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All HBS Web
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- Faculty Publications (2,564)
- May 2020 (Revised October 2020)
- Teaching Note
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery and Chekitan S. Dev
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott’s global brand officer, was charged with making sense of the brand portfolio...
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- 2023
- Working Paper
How Resilient Is Venture-Backed Innovation? Evidence from Four Decades of U.S. Patenting
By: Sabrina T. Howell, Josh Lerner, Ramana Nanda and Richard Townsend
Despite theoretical predictions to the contrary, corporate innovation is strongly pro-cyclical. In this paper, we compare innovation in the economy as a whole to that of firms backed by venture capital (VC), a source of capital associated with the most impactful young...
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Keywords:
Recessions;
Venture Capital;
Innovation and Invention;
Patents;
Business Cycles;
Economic Slowdown and Stagnation
Howell, Sabrina T., Josh Lerner, Ramana Nanda, and Richard Townsend. "How Resilient Is Venture-Backed Innovation? Evidence from Four Decades of U.S. Patenting." Harvard Business School Working Paper, No. 20-115, May 2020. (Revised July 2023.)
- May 2020
- Article
The Creation and Evolution of Entrepreneurial Public Markets
By: Shai Bernstein, Abhishek Dev and Josh Lerner
This paper explores the creation and evolution of new stock exchanges around the world geared towards entrepreneurial companies, known as second-tier exchanges. Using hand-collected novel data, we document the proliferation of these new stock exchanges that were...
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Keywords:
Stock Exchanges;
Entrepreneurship;
Finance;
Initial Public Offering;
Capital;
Entrepreneurial Finance
Bernstein, Shai, Abhishek Dev, and Josh Lerner. "The Creation and Evolution of Entrepreneurial Public Markets." Journal of Financial Economics 136, no. 2 (May 2020): 307–329.
- 2020
- Chapter
The Relational Roles of Brands
By: Jill Avery
In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how...
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Keywords:
Customer Relationship Management;
Customer Focus and Relationships;
Customers;
Brands and Branding;
Marketing Strategy;
Marketing
Avery, Jill. "The Relational Roles of Brands." Chap. 8 in Marketing Management: A Cultural Perspective. 2nd edition, edited by Luca M. Visconti, Lisa Penaloza, and Nil Toulouse, 121–137. Routledge, 2020.
- May 5, 2020
- Article
Why the Crisis Is Putting Companies at Risk of Losing Female Talent
By: Colleen Ammerman and Boris Groysberg
There has been a massive shift in how work gets done inside many companies and the global pivot to working remotely will likely change how many think about face time and rigid work schedules. Might these changes benefit women? The authors argue that will depend on how...
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Keywords:
Coronavirus Pandemic;
Remote Work;
Flexible Work Arrangements;
Health Pandemics;
Employees;
Working Conditions;
Gender
Ammerman, Colleen, and Boris Groysberg. "Why the Crisis Is Putting Companies at Risk of Losing Female Talent." Harvard Business Review Digital Articles (May 5, 2020).
- April 2020
- Case
Promoting Land and Nature Jerky
By: John A. Quelch and Katherine B. Hartman
Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine...
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Keywords:
Advertising;
Spending;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Food and Beverage Industry
Quelch, John A., and Katherine B. Hartman. "Promoting Land and Nature Jerky." Harvard Business School Brief Case 920-563, April 2020.
- April 2020 (Revised June 2022)
- Technical Note
Quantitative Analysis in Marketing
By: Sunil Gupta
Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining...
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Gupta, Sunil. "Quantitative Analysis in Marketing." Harvard Business School Technical Note 520-091, April 2020. (Revised June 2022.)
- April 2020 (Revised October 2021)
- Case
SpaceX, Economies of Scale, and a Revolution in Space Access
By: Matthew C. Weinzierl, Kylie Lucas and Mehak Sarang
From the time he transformed the world of online banking, Elon Musk established himself as a bold innovator. After selling X.com to PayPal in 2002, he founded a series of revolutionary start-ups, starting with Space Exploration Technologies (SpaceX). Hoping to "make...
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Keywords:
Space Tech;
Space Access;
Vision;
Economies Of Scale;
Technological Innovation;
Emerging Markets;
Commercialization;
Finance;
Aerospace Industry
Weinzierl, Matthew C., Kylie Lucas, and Mehak Sarang. "SpaceX, Economies of Scale, and a Revolution in Space Access." Harvard Business School Case 720-027, April 2020. (Revised October 2021.)
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution...
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Keywords:
Digital Marketing;
Crowdsourcing;
CRM;
Startup;
Direct-to-consumer;
DTC;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Customer Relationship Management;
Venture Capital;
Business Startups;
Entrepreneurship;
Social Media;
Beauty and Cosmetics Industry;
United States
- April 2020 (Revised October 2020)
- Case
Unilever's Response to the Future of Work
By: William R. Kerr, Emilie Billaud and Mette Fuglsang Hjortshoej
In February 2020, Nick Dalton, executive vice president HR business transformation at Unilever, reflected on the changing nature of work marked by rapid advances in artificial intelligence, machine learning, and automation. Launched in 2016, Unilever’s Future of Work...
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Keywords:
Change Management;
Human Capital;
Organizational Change and Adaptation;
Mission and Purpose;
Organizational Structure;
Transformation;
Human Resources;
Consumer Products Industry;
Europe
Kerr, William R., Emilie Billaud, and Mette Fuglsang Hjortshoej. "Unilever's Response to the Future of Work." Harvard Business School Case 820-104, April 2020. (Revised October 2020.)
- Column
What Will U.S. Health Care Look Like After the Pandemic?
The pandemic crisis is almost certain to change many American industries. It would be a shame if health care is not one of them. A number of major practices have been altered to help the country cope with the extraordinary demands that the pandemic has imposed on the...
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Huckman, Robert S. "What Will U.S. Health Care Look Like After the Pandemic?" Harvard Business Review (website) (April 7, 2020).
- April 3, 2020
- Article
How Hospitals Can Manage Supply Chain Shortages as Demand Surges
By: Richard M.J. Bohmer, Gary P. Pisano, Raffaella Sadun and Thomas C. Tsai
The best practices in supply chain and operations management can help health care providers cope with the surge in patients and the supply shortages. They will help them create a comprehensive strategy aimed at both the demand- and supply-side roots of the problem. The...
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Keywords:
Hospitals;
Health Pandemics;
Health Care and Treatment;
Supply Chain Management;
Operations;
Management;
Strategy
Bohmer, Richard M.J., Gary P. Pisano, Raffaella Sadun, and Thomas C. Tsai. "How Hospitals Can Manage Supply Chain Shortages as Demand Surges." Harvard Business Review (website) (April 3, 2020).
- April 2020 (Revised August 2021)
- Case
Singapore: 'Facing Challenges Together'
Since its expulsion from Malaysia in 1965, Singapore had transformed itself from a third world island nation into a vibrant city-state with one of the highest levels of GDP per capita in the world. However, sluggish demand among Singapore's major trade partners began...
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Keywords:
Savings;
Productivity Growth;
Productivity;
Economic Institutions;
Economic Development;
Government And Business;
Government Policy;
Economic Policy;
Country Analysis;
Investment And Savings;
Institutions;
Economic Growth;
Macroeconomics;
Development Economics;
Investment;
Government and Politics;
Trade;
Policy;
Research and Development;
Analysis;
Economics;
Business and Government Relations;
Asia;
Singapore;
Southeast Asia
Vietor, Richard H.K. "Singapore: 'Facing Challenges Together'." Harvard Business School Case 720-036, April 2020. (Revised August 2021.)
- April 2020
- Article
Field Comparisons of Incentive-Compatible Preference Elicitation Techniques
By: Shawn A. Cole, A. Nilesh Fernando, Daniel Stein and Jeremy Tobacman
Knowledge of consumer demand is important for firms, policy makers, and economists. One common tool for incentive-compatible demand elicitation, the Becker-DeGroot-Marschak (BDM) mechanism, has been widely used in laboratory settings but rarely evaluated for...
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Keywords:
Incentive-compatible Elicitation;
Experimental Methods;
Weather Insurance;
Rainfall Insurance;
Agricultural Extension;
Demand and Consumers
Cole, Shawn A., A. Nilesh Fernando, Daniel Stein, and Jeremy Tobacman. "Field Comparisons of Incentive-Compatible Preference Elicitation Techniques." Journal of Economic Behavior & Organization 172 (April 2020): 33–56.
- 2021
- Working Paper
Hunting for Talent: Firm-Driven Labor Market Search in the United States
By: Rembrand Koning, Sharique Hasan and Ines Black
This article analyzes the phenomenon of firm-driven labor market search—or outbound recruiting—where recruiters are increasingly “hunting for talent” rather than passively relying on workers to search for and apply to job vacancies. Our research methodology leverages...
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Keywords:
Hiring;
Referrals;
Outbound Recruiting;
Labor Markets;
Selection and Staffing;
Networks;
Recruitment;
Strategy;
United States
Koning, Rembrand, Sharique Hasan, and Ines Black. "Hunting for Talent: Firm-Driven Labor Market Search in the United States." SSRN Working Paper Series, No. 3576498, September 2021.
- March 2020
- Technical Note
Intrapreneurship: Leading Innovation Efforts in Established Organizations
By: Karen G. Mills and Annie Dang
“Intrapreneurship” is the use of entrepreneurial management techniques within established companies to create new environments that foster innovation. Mature firms have consistently faced risk of elimination from competitors, shifting consumer preferences, and...
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Keywords:
Intrapreneurship;
Innovation;
Corporate Venture Capital;
Accelerators;
Incubators;
Lean Startup;
Hypothesis Testing;
Business Ventures;
Entrepreneurship;
Innovation and Invention;
Leadership;
Framework;
Disruption
Mills, Karen G., and Annie Dang. "Intrapreneurship: Leading Innovation Efforts in Established Organizations." Harvard Business School Technical Note 820-096, March 2020.
- March 2020
- Teaching Note
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery and Anat Keinan
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the...
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Keywords:
Two-sided Marketplace;
Two-sided Market;
Hospitality Industry;
Hotels;
Luxury Brand;
Sharing Economy;
Startup;
Scaling;
Growth;
Customer Segmentation;
Brand Positioning;
Marketing;
Marketing Strategy;
Brands and Branding;
Luxury;
Entrepreneurship;
Business Startups;
Business Model;
Venture Capital;
Customers;
Segmentation;
Growth and Development Strategy;
Travel Industry;
Tourism Industry;
Accommodations Industry;
United Kingdom;
London;
Europe
- March 2020
- Teaching Note
Reawakening the Magic: Bob Iger and the Walt Disney Company
By: David J. Collis
Teaching Note for HBS No. 717-483.
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- March 2020 (Revised April 2020)
- Case
CarTrade
By: Rajiv Lal and Shreya Ramachandran
Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer...
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Keywords:
Online Marketplace;
Automobiles;
Customer Base;
Internet and the Web;
Growth and Development Strategy;
Business Model;
Financing and Loans;
E-commerce;
Digital Platforms;
Digital Marketing;
Auto Industry;
Retail Industry;
India;
Mumbai
Lal, Rajiv, and Shreya Ramachandran. "CarTrade." Harvard Business School Case 520-088, March 2020. (Revised April 2020.)
- March 2020 (Revised October 2020)
- Case
Jeffrey Deitch: Art Entrepreneur
By: Henry McGee, Rohit Deshpandé and Sarah Gulick
Jeffrey Deitch is an influential gallery owner and art entrepreneur. An HBS alumnus generally credited with developing the field of bank art advisory and financing services, Deitch has had a storied career in both the commercial and non-profit art world. Wrestling with...
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Keywords:
Cultural Entrepreneurship;
Arts;
Personal Development and Career;
Fine Arts Industry;
New York (city, NY);
Los Angeles
McGee, Henry, Rohit Deshpandé, and Sarah Gulick. "Jeffrey Deitch: Art Entrepreneur." Harvard Business School Case 320-042, March 2020. (Revised October 2020.)