Campaign Management - Publications - Faculty & Research

20 Sep 2012
Research & Ideas

US Competitiveness at Risk

but some probably should not. In making their location decisions, some managers failed to understand hidden costs of offshoring, such as indirect costs of hiring and retention, supervision, and intellectual-property protection. We also... View Details

Keywords: Re: Michael E. Porter & Jan W. Rivkin

01 Mar 2019
News

The Fight Beyond

posting. Green’s fiscal management and office leadership in Cairo received high marks, but being an OSS administrator was not enough; within six months, he was campaigning for a spot in Special Operations.... View Details

Keywords: April White; illustration by Wesley Allsbrook

01 Dec 2015
News

Golden State of Mind

(formerly Draper Fisher Jurvetson), the venture capital firm he founded in 1985 as a small business investment company called Draper Associates. Conventionally dressed, his tie nonetheless depicts a map of California divided into six states, a cause he View Details

Keywords: Julia Hanna

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Print View - Course Catalog

Elective Curriculum: Course Descriptions Last Updated: 24 Jun 2025 Print View View by Unit | View by Course Title | View by Faculty | Print View # A B C D E F G I L M N O P R S T U V W # Area Faculty Name Term Quarter Credits 3 Technologies that Will Change the World... View Details

October 2016
Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth

In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details

Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco

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