Publications

November 2022 (Revised March 2023)
Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta

This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details

November 2022 (Revised March 2023)
Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta

This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details

03 Feb 2009
First Look

First Look: February 3, 2009

Journal of Interactive Marketing 23, no. 1 (winter 2009): 2-12 Abstract The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that... View Details

Keywords: Martha Lagace

01 May 2007
First Look

First Look: May 1, 2007

obtain bandwidth larger (smaller) than s/(s+f). The paper constitutes a first step towards a general analytical foundation for scarce resource allocation in peer-to-peer file sharing networks. PDF not available. Peer-to-Peer File Sharing and the Market for View Details

Keywords: Sean Silverthorne

19 Jul 2011
First Look

First Look: July 19

from its main competitors such as multinational Danone in that it is a 270-person workers' cooperative with 60 percent of its membership made up of mentally disabled individuals. Since its establishment in 1982, the organization has aimed... View Details

Keywords: Sean Silverthorne

29 May 2018
First Look

New Research and Ideas, May 29, 2018

from digital platforms have the potential to improve our understanding of gentrification and enable new measures of how neighborhoods change in close to real time. Combining data on businesses from Yelp with data on gentrification from... View Details

Keywords: Dina Gerdeman

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

young Indigenous Australian university student who created the Australian Indigenous Mentoring Experience (AIME), a nonprofit organization he formed to respond to the problem of Indigenous high school students completing high school at... View Details

Keywords: Dina Gerdeman

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

retention. He discusses that gap in a recent article in the European Business Review, titled What Senior Executives Should Know About Sales. “If you look at the Fortune 500, there is currently only one CEO who came up the organization... View Details

Keywords: by Michael Blanding

September 2014 (Revised March 2015)
Case

Managing Multi-Media Audiences at WHDH (Boston)

By: Thales Teixeira and V. Kasturi Rangan

WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details

Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

Teradyne and HP forced their organizations to focus on these new technologies. The CEOs of both companies got involved, creating separate, financially autonomous divisions for the projects to ensure that the technological breakthroughs... View Details

Keywords: by Clark Gilbert; Technology

April 2024 (Revised November 2024)
Case

Moderna: Pioneering a People Platform to Accelerate Science Innovation

By: Tatiana Sandino, Emil Dy and Samuel Grad

Moderna was founded in 2010 to explore how messenger ribonucleic acid (mRNA) could be used to create breakthrough medicines by encoding instructions for the body to create antibodies. When Stéphane Bancel (HBS 2000) took over in 2011, he bet on the potential of this... View Details

Keywords: Disruptive Innovation; Talent and Talent Management; Selection and Staffing; AI and Machine Learning; Digital Strategy; Innovation and Management; Leadership Development; Management Practices and Processes; Management Systems; Organizational Culture; Performance Evaluation; Alignment; Employee Relationship Management; Science-Based Business; Expansion; Pharmaceutical Industry; Biotechnology Industry; United States

15 Sep 2009
First Look

First Look: September 15

pressures in that environment, can influence creativity by influencing people's passion for their work. Managers can influence the level of creativity in their organizations by establishing work environments that support passion for the... View Details

Keywords: Martha Lagace

03 Sep 2024
Research & Ideas

Is It Even Possible to Dam the Flow of Misleading Content Online?

second quarter of 2023 alone, for example, Meta, Facebook’s parent company, took action on 13.6 million pieces of terrorism-related content and 1.1 million posts on organized hate. “Content moderation is simply not a good way to counter... View Details

Keywords: by Jay Fitzgerald; Information Technology; Technology

22 Jul 2008
First Look

First Look: July 22, 2008

Groups in Decentralized Organizations (revised) Authors:Heather M. Caruso, Todd Rogers, and Max H. Bazerman Abstract No abstract is available at this time. Download the paper: http://www.hbs.edu/research/pdf/07-090.pdf Team Familiarity,... View Details

Keywords: Martha Lagace

October 2019 (Revised August 2020)
Case

The Predictive Index

By: Lynda M. Applegate and James Weber

Mike Zani and Daniel Muzquiz needed to decide next steps to create a new category in the human resources consulting industry and scale their company.
Zani and Muzquiz, serial entrepreneurs, acquired Predictive Index in 2014. Previously, as clients of the... View Details

Keywords: Human Resources; Selection and Staffing; Talent and Talent Management; Recruitment; Corporate Entrepreneurship; Venture Capital; Change Management; Disruptive Innovation; Digital Platforms; Growth and Development Strategy; Consulting Industry; Service Industry; United States