Brand Value - Publications - Faculty & Research

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

of MasterCard and American Express. Likewise Coca-Cola is in, as always, but Pepsi's out. That's one big reason why Pepsi has had trouble gaining brand traction in international markets. What about all the other companies that can't land... View Details

Keywords: Garry Emmons

01 Dec 2014
News

Alumni and Faculty Books for December 2014

climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details

10 Jul 2000
Research & Ideas

Privatization and the New European Economy

International Senior Management Program) has been in the thick of Europe's airline industry for decades. With more than thirty years' experience at Swissair, he has served as president and CEO of Sabena since 1996. Christoph Brand (HBS... View Details

Keywords: by James E. Aisner; Air Transportation; Transportation

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

value proposition to maximize value creation for both consumers and the luxury brands that supported the business model. The jury was still out on whether a rental model could... View Details

Keywords: by Sean Silverthorne

25 Aug 2022
News

Vision: To Go-Go

conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps. A single... View Details

Keywords: Alexander Gelfand; entrepreneurship; foodtech; startup; Latin America

01 Aug 2014
News

A closer look at the industry of beauty

entrepreneurial imagination: the ability to understand values and trends and to shape them into brands people want," says Jones. Jones describes how, as the industry gained momentum, it played a significant... View Details

01 Dec 2017
News

Yoga Inc.

chain YogaWorks went public in August, valued at about $40 million; and Wanderlust’s yoga-focused festivals have attracted major crowds and major sponsors. But the bigger the business of yoga gets, the further away it moves from its... View Details

Keywords: Deborah Halber

01 Jun 2003
News

Male Consumers as Man-of-Action Heroes

of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details

Keywords: Douglas; Holt; Publishing Industries (except Internet); Information

Profile

Sebastien D'Incau

really skeptical about the value of a business education. To me, it meant a lot of money to read books and listen to teachers talk — not a ton of value." "But I was absolutely thrilled by what I found at HBS: ninety people, full... View Details

26 Apr 2011
News

BioMine Strikes Gold

Contest. BioMine uses existing scaled-up mining industry technologies to capture value from the 40 million tons of "e-waste" that is landfilled or incinerated annually around the world. (Watch Bradoo explain the concept behind BioMine.)... View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

Profile

Irina Gerry

learn as a professional and as an individual. I believe my HBS education will allow me to add great value to my company, my community, and to the consumers of my products. What did you learn during the job search process? I learned that... View Details

01 Apr 2002
News

HBS Press Books in Brief

they can compete successfully in both the old and the new economies. Authors Philip Kotler, Dipak C. Jain, and Suvit Maesincee show how to build a complete marketing platform around the exploration, creation, and delivery of superior View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

29 Nov 2017
News

Inbox: From Das’s Desk

An old adage about volunteers cites the value they bring to organizations as including “wealth, work, and wisdom.” These “three Ws” define the dedicated alumni body here at HBS. Although being a donor is certainly critical to sustaining... View Details

Keywords: Das Narayandas

21 May 2018
News

Community Partners Delivers “Expert Goodness” to the Bay Area

nonprofits a year,” either through direct engagement or in pro-bono brainstorming sessions. “It’s a wonderful way to give back,” says Club President Jan Gullet (MBA 1977). “We’ve done the research. Our members tell us what they value most... View Details

Keywords: Margie Kelley

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

to create a framework to help managers think about their allocation challenges. The result was published in a recent paper, "Allocating Marketing Resources". Brand managers can be confronted with a complex, daunting task, the authors... View Details

Keywords: by Sean Silverthorne

01 Sep 2014
News

Case Study: Declawing the Competition

cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the market, committing to healthy... View Details

19 Jun 2014
Blog Post

Exploring the World of Retail as an Intern at Walmart

on-campus recruiting. After going through the joy that is HBS Dedicated Interview Period for 1st year students, where over 100 organizations interview students over a three day period in Boston, I ended up with the choice between a finance & strategy role at... View Details

01 Dec 2002
News

Serving through TechnoServe

Paul and Susan Tierney in Ghana. With a mission to create economic value in Latin America and Africa by supporting local entrepreneurs, TechnoServe uses its $15 million budget and four hundred employees to provide business resources to... View Details

19 Sep 2006
First Look

First Look: September 19, 2006

the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry... View Details

Keywords: Sean Silverthorne

26 Jan 2016
First Look

January 26, 2016

overseeing them as loci of production, managers help to realize important market-specific social values. These values in turn ground responsibilities on the part of managers to pursue specific ends. By framing managerial responsibility in... View Details