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(2,170)
- Faculty Publications (663)
- November 1991
- Case
Magic Johnson: Endorsements ""After""...?
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details
- October 1991 (Revised November 1993)
- Case
Play Time Toy Co.
By: Thomas R. Piper
The president of a toy company is considering the adoption of level production in a business characterized by highly seasonal sales. The issues include balancing the cost savings and the inventory risk, estimating the seasonal financing need, and determining the... View Details
- August 1991 (Revised February 1992)
- Case
Gain Sharing at Star Cablevision Group
By: Leonard A. Schlesinger and Sarah Ann Greene
Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details
- July 1991 (Revised May 1993)
- Case
Fairfield Inn (B)
By: James L. Heskett
The manager of a Fairfield Inn located near a family entertainment center is requesting special consideration for a falling quality rating caused, in his opinion, by unusually high occupancy rates at his unit. The case raises questions about quality measurement,... View Details
- October 1990 (Revised March 1993)
- Background Note
Note on Cable Television Regulation
Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details
- October 1990 (Revised February 1991)
- Case
Sony Corp.: Globalization
- March 1989
- Background Note
Industry Note: In-Car Entertainment
By: F. Warren McFarlan and H. Jeff Smith
Keywords: Media
- March 1989
- Case
Philips In-Car Entertainment (A)
By: F. Warren McFarlan and H. Jeff Smith
- March 1989
- Teaching Note
Philips In-Car Entertainment (A), (B), & (C), and Industry Note: In-Car Entertainment, Teaching Note
By: F. Warren McFarlan and H. Jeff Smith
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
- June 1987 (Revised January 1994)
- Teaching Note
Suzanne de Passe at Motown Productions (A), (A1), and (B), Teaching Note
By: Linda A. Hill
Teaching Note for (9-487-042), (9-497-015), and (9-494-014). View Details
Keywords: Entertainment and Recreation Industry
- November 1986 (Revised October 1995)
- Case
Suzanne de Passe at Motown Productions (A)
By: Linda A. Hill
Illustrates: 1) the impact of a manager's leadership style on corporate culture, direction, and performance; 2) the concept of fit between leadership style and the requirements of situations in which managers find themselves; and 3) the need for managers to adapt their... View Details
- June 1986 (Revised May 1989)
- Case
Good Time Toy Co.
By: Thomas R. Piper
Keywords: Entertainment and Recreation Industry
- May 1986
- Case
Sunshine Toy Co., Software Case
By: Thomas R. Piper
Keywords: Entertainment and Recreation Industry