Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (6,163) Arrow Down
Filter Results: (6,163) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (14,247)
    • Faculty Publications  (6,163)

    Show Results For

    • All HBS Web  (14,247)
      • Faculty Publications  (6,163)

      Marketing Services IndustryRemove Marketing Services Industry →

      ← Page 306 of 6,163 Results →

      Are you looking for?

      →Search All HBS Web
      • Research Summary

      India Transformed? Insights from the Firm Level 1988-2005 (with Anusha Chari)

      By: Laura Alfaro
      Using firm-level data this paper analyzes, the transformation of India’s economic structure following the implementation of economic reforms. The focus of the study is on publicly-listed and unlisted firms from across a wide spectrum of manufacturing and services... View Details
      • Forthcoming
      • Book

      Innovating in Healthcare: Creating Breakthrough Tech, Services, Drugs, Products, and Business Models

      By: Regina E. Herzlinger
      Innovating in Healthcare offers effective approaches for designing, reworking, and implementing innovative healthcare services, products, and business models. It will help anyone working in healthcare service or product development, from hospitals to startups,... View Details
      Keywords: Health Care and Treatment; Service Delivery; Product Development; Business Model; Innovation and Invention; Health Industry
      Citation
      Purchase
      Related
      Herzlinger, Regina E. Innovating in Healthcare: Creating Breakthrough Tech, Services, Drugs, Products, and Business Models. Boston, MA: John Wiley & Sons, forthcoming.
      • Teaching Interest

      Investment Managment for Professional and Personal Investors

      By: Luis M. Viceira
      IMPPI is suitable for all students interested in gaining a broad perspective on investing and the asset management business, including those targeting careers in asset management and those interested in learning how to become sophisticated consumers of investment... View Details
      • Teaching Interest

      Leading Professional Service Firms

      By: Andy Wu
      As entry barriers rapidly disappear, competition is accelerating and reshaping the business landscape for professional service firms. Navigating this continual change successfully requires extraordinary leadership abilities. This professional service firm... View Details
      • Research Summary

      Management Control Systems in Multiunit Companies

      By: Tatiana Sandino

      Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details

      • Research Summary

      Managing Marketspace Service Interfaces

      By: Jeffrey F. Rayport

      Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

      • Research Summary

      Managing Networked Businesses

      By: Thomas R. Eisenmann
      Platform-based businesses that leverage network effects face a distinctive set of management challenges. A platform encompasses components and rules that facilitate interactions between the platform's users. A platform-based product or service exhibits a network... View Details
      • Research Summary

      Managing Product Development in Rapidly Changing Environments

      By: Alan D. MacCormack
      A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details
      • Teaching Interest

      Managing Service Operations - MBA Elective Curriculum

      By: Ryan W. Buell

      World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course investigates the distinct challenges inherent in leading service operations, which make up... View Details

      Keywords: Service Delivery; Customer Satisfaction; Customer Loyalty; Quality; Employees; Service Models; Service Industry
      • Research Summary

      Managing sustainability in supply chains

      By: Michael W. Toffel
      I am examining codes of conduct, management process standards, and government voluntary programs that address environmental and labor issues, seeking to understand what enables some of these programs to actually deliver on their promise of distinguishing organizations... View Details
      Keywords: Environment; Environmental Performance; Environmental Regulation; Environmental Strategy; Regulation; Supply Chain; Supply Chain Management; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; California
      • 2015
      • Other Teaching and Training Material

      Marketing Reading: Digital Marketing

      By: Sunil Gupta and Joseph Davin
      Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
      Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
      Citation
      Purchase
      Related
      Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
      • Research Summary

      Mastering Strategy Execution

      By: Robert Simons

      Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

      • Forthcoming
      • Article

      Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact

      By: Michelle A. Kinch and Ryan W. Buell
      Prior research in social psychology has shown that when people feel anxious, they seek advice from others. However, companies that operate in high-anxiety settings (like financial services, health care, and education) are increasingly deploying self-service... View Details
      Keywords: Anxiety; Self-service; Empirical Operations; Behavioral Operations; Communication Technology; Behavior; Customer Focus and Relationships; Trust; Satisfaction; Financial Services Industry
      Citation
      Find at Harvard
      Purchase
      Related
      Kinch, Michelle A., and Ryan W. Buell. "Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact." Management Science (forthcoming). (Pre-published online March 31, 2025.)
      • Forthcoming
      • Article

      No Line Left Behind: Assortative Matching Inside the Firm

      By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham and Jorge Tamayo
      How do firms pair workers with managers, and which constraints affect the allocation of labor within the firm? We characterize the sorting pattern of managers to workers in a large readymade garment manufacturer in India and then explore potential drivers of the... View Details
      Keywords: Assortative Matching; Productivity; Global Buyers; Readymade Garments; Labor; Organizational Design; Performance Productivity; Fashion Industry
      Citation
      Find at Harvard
      Purchase
      Related
      Adhvaryu, Achyuta, Vittorio Bassi, Anant Nyshadham, and Jorge Tamayo. "No Line Left Behind: Assortative Matching Inside the Firm." Review of Economics and Statistics (forthcoming). (Pre-published online October 29, 2024.)
      • Teaching Interest

      Overview

      By: John A. Deighton
      I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
      Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
      • Teaching Interest

      Overview

      By: Jeffrey J. Bussgang

      Launching Technology Ventures
      Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details

      • Teaching Interest

      Overview

      By: Lynda M. Applegate
      I currently teach a module in the HBS Owner President Management (OPM) program that is entitled Innovation @Work. The module is designed to provide a general manager perspective on how to lead innovation and transform organizations, industries, and society. The role... View Details
      Keywords: Innovation & Entrepreneurship; General Management; Technological Innovation; Entrepreneurship; Information; Innovation and Invention; Leadership; Organizations; Risk and Uncertainty; Social Enterprise; Strategy; Technology; Computer Industry; Computer Industry; Computer Industry; Computer Industry; Computer Industry; Africa; Asia; Latin America; Middle East; North and Central America; Europe
      • Teaching Interest

      Overview

      By: Regina E. Herzlinger
      Course Requirements

      Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.

      Career Focus

      For... View Details
      Keywords: Healthcare; Healthcare Industry; Healthcare Innovation; Healthcare Costs; Healthcare Operations; Healthcare Organizations; Healthcare Startups; Healthcare Technology; Healthcare Ventures
      • Teaching Interest

      Overview

      By: Jeffrey F. Rayport
      Technology Entrepreneurship, Marketing Strategy, Service Management View Details
      Keywords: Technological Innovation; Strategy Formulation; "Marketing Analytics"; Advertising Technology; Media Content; Media And Broadcasting Industry; Media Businesses; Technology Industry; Technology Industry; Technology Industry; Technology Industry
      • Research Summary

      Overview

      By: Feng Zhu
      Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
      • ←
      • 306
      • 307
      • 308
      • 309
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.