores the challenges facing an entrepreneur operating in an emerging market with imperfect local financial and legal institutions. View Details

Keywords: Emerging Markets; Entrepreneurship