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  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
Related
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

The dizzying explosion of generative artificial intelligence platforms has been the big business story of the past year, but how they’ll make money and how smart companies can use them wisely are the... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 19 Oct 2022
  • Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

is highly dependent on the chemistry, the experience each brings into the relationship, leadership styles and many other internal and external factors. While having cofounders can reduce business risk and/or bring complementary skills,... View Details
Keywords: by Julia Austin

    Alex Magnuson

    I am a doctoral student in the business economics program. I received a B.A. in Economics from Dartmouth College in 2019 and my main interests are in the topics of international trade and urban economics. My current research focuses on the role of big... View Details

    • 17 Jan 2018
    • Research & Ideas

    If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

    kutaytanir It’s no surprise that business executives make more money than lower-level employees. But when that pay disparity between a CEO and the average worker is perceived as unfair, the result may be more than unhappy workers: A... View Details
    Keywords: by Dina Gerdeman
    • May 2016 (Revised April 2018)
    • Case

    Building the Digital Manufacturing Enterprise of the Future at Siemens

    By: Willy Shih
    This case describes the motivation for and the development of Siemens' digital manufacturing enterprise vision, which became the foundation for its implementation of Industrie 4.0. While the effort started with a purely defensive move by Anton Huber, head of the... View Details
    Keywords: Big Data; Internet Of Things; Internet Of Everything; Industrie 4.0; Digital Factory; Digital Enterprise; Digital Manufacturing; Manufacturing; Production Management; Production Planning; Computer Software; Germany; German Manufacturing; Machinery and Machining; Information Technology; Digital Platforms; Technological Innovation; Production; Supply Chain; Applications and Software; Information Infrastructure; Internet and the Web; Analytics and Data Science; Manufacturing Industry; Germany
    Related
    • 01 Mar 2007
    • News

    Daniel Vasella

    years the growth rate of the vaccine industry will be between 15 and 20 percent, making it a very attractive industry. The margins are, again, not as high as in patented, branded products, but they still are quite attractive. Also, one of the reasons why View Details
    Keywords: Roger Thompson; multinational pharmaceutical company; prescription drugs; vaccines; Medicare; generics business; Health, Social Assistance
    • 04 Feb 2020
    • Video

    Ranjan Kapur

    Ranjan Kapur challenges the suggestion that only small agencies can be creative, and encourages big businesses to promote creativity.
     View Details
    • 14 Jul 2015
    • First Look

    First Look: July 14, 2015

    Production and the Design of Supporting Institutions By: Boudreau, Kevin J., and Karim R. Lakhani Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49361 May-June 2015 European Business... View Details
    Keywords: Sean Silverthorne
    • January 2016 (Revised January 2019)
    • Supplement

    The Allergan Board Under Fire (B)

    By: Lynn S. Paine, Suraj Srinivasan, John C. Coates and David Lane
    In 2014, the Allergan Inc. board of directors received a surprise takeover offer from Valeant Pharmaceuticals in alliance with hedge fund activist Bill Ackman's Pershing Square Capital Management. In the unprecedented arrangement between an acquirer and a hedge fund... View Details
    Keywords: Allergan, Inc.; Valeant; Ackman; Pershing Square; Tender Offer; Activist Investors; Business Models; R＆D; Board Of Directors; Securities Litigation; Acquisition Strategy; Takeover Defenses; Hedge Funds; Shareholder Rights; Proxy Contest; Shareholder Special Meetings; Legal Issues In Contested Takeovers; Corporate Governance; Investment Activism; Business and Stakeholder Relations; Business Model; Business and Shareholder Relations; Valuation; Pharmaceutical Industry
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    • 09 Jan 2014
    • News

    Give me another hit

    • March 2024
    • Case

    From “BIG” Ideas to Sustainable Impact at ICL Group (A)

    By: Linda A. Hill and Lydia Begag
    In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller became the CEO of ICL in 2018,... View Details
    Keywords: Change Management; Agribusiness; Accounting; Communication; Renewable Energy; Chemicals; Machinery and Machining; Metals and Minerals; Mining; Social Entrepreneurship; Corporate Entrepreneurship; Values and Beliefs; Environmental Sustainability; Natural Resources; Globalization; Information Technology; Collaborative Innovation and Invention; Leadership; Organizational Culture; Personal Development and Career; Talent and Talent Management; Manufacturing Industry; Agriculture and Agribusiness Industry; Chemical Industry; Israel; China; United States
    Related
    • 25 Oct 2013
    • News

    The Vast Majority Of Music Online Goes Basically Unpurchased

    • 17 Jun 2015
    • News

    Harvard Professor Bill George On Why 'Flex Hours' Are Critical

    • January 2016 (Revised January 2019)
    • Case

    The Allergan Board Under Fire (A)

    By: Lynn S. Paine, Suraj Srinivasan, John C. Coates and David Lane
    In 2014, the Allergan Inc. board of directors received a surprise takeover offer from Valeant Pharmaceuticals in alliance with hedge fund activist Bill Ackman's Pershing Square Capital Management. In the unprecedented arrangement between an acquirer and a hedge fund... View Details
    Keywords: Allergan, Inc.; Valeant; Ackman; Pershing Square; Tender Offer; Activist Investors; Business Models; R＆D; Board Of Directors; Securities Litigation; Acquisition Strategy; Takeover Defenses; Hedge Funds; Shareholder Rights; Proxy Contest; Shareholder Special Meetings; Legal Issues In Contested Takeovers; Governing and Advisory Boards; Mergers and Acquisitions; Corporate Governance; Management Teams; Business and Shareholder Relations; Pharmaceutical Industry
    Related
    • 13 Nov 2020
    • Blog Post

    Take a Seat in the Case Method Classroom

    Have you ever wondered what it was like to experience Harvard Business School’s Case Method teaching style? Watch the Harvard MBA Case Method classroom brought to life by Professor Tsedal Neeley and a section of current students and see... View Details
    • 11 Jul 2019
    • Blog Post

    Meet the MBA Class of 2020

    TAKE MY SKILLS TO THE NEXT LEVEL.” HOME REGION Buenos Aires, Argentina UNDERGRAD EDUCATION Universidad de San Andres, 2010 PREVIOUS EXPERIENCE Lartirigoyen Group, Adecoagro, ExxonMobil Michelle Lee “TO SCALE FOOD BUSINESSES, YOU FACE FUNDAMENTAL View Details
    • 07 Sep 2016
    • News

    Why CEOs Need to Make a Better Case for Free Trade

    • 12 Jul 2011
    • News

    Hedge-Fund Investors Scout Out Web Firms

    • 23 Aug 2011
    • News

    Book Review: The Progress Principle