Publications

January 2002 (Revised March 2002)
Case

Virtualis Systems (Condensed)

By: Michael J. Roberts and Jay O. Light

Focuses on a graduating HBS MBA who has been working part-time with a Web-hosting firm in California. Discusses the question of which of several "business models" make the most sense for the company to pursue. View Details

Keywords: Entrepreneurship; Business Model; Management Analysis, Tools, and Techniques; Growth and Development Strategy; Business Strategy; Cost vs Benefits; SWOT Analysis; Management Practices and Processes; Web Services Industry; California

April 2001 (Revised July 2001)
Case

Zaplet, Inc.

By: Dorothy A. Leonard and Brian DeLacey

Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Information Technology; Organizational Design; Venture Capital; Valuation; Business Strategy; Restructuring; Expansion; Product Development; Innovation Strategy; Human Resources; Information Technology Industry; California

April 1998 (Revised July 1999)
Case

Randy Komisar: Virtual CEO

Randy Komisar serves as "virtual CEO" to numerous hi-tech start-ups in Silicon Valley. Explores Randy's role, his perspective on general management, and a choice between two opportunities in which he is considering investing his time. View Details

Keywords: Technology; Business or Company Management; Leadership; Business Startups; Management Teams; Technology Industry; California

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October 1997 (Revised September 2000)
Case

Disney (A): From Disneyland to Disney World—Learning the Art of Land Assembly

By: Michael A. Wheeler and Georgia Levenson

Walt Disney is contemplating sites for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney's strategy for land negotiation and acquisition, which is informed by his experience with the Anaheim park. View Details

Keywords: Negotiation Types; Negotiation Tactics; Acquisition; Tourism Industry; Entertainment and Recreation Industry; California

May 1991
Teaching Note

Macy's California, Teaching Note

By: Walter J. Salmon

Keywords: Retail Industry; California

July 1993
Teaching Note

Reshaping Apple Computer's Destiny 1992 TN

By: David B. Yoffie

Teaching Note for (9-393-011). View Details

Keywords: Computer Industry; California

September 1992 (Revised January 1994)
Case

Reshaping Apple Computer's Destiny 1992

By: David B. Yoffie and Johanna M. Hurstak

Examines John Sculley's approach toward transforming Apple Computer. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system inside Apple. View Details

Keywords: Management Style; Transformation; Management Teams; Management Systems; Computer Industry; California

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August 1978 (Revised May 1993)
Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger

Keywords: Media and Broadcasting Industry; California

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01 Mar 2011
News

Local Hero

and COO of the 2010 World Series–winning Giants, is on the air at a local sports radio station. He’s announcing plans to take the Series trophy on tour, not only throughout Northern California but also across the country to the site of... View Details

Keywords: Deborah Blagg; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

01 Apr 1999
News

WesTrek: Students Find Options in Bay Area

other student clubs as well as the School's Career Services Office and California Research Center. Representing the gamut of career options in the area, participating companies included small, private firms like software startup... View Details

06 Oct 2020
Blog Post

2+2 Where Are They Now Spotlight: Curtis Wu (MBA 2018)

years Did 2+2 change your path or alter your post-undergraduate plans?Growing up, I was an awkward and nerdy kid (and still am). After classes, you could find me making flamethrowers, rock candy, and California snowballs for Chemistry... View Details

06 Dec 2021
News

Tipping Point

2021, the percentage of those who contributed skyrocketed to 25 percent. The company also matches the gratuities; the total has been rising steadily since Trader Joe’s began stocking the product in its 200 California stores in 2021, and... View Details

Keywords: April White; Food Manufacturing; Manufacturing

01 Dec 2003
News

Roger Ullman: Going Green with E2

outdoors. I want to leave a world in which she can breathe the air, drink the water, and visit places that are still wild.” Ullman is proud to note that E2 was essential to the passage of a California law in July 2002 that limits carbon... View Details

Keywords: Julia Hanna; Management, Scientific, and Technical Consulting Services; Professional Services

Portrait Project

Zuriel Chavez

would lead them to the doorstep of a 6’5” blue-eyed 80-year-old white American World War II veteran. James P. Lapp lived alone in a small California town. Meeting “Grandpa,” as I would come to call him, would alter the course of my life.... View Details

01 Sep 2017
News

Starting Lineup: Power Plays

Grana (MBA 2009) and Paul Gibbs (MBA 2011); Founded 2011 Its HelioScope software simplifies design and sales for solar systems—an energy source whose US installations doubled between 2015 and 2016. The software produced by the San Francisco–based startup, winner of the... View Details

Keywords: Electric Power Generation, Transmission, Distribution; Utilities

Web

Alumni Forums - Alumni

LGBTQ New York N. California Singapore S. California Social Enterprise Initiative South Florida Toronto Washington DC Why choose Forums? “We believe that most people–and certainly many leaders–can benefit... View Details

November 2021 (Revised May 2022)
Case

QuantumScape's Mission to Revolutionize Energy Storage for a Sustainable Future

By: William A. Sahlman, Allison M. Ciechanover and Jeff Huizinga

QuantumScape CEO Jagdeep Singh juggles the many activities required to lead the next-generation battery pioneer. Founded in 2010, QuantumScape’s mission was to develop new “solid-state” car batteries that would improve upon traditional lithium-ion batteries in key... View Details

Keywords: Batteries; Electric Vehicles; SPACs; Innovation and Management; Technological Innovation; Science-Based Business; Environmental Sustainability; Auto Industry; Energy Industry; California; San Jose