Publications

October 2018 (Revised July 2023)
Case

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta

Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details

Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco

Web

Business Insights Blog | HBS Online

Transforming Customer Experiences Winning with Digital Platforms Subscribe to the Blog Email * Please complete this required field. Email must be formatted correctly. Please complete all required fields. RSS... View Details

02 Jun 2009
First Look

First Look: June 2, 2009

business practices, allowed businesses to connect with students at the individual level. At the same time, the creation of platforms for business-education learning brought system-level improvements. In particular, MCBRE's board of... View Details

Keywords: Martha Lagace

March 2021
Case

VideaHealth: Building the AI Factory

By: Karim R. Lakhani and Amy Klopfenstein

Florian Hillen, co-founder and CEO of VideaHealth, a startup that used artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. A process for quickly building and iterating on new... View Details

Keywords: Artificial Intelligence; Innovation and Invention; Disruptive Innovation; Technological Innovation; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Entrepreneurship; AI and Machine Learning; Technology Industry; Medical Devices and Supplies Industry; North and Central America; United States; Massachusetts; Cambridge

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details

Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China

29 Jan 2013
First Look

First Look: Jan. 29

which it creates a digital platform for publishing digital magazines on the iPad. The case is intended, in part, as an introduction to the challenges media companies face due... View Details

Keywords: Sean Silverthorne

Web

Credential of Leadership, Impact, and Management in Business | HBS Online

digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details

Keywords: Publishing Industries (except Internet); Information

Web

Climate Impact - Business & Environment

make choices about what to eat. Clover Food Lab was founded to convince meat-lovers that vegetables aren't just delicious but have the power to save the planet.” Megan Murday MBA 2021 | Founder & CEO, Metric “Metric is a digital ESG... View Details

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

Andrew Binns, a consultant affiliated with HBS’s Digital Initiative. Tushman, the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Emeritus, chairs the Advanced Management Program at HBS. He co-wrote the book with... View Details

Keywords: by Lane Lambert

Web

Statistical & Data Services - Research Computing Services

maps; synthetic controls) Visualizations Machine Learning, Artificial Intelligence, and Natural Language Processing State-of-the-art data retrieval (e.g., Twitter data, Google news posts, location data) Optical Character Recognition (OCR; View Details

August 2022 (Revised June 2024)
Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia

In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details

Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry

Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

Jacobs (MBA 2007) CEO & Cofounder, Generate Capital Scott Jacobs (MBA 2007) CEO & Cofounder, Generate Capital In 2014, Scott Jacobs cofounded Generate Capital, a leading sustainable infrastructure platform delivering affordable, reliable... View Details

February 2022
Case

NFX Capital and Moov Technologies

By: Scott Duke Kominers and Nicole Tempest Keller

In July 2019, James Currier, a general partner at San Francisco-based NFX Ventures, was considering a seed stage investment of $1.5 million in Moov Technologies, a B2B marketplace for used industrial equipment. NFX was a venture capital firm focused on seed-stage... View Details

Keywords: Venture Capital; Network Effects; Marketplace Matching; Digital Platforms; Market Design; Applications and Software; Semiconductor Industry; Financial Services Industry; San Francisco

December 2021
Case

Burning Glass Technologies: From Data to Product

By: Suraj Srinivasan and Amy Klopfenstein

In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details

Web

Online Management Course | HBS Online

experts from companies like Amgen Pharmaceuticals, Uber, and United States Digital Service. Description of silent animated video above: Learner scrolls through video interviews from prominent business leaders About the Professors Joseph... View Details

17 Nov 2020
Research & Ideas

Why a Blended Workforce May Be Key to Lasting Competitive Advantage

In recent years, companies have been anxious about the lack of skilled workers to fill pivotal jobs. But then came COVID-19 and a subsequent recession. The ensuing business turmoil and record-high unemployment may have temporarily distracted companies from their... View Details

Keywords: by Joseph B. Fuller

2023
Working Paper

The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

By: Abhay Aneja, Michael Luca and Oren Reshef

Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details

Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry