Brand Building - Publications - Faculty & Research

Profile

Jeremy Andrus

now is managing growth and our increasing organizational complexity. Last year was very active: we opened an office in Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

04 Sep 2019
News

Clicks and Mortar

has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

Dr. R.S. Sodhi

Keywords: Dairy

Profile

Omowale Casselle

expectations of our consumers, retailers, and brand partners." "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and... View Details

Keywords: Technology; Consumer Products

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

highly un-cool mode of transport for many American suburban families. Almost as radical was Porsche's choice of locations to build this SUV, named the Cayenne. Even though wages in Germany are a good six to seven times higher than in... View Details

Keywords: by Martha Lagace; Auto; Manufacturing