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  • All HBS Web  (5,746)
    • People  (31)
    • News  (1,304)
    • Research  (3,048)
    • Events  (22)
    • Multimedia  (27)
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  • January 2018 (Revised January 2021)
  • Background Note

Customer Lifetime Social Value (CLSV)

By: Elie Ofek, Barak Libai and Eitan Muller
One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details
Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management
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Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
  • February 2018
  • Article

Retention Futility: Targeting High-Risk Customers Might Be Ineffective.

By: Eva Ascarza
Companies in a variety of sectors are increasingly managing customer churn proactively, generally by detecting customers at the highest risk of churning and targeting retention efforts towards them. While there is a vast literature on developing churn prediction models... View Details
Keywords: Retention/churn; Proactive Churn Management; Field Experiments; Heterogeneous Treatment Effect; Machine Learning; Customer Relationship Management; Risk Management
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Ascarza, Eva. "Retention Futility: Targeting High-Risk Customers Might Be Ineffective." Journal of Marketing Research (JMR) 55, no. 1 (February 2018): 80–98.
  • Research Summary

Knowledge flows and capability acquisition

By: Willy C. Shih
Technological advancements are a major source of improvement in competiveness, and a firm’s incentives to invest are diminished when the knowledge generated is involuntarily dispersed to competitors.  While intellectual property rights can moderate this flow to the... View Details
Keywords: Knowledge Aspects Of Strategy; Knowledge Management; Knowledge Spillovers; Knowledge Acquisition; Manufacturing Industry; Biotechnology Industry; Technology Industry; United States; China
  • 10 Mar 2021
  • News

Turning Point: Coming to Cambodia

Cambodian or otherwise, to teach the next generation the skills to revive the arts, to manage cultural organizations, or to lead the country. I made about 10 trips to Cambodia over 10 years. At the National... View Details
Keywords: mentorship; nonprofit management; retirement; leadership
  • 11 Jul 2023
  • Blog Post

Second Life: Reflections on Complementing Success with an Encore Career

In 2015, Steve Kloeblen retired and thought he was done with the corporate world. A graduate of HBS Executive Education’s General Management Program, Kloeblen had more than 30 years of experience with IBM,... View Details
  • 10 Nov 2022
  • Research & Ideas

Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back

series of experiments led by Harvard Business School Associate Professor Christine Exley show that people generally view women as more generous and equality-minded than men—but actually, men and women have... View Details
Keywords: by Shalene Gupta
  • Article

The Pot Calling the Kettle Black: Distancing Response to Ethical Dissonance

By: R. Barkan, S. Ayal, F. Gino and D. Ariely
Six studies demonstrate the "pot calling the kettle black" phenomenon whereby people are guilty of the very fault they identify in others. Recalling an undeniable ethical failure, people experience ethical dissonance between their moral values and their behavioral... View Details
Keywords: Ethical Dissonance; Cognitive Dissonance; Moral Judgment; Impression Management; Unethical Behavior; Values and Beliefs; Moral Sensibility; Cognition and Thinking; Research; Behavior; Judgments
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Barkan, R., S. Ayal, F. Gino, and D. Ariely. "The Pot Calling the Kettle Black: Distancing Response to Ethical Dissonance." Journal of Experimental Psychology: General 141, no. 4 (November 2012): 757–773.
  • October 2022 (Revised December 2022)
  • Case

Reimagining Enel: Enabling Sustainable Progress

By: Michael L. Tushman and Kerry Herman
CEO Francesco Starace is considering what is next for Enel SpA, one of world's largest energy companies. From 2014 to 2022, he has wrought a dramatic transformation at Enel, restructuring the company's business units; redeploying senior talent across functions and... View Details
Keywords: Leadership; Leadership And Change Management; Leadership Style; Leadership Succession; Renewables; Energy; Transformation; Renewable Energy; Business Divisions; Digital Transformation; Restructuring; Organizational Structure; Energy Industry; Europe; Latin America; North America; Spain; Italy
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Tushman, Michael L., and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress (A)." Harvard Business School Case 423-001, October 2022. (Revised December 2022.)
  • Article

The Inpatient Discharge Lounge as a Potential Mechanism to Mitigate Emergency Department Boarding and Crowding

By: Brian Franklin, Sharif Vakili, Robert S. Huckman, Sarah Hosein, Nicholas Falk, Katherine Cheng, Maria Murray, Sheila Harris, Charles A. Morris and Eric Goralnick
Delayed access to inpatient beds for admitted patients contributes significantly to emergency department (ED) boarding and crowding, which have been associated with deleterious patient safety effects. To expedite inpatient bed availability, some hospitals have... View Details
Keywords: Health Care Delivery; Emergency Room; Operations Improvement; Operations Management; Health Care and Treatment; Service Delivery; Operations; Management; Performance Improvement; Service Operations
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Franklin, Brian, Sharif Vakili, Robert S. Huckman, Sarah Hosein, Nicholas Falk, Katherine Cheng, Maria Murray, Sheila Harris, Charles A. Morris, and Eric Goralnick. "The Inpatient Discharge Lounge as a Potential Mechanism to Mitigate Emergency Department Boarding and Crowding." Annals of Emergency Medicine 75, no. 6 (June 2020): 704–714.
  • November 2018 (Revised February 2019)
  • Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick
In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details
Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel
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Ofek, Elie, and Sarah Gulick. "Israel at 70: Is it Possible to (re)Brand a Country?" Harvard Business School Case 519-006, November 2018. (Revised February 2019.)
  • Oct 05 2015
  • Interview

Doing Extraordinary Work

  • 01 Apr 2002
  • News

Professorship Brings Brierley's HBS Connection Full Circle

Harold M. Brierley (MBA '68), chairman and CEO of Brierley & Partners, describes himself as "an accidental entrepreneur," having entered HBS as a chemical engineer planning to pursue a management career in the oil industry. "HBS... View Details
Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services
  • 01 Dec 2022
  • News

Built to Last

Weisiger at Carolina Tractor & Equipment: laying a foundation for employee development and company values The third generation to lead Carolina Tractor & Equipment (CTE), Ed Weisiger Jr. (MBA 1986) wants to rewrite the typical Hollywood... View Details
Keywords: Julia Hanna; family business; leadershp; employee management; Machinery Manufacturing; Manufacturing
  • 2018
  • Working Paper

Backhanded Compliments: How Negative Comparisons Undermine Flattery

By: Ovul Sezer, Alison Wood Brooks and Michael I. Norton
Seven studies (N = 2352) examine backhanded compliments—seeming praise that draws a comparison with a negative standard—a distinct self-presentation strategy with two simultaneous goals: eliciting liking (“Your speech was good…”) and conveying status (“…for a woman”).... View Details
Keywords: Backhanded Compliments; Self-presentation; Impression Management; Interpersonal Perception; Liking; Status; Image Concern; Interpersonal Communication; Status and Position; Perception; Motivation and Incentives
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Sezer, Ovul, Alison Wood Brooks, and Michael I. Norton. "Backhanded Compliments: How Negative Comparisons Undermine Flattery." Harvard Business School Working Paper, No. 18-082, February 2018.
  • September 2023
  • Case

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who... View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Social Influencers; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
  • May 2016
  • Case

The Inexorable Rise of Walmart? 1988—2016

By: John R. Wells and Gabriel Ellsworth
In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details
Keywords: Asda; Costco; David Glass; Convenience Stores; Discount Retailing; Dollar Stores; Doug McMillon; E-commerce; Online Retail; General Merchandise; Grocery; Lee Scott; Mike Duke; Multichannel Retailing; Omnichannel; Neighborhood Market; Sam Walton; Sam's Club; Store Formats; Supercenter; Supermarket; Warehouse Clubs; Merchandising; Walmart; Wal-Mart; Globalized Firms and Management; Competitive Strategy; Corporate Strategy; Growth and Development Strategy; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Television Entertainment; Banks and Banking; Price; Profit; Revenue; Food; Global Range; Cross-Cultural and Cross-Border Issues; Global Strategy; Business History; Compensation and Benefits; Employees; Human Capital; Labor Unions; Wages; Business or Company Management; Goals and Objectives; Management Succession; Brands and Branding; Product Positioning; Distribution; Supply Chain; Supply Chain Management; Public Ownership; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Diversification; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Web; Web Sites; Retail Industry; Food and Beverage Industry; Distribution Industry; Banking Industry; United States; Arkansas; Bentonville
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Wells, John R., and Gabriel Ellsworth. "The Inexorable Rise of Walmart? 1988—2016." Harvard Business School Case 716-426, May 2016.
  • July 2010 (Revised June 2016)
  • Case

Erik Peterson at Biometra (A)

By: John J. Gabarro, Thomas DeLong and Jevan Soo
Describes the problems facing a recent MBA graduate in his job as general manager of a medical device company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be... View Details
Keywords: Business Subsidiaries; Leadership; Managerial Roles; Product Launch; Organizational Structure; Problems and Challenges; Medical Devices and Supplies Industry
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Gabarro, John J., Thomas DeLong, and Jevan Soo. "Erik Peterson at Biometra (A)." Harvard Business School Case 411-031, July 2010. (Revised June 2016.)
  • Oct 03 2016
  • Testimonial

Reinforcing Your Self-Confidence

  • Jun 03 2014
  • Testimonial

Developing Leadership in Yourself and Others

  • November 1993 (Revised October 1995)
  • Case

Erik Peterson (A)

By: John J. Gabarro
Describes the problems facing a recent MBA graduate in his job as general manager of a mobile cellular company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be... View Details
Keywords: Business Subsidiaries; Managerial Roles; Organizational Design; Problems and Challenges; Relationships; Mobile Technology
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Gabarro, John J. "Erik Peterson (A)." Harvard Business School Case 494-005, November 1993. (Revised October 1995.)
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